Virtual Minds AG

Virtual Minds AG is a German advertising technology company that positions itself as a European innovator in adtech, with more than 20 years of experience in the field. The company describes its mission as supporting customers' successful advertising campaigns through innovative, agile and omnichannel solutions. It serves the sell side, buy side and hybrid market participants, offering individual solutions for intelligent, targeted and measurable advertising across all channels and screens. The company's product portfolio includes several modular platforms. Adition is an ad serving and targeting engine that provides customized solutions for marketing digital advertising inventory, with features such as cookieless identity resolution through its Identity Grid, an Integrated Yield Platform, multichannel campaign management and multi-format support. Yieldlab is a supply-side platform (SSP) focused on multichannel marketing across all screens, with particular expertise in moving image advertising; it enables publishers and marketers to reach end users on desktop, TV, smartphones, digital out-of-home screens and in cinemas. The Adex combines a data management platform (DMP) with a data marketplace, allowing data from various sources such as apps, addressable TV and e-commerce platforms to be aggregated, analyzed and offered on one platform. Active Agent is described as a demand-side platform (DSP), and Virtual Minds Media Manager is a holistic TV advertising engine for broadcasters' video inventories. Virtual Minds emphasizes legal certainty, stating that its solutions comply strictly with German and European data protection regulations, providing brand and investment protection. The company also highlights constant quality, fast response times and a collaborative approach, as well as customer-centric development in close coordination with clients and synchronized with market developments. Its platforms are developed with a focus on the European market, and Yieldlab is marketed as "Made & supported in Germany." The Adex operates with an autonomous, carrier-neutral and ISO 27001 certified data center in Germany and is described as 100% GDPR-compliant and cloud-free. While the company's official website does not disclose specific founding dates, ownership details or executive names in the provided evidence, Virtual Minds AG is known within the European adtech industry as a provider of programmatic advertising infrastructure. Its headquarters are in Freiburg im Breisgau, Germany. The company continues to operate as an active brand in the adtech sector, serving numerous customers across Europe.

Virtual Minds AG is a German advertising technology company headquartered in Freiburg im Breisgau. According to its official website, the company has more than 20 years of ad technology expertise, positioning itself as a European innovator in the adtech space. The company's history is closely tied to the development of programmatic advertising in Europe, and it has built a portfolio of platforms serving both the sell side and buy side of digital advertising. One of its core platforms, Adition, is an ad serving and targeting engine that has evolved to support cookieless identity solutions through its Identity Grid, an Integrated Yield Platform, and multichannel campaign management. Yieldlab, a supply-side platform, was developed with a focus on the European market and is marketed as "Made & supported in Germany," offering multichannel marketing across all screens including desktop, TV, smartphones, digital out-of-home and cinema. The Adex combines a data management platform with a data marketplace, operating from an autonomous, carrier-neutral and ISO 27001 certified data center in Germany, and is described as 100% GDPR-compliant and cloud-free. Active Agent is a demand-side platform, and Virtual Minds Media Manager is a TV advertising engine for broadcasters' video inventories. The company emphasizes legal certainty, stating that its solutions comply strictly with German and European data protection regulations. It also highlights constant quality, fast response times, and customer-centric development in close coordination with clients. While the provided evidence does not include specific founding dates, ownership changes, or executive appointments, Virtual Minds AG has established itself as a notable player in the European adtech ecosystem, serving numerous customers across Europe. The company continues to operate and develop its platforms in an agile manner, synchronized with current market developments.

European adtech innovator offering omnichannel advertising technology with legal certainty and German/European data protection compliance.

• Adition

  Ad serving and targeting engine offering customized solutions for digital advertising inventory, with cookieless identity resolution (Identity Grid), Integrated Yield Platform, multichannel campaign management, and multi-format support.

• Yieldlab

  Supply-side platform (SSP) for multichannel marketing across all screens, with special expertise in moving image advertising; enables publishers and marketers to reach end users on desktop, TV, smartphones, digital out-of-home and cinema.

• The Adex

  Combines a data management platform (DMP) with a data marketplace; aggregates and analyzes data from various sources such as apps, addressable TV and e-commerce platforms; operates from an autonomous, carrier-neutral and ISO 27001 certified data center in Germany; 100% GDPR-compliant and cloud-free.

• Active Agent

  Demand-side platform (DSP) described as the first and only fully-fledged omnichannel DSP on the German market.

• Virtual Minds Media Manager

  Holistic TV advertising engine that enables combined and harmonized planning, delivery and measurement of all broadcasters' video inventories.

1. 1Virtual Minds. Excellence in Adtech. Made in Europe.virtualminds.com
2. 2Adition - Virtual Mindsvirtualminds.com
3. 3Yieldlab - Virtual Mindsvirtualminds.com
4. 4The Adex - Virtual Mindsvirtualminds.com
5. 5virtual minds AG - Wikidatawikidata.org