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Video Italia

Italian music television channel owned by Gruppo Radio Italia.

Last updated August 25, 2026

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Overview

Video Italia was an Italian television channel operated by Gruppo Radio Italia. Its programming focused on Italian music videos and concert content, complementing the group’s radio activities and its wider promotion of Italian-language popular music. The channel was distributed on the Sky Italia satellite platform, where it occupied channel 712 and was presented alongside Radio Italia Solo Musica Italiana, the group’s music-radio brand. This positioning gave Video Italia a television outlet dedicated primarily to Italian performers, recordings, and live music material rather than a broad general-entertainment schedule. The available reference material does not identify a separate founding date, founder, headquarters, senior executives, or financial information for the channel. Video Italia ceased operating on 31 December 2012. Its service was merged with Radio Italia TV, consolidating the group’s television presence under that related brand. Video Italia is therefore a defunct broadcast product brand rather than an independent listed company.

History

Video Italia was created as a television expression of Gruppo Radio Italia, the Italian media group associated with Radio Italia Solo Musica Italiana. The channel’s role was to extend the group’s focus on Italian music from radio into television. Rather than operating as a general-interest broadcaster, it concentrated on visual music content, including Italian music videos and concerts. This format connected recorded music promotion with televised performance and provided an outlet for Italian artists and repertoire. The channel was available through Sky Italia on channel 712. Its distribution alongside Radio Italia Solo Musica Italiana reflected the close relationship between the television service and the group’s established radio brand. The available sources do not provide a verified launch year, detailed programming chronology, audience data, ownership transactions, or information about specific presenters or executives. No reliable financial figures are identified for Video Italia as a standalone service. Video Italia remained part of Gruppo Radio Italia’s television offering until 31 December 2012. On that date, the channel was closed and merged with Radio Italia TV. The merger ended Video Italia as a distinct channel brand while bringing its television activity into the Radio Italia TV service. The change appears to have been a consolidation of related music-television operations, although the available reference material does not document the strategic rationale in further detail. Video Italia is consequently best understood as a former Italian specialist music channel and product brand within Gruppo Radio Italia, not as a separately listed broadcaster.

  • 2012

    Closure and merger with Radio Italia TV

    [1]

    Video Italia ceased broadcasting on 31 December 2012 and was merged with Radio Italia TV.

Products and positioning

A specialist Italian music television channel centered on Italian-language music videos and concerts, distributed through Sky Italia and associated with the Radio Italia media brand.

  • Music television channel

    Video Italia

    Video Italia was a specialist Italian television channel focused on Italian music videos and concert programming. It was owned by Gruppo Radio Italia and distributed on Sky Italia channel 712. The service operated as a television counterpart to the group’s Italian-music radio activities before closing and being merged with Radio Italia TV on 31 December 2012.

Brand decisions

  • 2012

    Consolidation of the television serviceStrategy

    Background

    Video Italia operated as a music television channel within Gruppo Radio Italia’s broader Italian-music media portfolio.

    Action taken

    The standalone Video Italia channel was closed on 31 December 2012 and merged with Radio Italia TV.

    Aftermath

    Video Italia ceased to exist as a separate channel brand, while the group’s television activity continued under Radio Italia TV.

Sources2 sources

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