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Vidal Sassoon/Controversies

Vidal Sassoon controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2003Vidal Sassoon marketing dispute with Procter & Gamble

  1. 2003

    Vidal Sassoon marketing dispute with Procter & Gamble

    Vidal Sassoon sued Procter & Gamble, alleging that the company had neglected the marketing of the Vidal Sassoon brand in favor of other hair-care brands such as Pantene. The parties settled the dispute in 2004. The case reflected tensions that can arise when a founder’s personal reputation becomes separated from corporate brand management.

    Source