Visalia Mall
Visalia Mall is an enclosed shopping mall in Visalia, California, anchored by Macy's and JCPenney.
Last updated August 25, 2026
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Overview
Visalia Mall is an enclosed shopping mall serving Visalia and the surrounding communities in California's San Joaquin Valley. It opened in 1964 and is identified in reference material as the first enclosed shopping mall in California. The property combines department-store anchors, specialty retail, food-and-beverage businesses, and customer amenities within a regional shopping-center format. The mall's principal anchors are Macy's and JCPenney. Macy's occupies space that was previously used by Gottschalks, a department-store chain that opened at the center as part of a major late-1990s expansion and renovation. After Gottschalks closed in early 2009, Macy's opened in the former anchor space. Macy's subsequently added a Backstage discount-store concept within its location in 2018. JCPenney remains the other major department-store anchor identified in the available reference material. Visalia Mall has undergone several ownership and physical-development changes. Newman Brettin Properties acquired the mall in 1988. In 1997, JP Realty Inc., based in Salt Lake City, purchased the property. That same year, the mall completed a reported $30 million renovation. The project added a 450-seat food court, approximately 38,000 square feet of additional space, the new Gottschalks anchor, and a three-story parking garage. These improvements strengthened the center's role as a regional destination rather than simply a collection of local shops. The tenant mix has continued to evolve. Blaze Pizza opened at the mall in 2016, adding a fast-casual dining option to the center's food-and-beverage offering. The addition of Macy's Backstage in 2018 broadened Macy's presence with a value-oriented retail format. Together, these changes illustrate the mall's adaptation to shifts in department-store formats, discount retail, and casual dining. Visalia Mall's identity is primarily place-based: it is a physical retail destination rather than a consumer packaged-goods brand. Its value proposition rests on convenient access to national department stores, specialty shopping, dining, parking, and community-oriented mall services. The available material does not identify a current owner, parent company, executive team, financial performance, or a broader national operating network. Accordingly, the mall is best understood as an active regional shopping property with a local market footprint.
History
Visalia Mall opened in 1964 in Visalia, California. Reference material describes it as the first enclosed shopping mall in California, giving the property an important place in the development of the state's suburban retail landscape. Its enclosed format was designed to bring department stores, specialty shops, and customer services together in a weather-protected regional destination. The mall changed ownership in 1988, when Newman Brettin Properties acquired the property. In 1997, JP Realty Inc. of Salt Lake City purchased the center. During the same period, Visalia Mall underwent a substantial redevelopment. The renovation, reported as costing $30 million, added a 450-seat food court, approximately 38,000 square feet of new space, a three-story parking garage, and a new Gottschalks department-store anchor. The project modernized the center and expanded its capacity for both retail and dining activity. Gottschalks later ceased operations at the mall, closing its location in early 2009. Macy's subsequently opened in the former Gottschalks space, preserving the location's role as a department-store anchor while replacing the earlier regional chain with a national retailer. In 2018, Macy's expanded the value-oriented side of its offer by adding a Backstage discount store within its mall location. The tenant mix also developed beyond traditional department stores. Blaze Pizza opened at Visalia Mall in 2016, adding a fast-casual restaurant concept. The mall's food court, restaurant presence, parking facilities, and department-store anchors collectively support its role as a regional shopping destination for Visalia and nearby communities. The available reference material does not establish the mall's current ownership, management company, executive team, financial results, or a confirmed corporate group. It also does not document major controversies, lawsuits, recalls, bankruptcies, or regulatory disputes involving Visalia Mall itself. The property's documented history is therefore centered on its 1964 opening, ownership changes, redevelopment, anchor replacement, and continuing tenant-format changes.
- 2018
Macy's Backstage is added
[1]Macy's introduces its Backstage discount concept at the Visalia Mall location.
- 2016
Blaze Pizza opens
[1]Blaze Pizza opens at the mall, adding a fast-casual restaurant tenant.
- 2009
Macy's replaces Gottschalks
[1]After Gottschalks closes its location, Macy's opens in the former anchor space.
- 1997
JP Realty purchases the property and renovation is completed
[1]JP Realty Inc. purchases the mall, and a major renovation adds a food court, new retail space, a parking garage, and Gottschalks as an anchor.
- 1988
Newman Brettin Properties acquires the mall
[1]Newman Brettin Properties acquires Visalia Mall.
- 1964
Visalia Mall opens
[1]The enclosed shopping mall opens in Visalia and is described in reference material as California's first enclosed shopping mall.
Products and positioning
A regional enclosed shopping center serving Visalia and nearby San Joaquin Valley communities through department-store anchors, specialty retail, dining, and customer amenities.
Department store · 2009
Macy's
Macy's is one of Visalia Mall's principal department-store anchors. It opened in 2009 in the space previously occupied by Gottschalks, maintaining a large-format anchor presence after the earlier tenant's closure. The store contributes broad department-store merchandise to the center, including apparel, accessories, home-related goods, and other general retail categories, although the available references do not provide a detailed current floor plan or assortment.
Department store
JCPenney
JCPenney is identified as a principal anchor of Visalia Mall. As a department-store tenant, it supports the mall's regional-shopping role with a broad assortment spanning apparel, accessories, home merchandise, and related consumer goods. The supplied reference material does not specify the opening date of the JCPenney location or provide additional operating details.
Discount department store · 2018
Macy's Backstage
Macy's Backstage is the value-oriented discount format added within Macy's Visalia Mall location in 2018. Its presence broadens the department-store anchor's positioning by offering a more promotional and off-price-oriented shopping proposition alongside the conventional Macy's assortment.
Dining facility · 1997
Visalia Mall food court
The mall's food court was added as part of the 1997 renovation. The redevelopment provided approximately 450 seats, making dining a significant component of the center's customer amenities and supporting longer shopping visits.
Fast-casual restaurant · 2016
Blaze Pizza
Blaze Pizza opened at Visalia Mall in 2016. It added a fast-casual restaurant option to the mall's tenant mix and complemented the existing food-court and broader dining offer.
Brand decisions
2009
Replacement of Gottschalks by Macy'sStrategyBackground
Gottschalks closed its Visalia Mall location early in 2009, leaving a major department-store space available.
Action taken
Macy's opened in the former Gottschalks space.
Aftermath
The mall retained a major department-store anchor while changing from a regional-chain tenant to a national department-store brand.
1997
Major redevelopment of Visalia MallStrategyBackground
The property underwent a large-scale renovation following its acquisition by JP Realty, with the goal of expanding retail, dining, parking, and anchor-store capacity.
Action taken
The project added a 450-seat food court, approximately 38,000 square feet of space, a three-story parking garage, and a Gottschalks department-store anchor.
Aftermath
The renovation modernized the enclosed shopping center and reinforced its position as a regional retail destination.
Renovation cost. $30 million (1997)
Sources2 sources
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