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VIDIS GmbH

Hamburg-based trading house founded in 1983, supplying LED lighting, solar products and energy-storage systems worldwide under brands such as MAXIMUS, EZ SOLAR and NOVGEN.

Last updated September 29, 2026

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Overview

VIDIS GmbH is a German trading company founded in Hamburg in 1983. For more than 35 years it has described its guiding claim as "Simplicity makes everything possible". The company operates as a worldwide trading partner in the categories of LED lamps, LED high-power light products, LED flashlights, decorative light products, LED solar lamps and LED low-voltage garden lighting systems. Its product range has expanded over time to include LED work lamps, high-lumen lighting products and, more recently, home storage systems, balcony solar systems and hybrid solar inverters. VIDIS develops new products together with its trade partners and treats importing a wide variety of products as one of its core strengths. It positions itself as a reliable partner for retailers and distributors, offering both its own brands and private-label goods. Its brand portfolio includes MAXIMUS (flashlights and work lamps), EZ SOLAR (solar lighting), BROOKLYN, EAZY USE and NOVGEN (energy storage and solar systems). Since 2015, VIDIS GmbH has been part of the JIAWEI Renewable Energy Ltd. group of companies based in Shenzhen, China. This ownership links the Hamburg trading house to a renewable-energy group and supports its move into solar and battery-storage products. The company continues to operate globally, adapting to a constantly changing market and supplying trade partners with current trends in lighting and energy products.

History

VIDIS GmbH was founded in Hamburg in 1983. From its base in the northern German port city, the company developed into a trading house specializing in lighting products. Its early focus was on LED lamps, LED high-power light products, LED flashlights, decorative light products, LED solar lamps and LED low-voltage garden lighting systems. Over more than three decades, the company built a reputation as a worldwide trading partner, importing a wide variety of products and developing new items together with its trade partners. As the lighting market evolved, VIDIS expanded its range to include LED work lamps and high-lumen lighting products. It also built a portfolio of own brands, including MAXIMUS for flashlights and work lamps, EZ SOLAR for solar lighting, BROOKLYN and EAZY USE. In addition to these brands, the company supplies private-label products for its trade partners. A significant turning point came in 2015, when VIDIS GmbH became part of the JIAWEI Renewable Energy Ltd. group of companies based in Shenzhen, China. This integration into a renewable-energy group coincided with a strategic expansion beyond traditional lighting into solar and energy-storage solutions. The company introduced the NOVGEN brand, covering home storage systems, balcony solar systems, hybrid solar inverters and battery-storage products such as the ALTAIR-HVS-2.56kWh high-voltage battery, Polaris-8K-T3EU three-phase hybrid inverter and NOVS series balcony solar kits. Today, VIDIS GmbH operates globally, presenting itself as a modern, future-oriented company and a reliable trading partner. It continues to adapt to a constantly changing market, providing its trade partners with the latest trends in lighting and renewable energy.

  • 2015

    VIDIS GmbH becomes part of the JIAWEI Renewable Energy Ltd. group of companies, Shenzhen.

  • 1983

    VIDIS GmbH founded in Hamburg, Germany.

Products and positioning

Worldwide trading partner for LED lighting and renewable-energy products, offering own brands and private-label solutions with a focus on simplicity and reliability.

  • MAXIMUS M-FL-003-DU

    20 lumen LED flashlight with 15m beam distance and IPX4 rating.

  • MAXIMUS M-FL-023-DU

    900 lumen LED flashlight with 500m beam distance and IP67 rating.

  • MAXIMUS M-FL-030A-2

    1250 lumen LED flashlight with 308m beam distance and IP44 rating.

  • NOVGEN ALTAIR-HVS-2.56kWh

    High-voltage battery for home storage systems.

  • NOVGEN Polaris-8K-T3EU

    Three-phase hybrid solar inverter.

  • NOVGEN NOVS-002

    Ultra-light balcony solar kit with 420Wp x 2 panels.

  • NOVGEN NOVS-004

    Glass-light PV module 410W.

  • NOVGEN NOVB-2048

    Hybrid balcony battery storage and power station 2048Wh.

  • NOVGEN NOVH-001

    All-in-one plug-and-play energy storage system consisting of NOVB-001 master/slave units.

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