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Vistage

Vistage is the world's largest executive coaching organization for small and midsize businesses, built on confidential peer advisory groups and executive coaching.

Last updated September 15, 2026

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Overview

Vistage is the world's largest executive coaching organization for small and midsize businesses. It helps CEOs, business owners and key executives solve their toughest challenges through confidential peer advisory groups and executive coaching sessions. Since 1957, Vistage has helped 250,000 leaders, and today 45,000 leaders in 40 countries count on its local and global network of peers. The organization traces its origin to businessman Bob Nourse, who in 1957 brought together several Milwaukee-area executives from non-competing industries to help each other solve business challenges in confidential conversations, with business experts brought in to share insights.

History

Vistage's story began in 1957, when businessman Bob Nourse brought together several Milwaukee-area executives to help each other solve their business challenges. He made sure they were from non-competing industries and kept conversations confidential, and he brought in business experts to share their insights. Nourse's formula spurred such remarkable success that his Midwestern business became a thriving international company with 45,000 members in 40 countries. Over more than 65 years, Vistage has grown and evolved to serve increasingly diverse and sophisticated member businesses while staying true to Bob Nourse's vision: to help high-integrity leaders make great decisions that benefit their companies, families and communities.

Products and positioning

The world's largest executive coaching organization for small and midsize businesses, combining local close-knit groups with a global network and selective membership for CEOs and business owners of $5M+ companies.

  • Confidential peer advisory groups

  • Executive coaching sessions

  • WSJ/Vistage Small Business CEO Confidence Index

Sources5 sources

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