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Vieskan Viikko

Vieskan Viikko is a free weekly giveaway newspaper published on Fridays for the Ylivieska region of Finland, founded in 1993 and relaunched in 2017.

Last updated September 29, 2026

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Overview

Vieskan Viikko is a Finnish free-distribution weekly newspaper (ilmaisjakelulehti) serving the Ylivieska sub-region in the Northern Ostrobothnia area of Finland. It was founded in 1993 by the publishing company Kustannus Oy Vieskan Viesti, which was established in May 1993, and it was distributed free of charge to households in Ylivieska, Sievi, Alavieska and Nivala. The paper appeared once a week, initially on Thursdays, then on Sundays from September 1993, and later settled into a Friday publication day. It was printed at the Alprint printing house in Oulainen, later known as Pyhäjokiseudun Kirjapaino. The paper was notable in its region for being almost entirely produced in-house by its small editorial team of roughly four employees. Its content — including the comic strips "Märkä Juttu" and "Möttönen" and the crossword "KryptoNiitti" — was created by the staff itself, and the personnel even handled the distribution of the first volume. Vieskan Viikko was also an early adopter in its area of a fully digital workflow and colour separation, which gave it a colourful visual identity that set it apart from local competitors. Alongside the editorial staff and readers, a number of freelance contributors wrote for the paper, including Pauli "Paavali" Isoaho, a former editor-in-chief of the newspapers Kalajokilaakso and Jokilaakso. The paper's first editor-in-chief was Arja Päivärinta, with Maritta Raudaskoski as managing director. From the beginning of 1994 the layout was reformed and Rauli Suhonen became editor-in-chief; in January 1996 the editor-in-chief also took on the role of managing director. The original publisher was forced to cease operations in August 1997 for production-related and financial reasons, and the advertising agency Viestimix simultaneously began publishing a competing city paper, Vieskalainen, in the Ylivieska area, with some employees moving directly to the new paper. In 2017 the paper was relaunched by the publisher Angelina Trading Oy, with Elina Kytökorpi as editor-in-chief. The current website presents the title as a regional media outlet and carries articles on a wide range of local and practical topics, from construction and roofing to restaurants, tyres, dentistry and earthworks, reflecting the paper's role as a free weekly serving everyday reader interests in its distribution area.

History

Vieskan Viikko was founded in 1993 as a free-distribution weekly newspaper for the Ylivieska region of Finland. The publishing company behind it, Kustannus Oy Vieskan Viesti, was established in May 1993. The paper was initially confused with a similarly named free paper, Viikko-Vieska, that had operated in Ylivieska in the 1980s, but the similarity of the names was coincidental. The editorial team numbered around four people on average. Arja Päivärinta was the first editor-in-chief and Maritta Raudaskoski the managing director. The paper was produced almost entirely in-house: its comic strips "Märkä Juttu" and "Möttönen" and its crossword "KryptoNiitti" were all created by the editorial staff, and the personnel even handled distribution of the first volume themselves. It appeared once a week on Thursdays until September 1993, when the publication day moved to Sunday. Vieskan Viikko was a pioneer in its area in moving very early to a fully digital workflow and colour separation, which gave it a colourful appearance that distinguished it from other local papers. In addition to the editorial staff and readers, numerous freelance contributors wrote for it, among them Pauli "Paavali" Isoaho, former editor-in-chief of the newspapers Kalajokilaakso and Jokilaakso. From the beginning of 1994 the paper's layout was reformed and Rauli Suhonen became editor-in-chief. In January 1996 the editor-in-chief also took on the role of managing director. The publisher was nevertheless forced to cease operations in August 1997 for production-related and financial reasons. At the same time the advertising agency Viestimix began publishing a city paper called Vieskalainen in the Ylivieska area, and some of Vieskan Viikko's employees moved directly to work on the new paper. The title lay dormant for two decades. In 2017 it was relaunched by the publisher Angelina Trading Oy, with Elina Kytökorpi as editor-in-chief. The revived paper continues as a free weekly serving the same core municipalities — Ylivieska, Sievi, Alavieska and Nivala — and maintains an online presence at vieskanviikko.fi, where it publishes articles on local and practical topics.

  • 2017

    The paper is relaunched by publisher Angelina Trading Oy, with Elina Kytökorpi as editor-in-chief.

  • 1997

    The publisher ceases operations in August for production-related and financial reasons; the paper stops.

  • 1996

    In January the editor-in-chief also takes on the role of managing director.

  • 1994

    The layout is reformed and Rauli Suhonen becomes editor-in-chief.

  • 1993

    Kustannus Oy Vieskan Viesti is founded in May and Vieskan Viikko is launched as a free weekly newspaper.

  • 1993

    Publication day moves from Thursday to Sunday in September.

Products and positioning

A free-distribution local weekly newspaper serving the Ylivieska region, known for its colourful, digitally produced in-house content.

  • Vieskan Viikko weekly print edition

    Free-distribution weekly newspaper published on Fridays for Ylivieska, Sievi, Alavieska and Nivala.

  • Märkä Juttu comic strip

    In-house comic strip produced by the editorial staff.

  • Möttönen comic strip

    In-house comic strip produced by the editorial staff.

  • KryptoNiitti crossword

    In-house crossword puzzle produced by the editorial staff.

Sources3 sources

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