Vild Med Vilje

Vild Med Vilje (literally "Wild With Intent" or "Crazy About Wildness") is a Danish association and registered trademark founded in 2011 as a local project in Copenhagen. Its purpose is to convert grass areas in Denmark into more nature- and environmentally friendly grasslands by abandoning the trimmed lawn and frequent mowing. Instead, grass areas are harvested with a scythe or machine only once or twice a year, allowing them to develop into diverse flower meadows with a wide variety of plants and insects. The movement is open to everyone who wants to make a concrete, local difference for nature. It works through knowledge sharing and action, aiming to bring wildness and nature into the places where people live, work, and play. Vild Med Vilje creates habitats for plants, fungi, and animals while increasing shared knowledge of nature. It enters partnerships with companies, municipalities, associations, and institutions, helping partners increase biodiversity and communicate their efforts. Private garden owners can freely present their gardens as Vild Med Vilje if they strengthen biodiversity on their own property, and they can find knowledge, inspiration, and advice on the website or in the Facebook group VILD MED VILJE. The association has registered the term "Vild Med Vilje" as a trademark, meaning that companies may not promote themselves as Vild Med Vilje or otherwise display the term unless they are members of the association. The organization is based in Denmark and operates nationally, having grown from a local Copenhagen project into a nationwide movement with several professional actors.

Vild Med Vilje was founded in 2011 as a local project in Copenhagen. Its aim was to change grass areas in Denmark into more nature- and environmentally friendly grasslands by rejecting the trimmed lawn and frequent mowing. Instead, the areas are harvested with a scythe or machine one to two times per year, turning them into diverse flower meadows with a large variation of plants and insects. Over time, the initiative grew from a local Copenhagen project into a nationwide movement with several professional actors. The association registered the term "Vild Med Vilje" as a trademark, which means that companies may not promote themselves as Vild Med Vilje or otherwise display the term unless they are members of the association. Today, Vild Med Vilje works through partnerships with companies, municipalities, associations, and institutions, helping them increase biodiversity and communicate their efforts. Private garden owners can also participate by managing their gardens in a biodiversity-friendly way and sharing their gardens as Vild Med Vilje.

• 2011

  Founded as a local project in Copenhagen.

• Grew into a nationwide movement with several professional actors.

• Registered "Vild Med Vilje" as a trademark.

A grassroots Danish movement and trademark promoting wild, biodiverse nature in private and public spaces through simple changes in lawn management.

• Partnership programs

  Collaborations with companies, municipalities, associations, and institutions to increase biodiversity and communicate efforts.

• Knowledge sharing platform

  Website and Facebook group providing knowledge, inspiration, and advice for creating wild, biodiverse areas.

• Trademark licensing

  Membership-based permission to use the Vild Med Vilje term for promotion.

1. 1Forside (hjem) - Vild Med Viljevildmedvilje.dk
2. 2Vild Med Vilje - Wikidatawikidata.org
3. 3Vild Med Vilje - Wikipedia (Danish)da.wikipedia.org