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Vie de France

Japanese bakery-cafe brand launched in 1983 through a technical tie-up with French milling company Grands Moulins de Paris.

Last updated September 10, 2026

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Overview

Vie de France is a bakery-cafe brand that started in 1983 through a technical tie-up with Grands Moulins de Paris, described as France's largest milling company. The name means "the life of France," and the brand operates nationwide in Japan as a bakery cafe where customers can enjoy freshly baked bread on the spot. It offers a varied product lineup for a wide range of age groups, provides popular items suited to each location, and releases new products monthly to express a sense of the seasons.

History

Vie de France started in 1983 through a technical tie-up with Grands Moulins de Paris, described as France's largest milling company, as a new business format called a "bakery cafe." The name VIE DE FRANCE means "the life of France," and the brand has developed nationwide in Japan as a bakery cafe where freshly baked bread can be enjoyed on the spot.

Products and positioning

Bakery cafe where freshly baked bread can be enjoyed on the spot, with a varied lineup and monthly new products.

  • Sweet potato bread (made with Yume Silk)

  • Marron cream pie

  • Apple and sweet potato pie

  • Hojicha & sweet chestnut Danish

  • Sweet potato tart with Beni Haruka

  • Salted caramel & almond sacristain

  • Mushroom and vegetable chicken bread with truffle aroma

  • Bacon and four-cheese bread

  • Jambon fromage hot sandwich

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