Skip to content

Vinchurkar family

The Vinchurkar family, originally known as Daani, was a prominent Maratha family of sardars, jagirdars, patils and other hereditary officeholders associated with Vinchur and the wider Nashik region.

Last updated August 26, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

The Vinchurkar family, originally bearing the surname Daani, was a prominent Deshastha Marathi Brahmin family that rose to political and military importance in the Maratha world during the eighteenth century. Its adopted or later surname was derived from Vinchur, a town in present-day Maharashtra with which the family was closely associated. The family’s historical identity was shaped less by commercial activity than by hereditary service, landholding, military allegiance and administrative office. The family’s rise is associated with Vitthal Shivdev Vinchurkar. According to the available historical account, Vitthal’s father, Shivdev Daani, came from Saswad and worked as an accountant in a grain store before the family entered the ranks of Maratha nobility. Vitthal distinguished himself during the Maratha siege of Ahmadabad in 1755 and later accompanied the Maratha army during the campaign that culminated in the Third Battle of Panipat on 14 January 1761. The family maintained important holdings in the Nashik area and elsewhere in the Maratha Empire. Its estates reportedly included forty-five villages, with Yeola among the places connected to its authority, while its inams and vatans extended into Khandesh. Vitthal Narsingh Vinchurkar became one of the family’s best-known political figures. He served as a sardar of the Peshwa and remained loyal to the Peshwa establishment during the collapse of Peshwa power. After Bajirao II’s defeat by Yashwantrao Holkar at the Battle of Poona, the Peshwa sought British East India Company protection and entered into the Treaty of Bassein in December 1802. When Bajirao II later surrendered to John Malcolm, Vitthal Narsingh Vinchurkar was present and submitted to Malcolm alongside his former master. Malcolm considered him influential in encouraging Bajirao II to accept the British terms. The Vinchurkar jagir was subsequently restored under British arrangements. The family continued to hold status during the British Raj. British authorities classified the Vinchurkars as first-class sardars. Members of the family served in judicial and advisory roles and retained recognized titles and honors. Madhavrao Vitthal Vinchurkar was appointed to the Council of the Governor of Bombay alongside Jagannath Shankarsheth and Rushtomji Jamshedji. Raghunathrao Vitthal Vinchurkar was the jagirdar of Vinchur, received the title Umdut-ul-Mulk and was awarded the Order of the Star of India for service. Krishnarao Vitthal Vinchurkar served as a first-class sub-judge in Satara. The family genealogy presented in the cited account begins with Vitthal Shivdev and records successive generations including Shivaji Vitthal, Narsinghrao, Malharrao, Bajirao, Khanderao, Narsing Khanderao and Vitthalrao. The latter is recorded as the father of Raghunathrao, Krishnarao and Madhavrao. The family’s historical prominence was tied to the political systems of the Maratha Empire, the East India Company and the British Raj; the available material does not establish a modern commercial brand, operating company, product portfolio or current corporate structure.

History

The Vinchurkar family was originally known as the Daani family and belonged to the Deshastha Marathi Brahmin community. Its later surname came from Vinchur, the Maharashtra town where the family established its principal association. The family’s early rise is linked to Vitthal Shivdev Vinchurkar, whose father, Shivdev Daani, was said to have come from Saswad and worked as an accountant in a grain store. Through military service and connections with the Peshwa state, the family moved into the ranks of Maratha sardars, jagirdars, patils and hereditary officeholders. Vitthal Shivdev became prominent during the mid-eighteenth century. He took part in the Maratha siege of Ahmadabad in 1755 and accompanied the Maratha army in the campaign that ended at Panipat in 1761. The family’s territorial base was connected with the Nashik region, although its authority extended more widely across the Maratha Empire. Historical descriptions attribute approximately forty-five villages to the family’s holdings in Nashik and elsewhere, including Yeola. The family also possessed inams and vatans in Khandesh, forms of revenue assignment and hereditary entitlement that reflected its standing within Maratha political society. The family remained closely aligned with the Peshwa. Vitthal Narsingh Vinchurkar is described as a prominent Peshwa sardar who continued to support the Peshwa almost until the end of the Peshwa regime. The political environment changed sharply after Bajirao II was defeated by Yashwantrao Holkar at Poona. Bajirao II sought British protection and concluded the Treaty of Bassein with the East India Company in December 1802. When the Peshwa later surrendered to John Malcolm, Vitthal Narsingh Vinchurkar was present and submitted to Malcolm. Malcolm reportedly regarded him as an important influence on Bajirao II’s acceptance of the British terms. The British restored the Vinchurkar jagir under the settlement. Bajirao II was reinstated at Pune in May 1803, but renewed conflict eventually led to the Third Anglo-Maratha War. Following the Maratha defeat, the British took over the Peshwa’s dominion and the Peshwa’s legal position as head of the Maratha confederacy ended. The Vinchurkar family nevertheless retained social and administrative recognition under British rule. It was classified among the first-class sardars, and several members received public appointments or honors. Madhavrao Vitthal Vinchurkar served on the Council of the Governor of Bombay with Jagannath Shankarsheth and Rushtomji Jamshedji. Raghunathrao Vitthal Vinchurkar remained jagirdar of Vinchur, received the honorific Umdut-ul-Mulk and was awarded the Order of the Star of India for service. Krishnarao Vitthal Vinchurkar held judicial office as a first-class sub-judge in Satara. These appointments illustrate the family’s transition from Maratha military and landed authority into recognized service within the colonial administrative order. The recorded genealogy identifies Vitthal Shivdev as the first generation and lists later members including Shivaji Vitthal, Narsinghrao, Malharrao, Bajirao, Khanderao, Narsing Khanderao and Vitthalrao. Vitthalrao’s three sons are listed as Raghunathrao, Krishnarao and Madhavrao. The genealogy is attributed to a 1909 family history by S. R. Vinchoorkar. The available sources document the family as a historical lineage and political house, not as a current commercial brand or operating enterprise.

  • 1909

    Publication of a family history

    [1]

    S. R. Vinchoorkar’s Brief Story of the Vinchoorkar Family was published by Arya Bhushana Press in Poona and is cited as a source for the family genealogy.

  • 1818

    End of the Peshwa political order

    [1]

    After the defeat of the Peshwa’s forces, the British took over the Peshwa dominion, ending the Peshwa’s legal position as head of the Maratha confederacy.

  • 1803

    Submission to John Malcolm and restoration of the jagir

    [1]

    Vitthal Narsingh Vinchurkar submitted to John Malcolm when Bajirao II accepted British terms. The family’s jagir was subsequently restored.

  • 1802

    Treaty of Bassein changes the political setting

    [1]

    Bajirao II entered into the Treaty of Bassein with the British East India Company, beginning a political realignment that affected the Peshwa establishment and its allied families.

  • 1761

    Vinchurkar participation in the Panipat campaign

    [1]

    Vitthal Shivdev accompanied the Maratha army during the campaign that culminated in the Third Battle of Panipat on 14 January 1761.

  • 1755

    Vitthal Shivdev distinguishes himself at Ahmadabad

    [1]

    Vitthal Shivdev Vinchurkar is recorded as having distinguished himself during the Maratha siege of Ahmadabad, an event associated with the family’s rise to prominence.

Products and positioning

A historical Maratha noble and landholding family associated with military service, hereditary estates, political loyalty and administrative office rather than with commercial products or consumer branding.

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/vinchurkar-family · Editorial policy · How profiles are compiled