VitaPerk

VitaPerk emerged from an effort to bring together the coffee and nutritional-supplement industries. The concept for its powdered coffee supplement began in January 2010. The proposed product was intended to be mixed into coffee and to deliver a combination of vitamins and minerals in a non-dairy powdered format. This approach placed VitaPerk between several consumer categories: coffee accompaniments, functional foods, nutraceuticals, and dietary supplements. The original development schedule anticipated roughly one year from formulation to product launch. That schedule was not achieved. Production and formulation problems delayed commercialization, and the product did not become available until early 2015. The available account does not specify the precise technical issues, the manufacturing partners involved, or the changes made to the formula during development. It does, however, establish that the project required several additional years beyond the initial estimate before reaching the market. VitaPerk is associated with Vitaperk LLC, described as a domestic limited liability company based in Michigan. The company produces and sells nutraceuticals and dietary supplements, with its principal documented product taking the form of a fortified, non-dairy coffee additive. The formula is described as containing 15 vitamins and minerals, but the available material does not list the individual nutrients, their quantities, or any separately documented product range. After the product became available, Brad Kifferstein appeared on CNBC's Power Pitch during the summer of 2015. The program provided a public platform for presenting the product and its business proposition. Kifferstein's pitch received one positive vote and two negative votes from the panel. No reliable information in the supplied references indicates that the segment led to funding, a licensing arrangement, acquisition, expanded distribution, or a change in ownership. Beyond these documented events, the public record supplied for VitaPerk is sparse. There is no supported information here about the company's founder, current leadership, retail footprint, sales, revenue, investors, website, parent company, or present-day availability. The brand's documented history therefore consists primarily of a 2010 concept, a delayed early-2015 launch, and its 2015 appearance on Power Pitch.

• 2015

  Product becomes available

  [1]VitaPerken.wikipedia.org

  Following formulation and production delays, VitaPerk's product became available in early 2015, several years after the initial one-year launch target.

• 2015

  Power Pitch appearance

  [1]VitaPerken.wikipedia.org

  Brad Kifferstein presented VitaPerk on CNBC's Power Pitch during the summer of 2015, receiving one favorable and two unfavorable votes from the panel.

• 2010

  Coffee supplement concept begins

  [1]VitaPerken.wikipedia.org

  The concept for VitaPerk's powdered coffee supplement began in January 2010 as an attempt to combine coffee consumption with nutritional supplementation.

A convenient nutraceutical and dietary-supplement product designed to combine coffee consumption with daily vitamin and mineral supplementation through a powdered, non-dairy coffee additive.

• Fortified non-dairy coffee additive · 2015

  VitaPerk powdered coffee supplement

  VitaPerk's documented principal product is a powdered, fortified, non-dairy additive intended to be mixed with coffee. It is described as a nutraceutical and dietary supplement containing 15 vitamins and minerals. The available sources do not identify the individual nutrients, dosage levels, flavor variants, packaging formats, or current availability.

• 2010

  Convergence of coffee and nutritional supplementsStrategy

  Background

  The brand concept was developed around combining the established habit of drinking coffee with the nutritional-supplement category.

  Action taken

  VitaPerk pursued a powdered, fortified, non-dairy coffee additive rather than a conventional standalone tablet or capsule.

  Aftermath

  The concept entered an extended formulation and production process and ultimately became available in early 2015.

  Source

• 2015

  VitaPerk presented on CNBC's Power Pitch[1]VitaPerken.wikipedia.org

  Other

  Brad Kifferstein presented VitaPerk on CNBC's Power Pitch during the summer of 2015. The pitch received one favorable vote and two unfavorable votes from the panel. The available reference does not document an investment, partnership, or subsequent transaction resulting from the appearance.

1. 1VitaPerken.wikipedia.org