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Virtshop CZ

Retailer / private label

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Czech online retailer of intimate wellness and pelvic-floor fitness products, operating the Intimfitness.cz e-shop.

Last updated September 27, 2026

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Overview

Virtshop CZ is a Czech e-commerce business that runs the Intimfitness.cz online store, a specialist retailer of intimate-care and pelvic-floor fitness products. The shop's catalogue is organised around a handful of clearly defined categories: Venus balls (Venušiny kuličky), lubricating gels and oils, menstrual products, care products for intimate aids, and shaving products for intimate areas. The assortment mixes third-party brands with the retailer's own private-label line, Intimfitness Sexgel, which includes a neutral water-based lubricating gel and a silicone-based lubricating oil. The store positions itself as a practical, health-oriented destination rather than a purely erotic shop. Its best-selling items are pelvic-floor training devices such as the BOOM Victoria pulsating and vibrating balls, which the site describes as actively strengthening the pelvic floor, and the BOOM Grace silicone ball set in graduated weights. These products are presented with health and wellness framing, and the site also sells accessories that support their use, such as water-based lubricant for inserting Venus balls or menstrual cups. Intimfitness.cz operates in Czech and prices in Czech koruna (Kč). It offers standard e-commerce features including stock indicators, a shopping cart, and a saved-favourites list ('Můj seznam') that lets customers bookmark products for later. The business appears to be a small or mid-sized independent Czech retailer rather than part of a large listed group; no parent company, founder, or founding year is disclosed in the available evidence. Its Wikidata entry (Q137029139) exists but contains no descriptive statements in the supplied snippet. Because the brand is known mainly through its own web shop, public information is limited. The dossier below therefore focuses on what the store itself presents: its category structure, its private-label lubricants, and the branded pelvic-floor products it promotes most heavily.

History

Virtshop CZ is known primarily through its Intimfitness.cz e-shop, a Czech-language online store specialising in intimate-care and pelvic-floor fitness products. The available evidence does not disclose a founding date, founder, or corporate history, so the brand's development can only be inferred from the way the shop currently presents itself. The store is built around a small set of core categories: Venus balls (Venušiny kuličky), lubricating gels, menstrual aids, care products for intimate devices, and intimate-area shaving products. This structure suggests a retailer that began in the niche of pelvic-floor training and intimate wellness and expanded into adjacent consumables and accessories. Its best-known promoted products are branded pelvic-floor trainers such as BOOM Victoria, described as pulsating and vibrating balls that actively strengthen the pelvic floor, and BOOM Grace, a set of silicone balls in graduated weights. Alongside these third-party items, the shop sells its own private-label line, Intimfitness Sexgel, comprising a neutral water-based lubricating gel and a silicone-based lubricating oil. The site operates in Czech and prices in Czech koruna. It offers standard e-commerce functionality, including stock availability indicators, a shopping cart, and a saved-favourites list called 'Můj seznam' that lets shoppers bookmark products. The presence of a Wikidata item (Q137029139) indicates some structured-data recognition, but the supplied snippet contains no statements about ownership, founding, or scale. No parent company, investor, or executive team is named in the evidence, and the business appears to be an independent Czech retailer rather than part of a listed group. As a result, the brand's history remains largely undocumented in public sources beyond its own web presence.

Products and positioning

Health-oriented Czech online retailer of intimate wellness and pelvic-floor fitness products, combining third-party brands with its own Intimfitness Sexgel private label.

  • BOOM Victoria pulsating and vibrating pelvic-floor balls

    Pulsating and vibrating balls that actively strengthen the pelvic floor; listed at a discounted price of 1,499 Kč from 2,050 Kč.

  • BOOM Grace silicone Venus ball set (green heart)

    Set of silicone balls in graduated weights from 18 to 57.6 grams, intended for pelvic-floor strengthening; listed at 499 Kč from 700 Kč.

  • Intimfitness Sexgel neutral lubricating gel 100 ml

    Water-based neutral lubricating gel for easy insertion of Venus balls and menstrual cups; priced at 199 Kč.

  • Intimfitness Sexgel Premium silicone lubricating oil 100 ml

    Silicone-based lubricating oil for easy insertion of intimate health aids and full-body massage; priced at 389 Kč.

Sources3 sources

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