Virtuous Pie
Virtuous Pie is a Vancouver-based vegan-friendly pizza and plant-based restaurant chain.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Virtuous Pie is a Vancouver-based pizza chain centered on vegan and plant-based food. Established in 2015, the brand developed a menu that combines pizza-shop formats with ingredients and flavors associated with contemporary plant-based dining. Its operations have included locations in Vancouver, Portland, Oregon, Victoria, British Columbia, and Cologne, Germany, giving it a presence across Canada, the United States, and Europe. The brand's core offering is pizza, with recipes designed around vegetable ingredients, dairy-free alternatives, and inventive toppings. One of its named pizzas, the Kim Jack, combines kimchi with jackfruit, reflecting the brand's use of bold, globally influenced flavors. Another offering, Stranger Wings, uses buffalo cauliflower with a blue-cheese-style sauce and was inspired by the Netflix series Stranger Things. These menu concepts position Virtuous Pie beyond a conventional pizzeria while retaining recognizable restaurant formats. Virtuous Pie also extends its plant-based proposition into desserts and beverages. Its ice cream is made from coconut and/or cashew bases and can be served as a sandwich, scoop, sundae, waffle-cone dessert, or affogato. The beverage program has included beer, cider, cold brew, kombucha, and wine. At least one Portland restaurant incorporated a coffee bar, broadening the location's role beyond a conventional quick-service pizza venue. The company expanded in Portland during the late 2010s. A second Portland location opened on Division Street in the Hosford-Abernethy neighborhood in 2017, and the menu was expanded in 2018. The Portland restaurant described in reference material occupied approximately 1,700 square feet, seated 38 people, and included a coffee bar. The business has also operated in Victoria and Cologne, although the available reference material does not provide a complete current location list or a detailed account of its ownership structure. Virtuous Pie has received recognition from food and restaurant publications. Eater Portland named it Vegetarian/Vegan Restaurant of the Year in 2017. Later editorial coverage included the brand in Thrillist's 2020 list of notable Portland pizza restaurants, Waz Wu's 2021 overview of standout vegan pizza in Portland, and Vancouver Magazine's 2021 selection of leading vegetarian restaurants in Vancouver. These mentions reflect its positioning as a destination for plant-based pizza rather than solely as a specialist substitute-food outlet.
History
Virtuous Pie was established in 2015 as a pizza business based in Vancouver, British Columbia. From the outset, its identity was tied to vegan-friendly and plant-based dining, using a pizzeria format to present dairy-free pizzas, vegetable-based toppings, plant-based desserts, and non-alcoholic and alcoholic beverage options. The available reference material does not identify the founders or provide detailed information about the company's initial financing, legal structure, or early Vancouver operations. The brand subsequently developed an international operating footprint. Its locations have included Vancouver and Victoria in British Columbia, Portland in Oregon, and Cologne in Germany. This expansion placed the company within a growing category of plant-based restaurant businesses while retaining a focused association with pizza. The reference material does not establish the exact opening dates for every location or confirm which sites remain open at any particular date. Portland became an important market in the company's development. A Portland restaurant occupied approximately 1,700 square feet and provided seating for 38 customers. It also included a coffee bar, illustrating the brand's attempt to create a broader café-restaurant experience rather than limiting itself to takeaway pizza. In 2017, Virtuous Pie opened a second Portland location on Division Street in the Hosford-Abernethy neighborhood in southeast Portland. The menu was expanded in 2018, indicating an effort to broaden the offer after the early expansion phase. The menu has been a central part of the brand's differentiation. The Kim Jack pizza pairs kimchi with jackfruit, combining fermented Korean-associated flavor with a meat-substitute ingredient commonly used in plant-based cooking. Stranger Wings consists of buffalo cauliflower served with a blue-cheese-style sauce and draws inspiration from the Netflix series Stranger Things. Together, these items show the brand's use of recognizable cultural references and globally influenced flavors in a vegan restaurant context. Virtuous Pie's offer extends beyond pizza. Its ice cream uses coconut and/or cashew bases and has been available in several formats, including sandwiches, scoops, sundaes, waffle cones, and affogato. Drinks have included beer, cider, cold brew, kombucha, and wine. The combination of pizza, dessert, coffee, and a broad beverage selection supports multiple occasions, including dine-in meals, casual social visits, and dessert-led purchases. The brand received substantial editorial recognition in Portland and Vancouver. Eater Portland named it Vegetarian/Vegan Restaurant of the Year in 2017. In 2020, Thrillist included it in a list of the best pizza restaurants in Portland. Waz Wu featured the business in a 2021 overview of notable vegan pizza in Portland, while Vancouver Magazine included it in a 2021 list of the city's best vegetarian restaurants. These references suggest that Virtuous Pie was evaluated both as a specialist plant-based restaurant and as a participant in the broader pizza category. Publicly available reference material supplied for this entry does not provide current revenue, employee numbers, ownership details, named executives, a complete location register, or a verified official website. Consequently, the brand's present corporate structure and exact operating status by market remain incompletely documented here.
- 2018
Menu expansion
[1]Virtuous Pie expanded its menu after its early Portland growth.
- 2017
Second Portland location opened
[1]The company opened a second Portland site on Division Street in the Hosford-Abernethy neighborhood.
- 2017
Eater Portland recognition
[1]Eater Portland named Virtuous Pie Vegetarian/Vegan Restaurant of the Year.
- 2015
Business established
[1]Virtuous Pie was established as a Vancouver-based vegan-friendly pizza business.
Products and positioning
A contemporary plant-based pizzeria combining vegan-friendly pizza, globally influenced toppings, dairy-free desserts, and a broad beverage menu.
Pizza · 2015
Plant-based pizzas
The core Virtuous Pie range consists of vegan-friendly pizzas built around vegetable ingredients, dairy-free components, and distinctive flavor combinations. The menu includes both familiar pizzeria formats and more experimental recipes. The Kim Jack combines kimchi with jackfruit, illustrating the brand's use of fermented flavors and plant-based meat alternatives. The pizza range is the principal expression of the company's identity.
Signature pizza
Kim Jack
Kim Jack is a named Virtuous Pie pizza featuring kimchi and jackfruit. Its combination of fermented, spicy flavor with a shredded fruit ingredient commonly used as a meat substitute reflects the brand's plant-based and globally influenced approach. It serves as an example of how Virtuous Pie uses specific, highly recognizable ingredients to distinguish its menu from conventional cheese-and-meat pizza offerings.
Cauliflower dish
Stranger Wings
Stranger Wings is a buffalo cauliflower dish served with a blue-cheese-style sauce. The item was inspired by the Netflix series Stranger Things and translates the familiar buffalo-wing format into a plant-based preparation. It demonstrates Virtuous Pie's use of cultural references and vegetable-centered substitutions beyond the pizza category.
Dessert
Plant-based ice cream
Virtuous Pie offers ice cream made from coconut and/or cashew bases. The dessert has been served in several formats, including sandwiches, scoops, sundaes, waffle cones, and affogato. This range gives the brand a dedicated plant-based dessert platform and supports occasions beyond the main pizza meal.
Beverages
Beverage program
The beverage menu has included beers, ciders, cold brew, kombucha, and wines. The selection combines alcoholic drinks with coffee and fermented or cultured non-alcoholic beverages, complementing the restaurant's pizza and dessert offer. A Portland location also included a coffee bar, reinforcing the brand's café-restaurant dimension.
Brand decisions
2018
Menu expansionStrategyBackground
After establishing its restaurant format and expanding in Portland, Virtuous Pie broadened its food and beverage proposition.
Action taken
The company expanded its menu to include a wider range of pizza, dessert, and beverage choices.
Aftermath
The expanded menu reinforced the brand's positioning as a broader plant-based restaurant rather than a narrowly focused pizza outlet. Specific commercial results are not reported in the supplied material.
2017
Expansion into a second Portland locationStrategyBackground
Following the establishment of its Portland operation, Virtuous Pie expanded within the city as part of its broader multi-market restaurant development.
Action taken
The company opened a second Portland restaurant on Division Street in the Hosford-Abernethy neighborhood.
Aftermath
The expansion increased the brand's Portland presence. The supplied reference material does not provide sales, customer, or financial outcomes.
Recent events
- 2021
Virtuous Pie included in a 2021 overview of standout vegan pizza in Portland[1]
Other
Waz Wu featured Virtuous Pie in a roundup of notable vegan pizza destinations in Portland.
- 2021
Virtuous Pie included among Vancouver's best vegetarian restaurants[1]
Other
Vancouver Magazine included Virtuous Pie in a list of leading vegetarian restaurants in Vancouver.
- 2020
Virtuous Pie included in Thrillist's list of the best pizza in Portland[1]
Other
Thrillist included Virtuous Pie in an editorial list of notable Portland pizza restaurants.
- 2017
Virtuous Pie named Vegetarian/Vegan Restaurant of the Year by Eater Portland[1]
Other
Eater Portland recognized Virtuous Pie as its Vegetarian/Vegan Restaurant of the Year.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/virtuous-pie · Editorial policy · How profiles are compiled