Villeroy & Boch
Villeroy & Boch is a German lifestyle brand founded in 1748, known worldwide for premium porcelain, tableware, and bathroom ceramics; its Israeli site serves the local market with tableware and porcelain collections.
Last updated September 26, 2026
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Overview
Villeroy & Boch is a German lifestyle and ceramics brand founded in 1748, making it one of the oldest continuously operating tableware and bathroom ceramics companies in Europe. The brand is known for premium porcelain, elegant tableware, cutlery, glassware, and bathroom and wellness products. Its Israeli-facing website, villeroy-boch.co.il, presents the brand in Hebrew and offers collections such as AFINA, Mariefleur Basic, and the traditional Luxembourg pattern, along with licensed Disney tableware for children. The site describes the company as a leading global lifestyle brand that produces not only products but also special life moments and experiences. Villeroy & Boch products are sold through authorized dealers and the brand's own channels, and the Israeli site includes a dealer locator. The company has a long history in ceramic and porcelain art, including tableware series made for the Vatican and tiles that survived the Titanic disaster. The brand operates in tableware, bathroom, and wellness categories, with modern and classic designs. Its Israeli presence is part of a wider international distribution network. The brand is publicly listed as Villeroy & Boch AG and remains active in the premium tableware and ceramics market.
History
Villeroy & Boch was founded in 1748, according to the brand's Israeli website, and has since grown into one of the world's leading lifestyle brands. The company produces a wide range of products including fine ceramics and elegant porcelain for dining tables and for bathroom and wellness areas. Its designs range from modern to classic, allowing customers to find solutions suited to their style. Over the years, Villeroy & Boch has built a distinguished history in ceramic and porcelain art. Notable projects include tableware series made for the Vatican and tiles that survived the sinking of the Titanic. The brand's Israeli website highlights the traditional Old Luxembourg collection, whose delicate waves, fine lines, and perfect harmony reflect the company's early history. The traditional elegant set, made of high-quality premium porcelain, has been popular since its first day thanks to its special blue motifs and delicate reliefs. The site also presents newer collections such as AFINA, inspired by sunbeams with textured relief and a floating look, and Mariefleur Basic, inspired by Monet's gardens at Giverny with watercolor floral patterns. Villeroy & Boch continues to operate as a global brand with a presence in Israel through its Hebrew-language website and authorized dealers.
- 2024
Israeli website promotes table and kitchen design for 2024 with Villeroy & Boch.
- 1748
Villeroy & Boch is founded.
Tableware series produced for the Vatican.
Tiles manufactured that survived the Titanic disaster.
Products and positioning
Premium lifestyle brand offering high-quality porcelain, tableware, and bathroom ceramics with a blend of modern and classic design.
AFINA collection
New collection inspired by sunbeams, with textured relief and a floating look, delicate shades and organic shapes.
Mariefleur Basic collection
Romantic floral pattern inspired by Monet's gardens at Giverny, with watercolor flowers in purple or yellow.
Old Luxembourg collection
Traditional elegant set made of premium porcelain, popular since its first day for its special blue motifs and delicate reliefs.
Disney licensed children's tableware
Children's tableware featuring Disney Frozen and Stitch characters.
Sources2 sources
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