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VitaminHaat

Retailer / private label

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Indian health and nutrition commerce brand selling vitamins, dietary supplements and ayurvedic herbal formulas online and offline.

Last updated September 26, 2026

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Overview

VitaminHaat is an Indian health and nutrition commerce company that sells vitamins, dietary supplements and ayurvedic herbal formulas. According to its own materials, the business positions itself as a curator and retailer that brings supplement brands from around the globe directly to customers' doorsteps, while also marketing its own Vitaminhaat-branded products. Its catalogue is organised around need-based categories such as fat burners, testosterone boosters, amino acids, anxiety and stress support, bones and joint support, weight loss, herbs, liver health and antioxidants, alongside vitamins and minerals and weight-management ranges. The company states that it caters to the specific needs of babies, kids, women, men and older consumers, and that its products are selected after quality assessments by a team of experts drawn from the health and beauty, dietary supplements and nutrition, and ayurveda and herbal industries. It also says it has served export markets for around fifteen years and that most of its products are tested by European and American laboratories. VitaminHaat describes serving millions of customers in India through dedicated online and offline channels, and offers personalised guidance from nutritionists to help customers choose supplements. Commercially, VitaminHaat operates as a direct-to-consumer e-commerce platform at vitaminhaat.com, where it lists both third-party supplement brands and its own private-label lines. Its own-brand products visible on the homepage include Tribulus Terrestris capsules, Yohimbine HCl fat burners and a Yohimbine HCl Pro-Series product, each carrying the Vitaminhaat brand and product codes such as AVFS04, AVFS02 and AVFS01. The site presents these with discount pricing, customer reviews and detailed ingredient and benefit copy. VitaminHaat is best understood as a specialist online retailer and private-label supplement brand rather than a large pharmaceutical manufacturer. Public information about its corporate structure, founding date, founders and ownership is limited; Wikidata describes it simply as an Indian health and nutritional commerce company. Its identity rests on the combination of a curated multi-brand supplement marketplace and its own Vitaminhaat-branded formulations aimed at fitness, weight management and general wellness consumers in India and export markets.

History

VitaminHaat is an Indian health and nutrition commerce company. Publicly available information about its corporate history is limited, and much of what is known comes from its own website and a brief Wikidata description. The company presents itself as a specialist in delivering nutritional supplements and ayurvedic herbal formulas, and states that it has been catering to export markets for around fifteen years. That claim, taken at face value, places its origins in the supplement trade well before the current e-commerce presentation of the brand. From its own account, VitaminHaat built its business around sourcing supplement brands from around the globe and delivering them directly to customers, while also developing its own Vitaminhaat-branded products. The company says its products are brought to customers after total quality assessments by a team of experts from the health and beauty, dietary supplements and nutrition, and ayurveda and herbal industries. It further states that most of its products are tested by European and American laboratories, a claim it uses to support its positioning around authenticity and quality. Over time, VitaminHaat developed a need-based catalogue rather than a purely brand-based one. Its website organises products into categories such as fat burners, testosterone boosters, amino acids, anxiety and stress, bones and joint support, weight loss, herbs, liver health and antioxidants, as well as vitamins and minerals and weight management. This structure reflects the company's stated aim of serving the specific needs of babies, kids, women, men and older consumers. The company operates through what it describes as dedicated online and offline channels, with vitaminhaat.com serving as its direct-to-consumer storefront. On that site it lists both third-party supplement brands and its own private-label lines. Its own-brand products include Tribulus Terrestris capsules, Yohimbine HCl fat burners and a Yohimbine HCl Pro-Series product, sold under the Vitaminhaat name with product codes such as AVFS04, AVFS02 and AVFS01. These products are presented with discount pricing, customer reviews and detailed ingredient and benefit information. VitaminHaat states that it has fulfilled the health and wellness needs of a million people in India and serves millions of customers through its online and offline channels. It also offers personalised guidance from nutritionists to help customers meet their health and wellness goals. Beyond these self-reported figures and claims, detailed public information about the company's founding, founders, ownership, corporate structure and financial history is not readily available, and Wikidata describes it only as an Indian health and nutritional commerce company.

  • VitaminHaat states it has been catering to export markets for around fifteen years.

  • VitaminHaat operates vitaminhaat.com as a direct-to-consumer online store for vitamins and supplements in India.

  • VitaminHaat markets its own private-label products, including Tribulus Terrestris and Yohimbine HCl fat burners.

Products and positioning

Specialist online retailer and private-label brand of vitamins, dietary supplements and ayurvedic herbal formulas, emphasising curated global brands, expert quality assessment and personalised nutritionist guidance for Indian and export customers.

  • Tribulus Terrestris, Saponins 50%, 1000 Mg Per Serving - 75 Veg Capsules (Vitaminhaat AVFS04)

    A testosterone-booster style supplement marketed as increasing energy and libido, with 1000 mg Tribulus per serving and 50% plant steroidal saponins.

  • Yohimbine HCl 2.5 mg 90 capsule Fat Burner (Vitaminhaat AVFS02)

    A fat-burner supplement marketed for men and women for weight loss, fat loss and athletic performance support.

  • Yohimbine HCl Pro-Series 5.0 mg 90 capsule Dietary Supplement (Vitaminhaat AVFS01)

    A higher-strength Yohimbine HCl fat-burner supplement in the Pro-Series line.

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