Victoria Mall
An enclosed shopping mall in Victoria, Texas, serving the surrounding South Texas retail market.
Last updated August 25, 2026
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Overview
Victoria Mall is an enclosed shopping center in Victoria, Texas. It opened in 1981 and developed as a regional retail destination for Victoria and nearby communities. The property combines department stores, specialty retailers, consumer-electronics stores, off-price apparel, restaurants, and other mall services. Its anchor lineup has included Bealls, Best Buy, two Dillard's locations, JCPenney, and TJ Maxx. Dillard's was among the mall's original major tenants, opening at the property in 1981. Other early occupants included O.G. Wilson, a Zales-owned catalog showroom chain, Sears, and Bealls. JCPenney relocated to Victoria Mall from Town Plaza Mall in 1987, strengthening the center's department-store role in the local market. After Zales sold the O.G. Wilson chain in 1986, the former O.G. Wilson space remained vacant until Dillard's opened an auxiliary store there in 1993. F.W. Woolworth also operated at the mall before closing its location in 1993. The tenant mix changed substantially during the 2000s. Gap and Old Navy entered the center in 2000, while Jo-Ann Fabrics, which had moved from another Victoria location into the mall that same year, later closed in 2007. Hull Storey Gibson, then operating under the Hull Storey name, purchased the property in 2003. A 2005 renovation removed the food court, which had been part of the mall since 1985, and redistributed restaurant offerings elsewhere within the center. Best Buy joined the tenant roster in 2006. Like many traditional enclosed malls, Victoria Mall experienced a series of inline-store closures in the late 2000s. Departures included Gap, Waldenbooks, f.y.e., Tuesday Morning, Old Navy, and a sports bar. The center subsequently added value-oriented retailers including Burke's Outlet and TJ Maxx in 2011. Sears remained a major tenant for a period but announced in 2018 that its Victoria Mall store would close as part of a nationwide closure program involving 142 stores. Victoria Mall is managed by Hull Storey Gibson. Its current identity is centered on a mix of established department-store anchors, off-price retail, electronics, and everyday shopping services rather than a single luxury or fashion specialization. The mall's publicly documented history reflects the broader evolution of American regional shopping centers: expansion through department-store anchors, changes in catalog and specialty retail, renovation of common areas, and ongoing adaptation to retailer consolidations and store closures.
History
Victoria Mall opened in 1981 as an enclosed shopping mall in Victoria, Texas. Dillard's opened at the property during the opening year, establishing one of the center's principal department-store anchors. The original tenant mix also included Bealls, Sears, and O.G. Wilson, a catalog showroom business owned by Zales. These stores gave the mall a broad regional-shopping function, combining conventional department-store retail with catalog-based merchandise and apparel. In 1986, Zales sold the O.G. Wilson chain. The Victoria Mall location subsequently remained empty for several years. In 1987, JCPenney moved into Victoria Mall from Town Plaza Mall, adding another major department-store operator to the center. The former O.G. Wilson premises were eventually reused in 1993, when Dillard's opened an auxiliary store there. F.W. Woolworth also closed its Victoria Mall location in 1993, reflecting the wider contraction of traditional variety-store chains. The mall continued to modify its tenant base in the late 1990s and early 2000s. Gap and Old Navy both opened locations in 2000. Jo-Ann Fabrics, which had relocated from an existing Victoria store to the mall in 2000, later closed in 2007. In 2003, Hull Storey Gibson acquired the property; at that time the management company was known as Hull Storey. The ownership change was followed by a significant renovation in 2005. That project removed the food court, which had operated at the mall since 1985, and repositioned restaurants in other parts of the property rather than retaining a single centralized food-service area. Best Buy joined the mall in 2006, expanding the center's consumer-electronics offering. During the latter part of the decade, Victoria Mall lost several inline tenants, including Gap, Waldenbooks, f.y.e., Tuesday Morning, Old Navy, and a sports bar. These departures were part of a broader period of pressure on traditional mall retailers and specialty chains. In 2011, Burke's Outlet and TJ Maxx were added, bringing a stronger off-price and value-retail component to the tenant mix. Sears later became one of the mall's notable store closures. On October 15, 2018, Sears announced that its Victoria Mall store would close as part of a nationwide plan involving 142 store closures. The event illustrated the continuing changes affecting department-store anchors and enclosed shopping centers. The mall is managed by Hull Storey Gibson and continues to operate as a local and regional shopping destination, with established anchors including Bealls, Best Buy, two Dillard's locations, JCPenney, and TJ Maxx according to the cited reference material.
- 2018
Sears closure announced
[1]Sears announces that its Victoria Mall store will close under a nationwide program involving 142 stores.
- 2011
Burke's Outlet and TJ Maxx are added
[1]The mall adds Burke's Outlet and TJ Maxx, strengthening its off-price and value-oriented retail offering.
- 2007
Jo-Ann Fabrics closes
[1]Jo-Ann Fabrics leaves the mall after operating there following its 2000 relocation.
- 2006
Best Buy opens at the mall
[1]Best Buy joins Victoria Mall, adding a major consumer-electronics anchor.
- 2005
Mall renovation changes food-service layout
[1]A renovation removes the food court and distributes restaurants elsewhere throughout the mall.
- 2003
Hull Storey acquires the property
[1]Hull Storey, the predecessor name of Hull Storey Gibson, purchases Victoria Mall.
- 2000
Gap and Old Navy join the tenant mix
[1]Gap and Old Navy open at the mall. Jo-Ann Fabrics also moves from another Victoria location into the center.
- 1993
Dillard's opens an auxiliary store
[1]Dillard's uses the former O.G. Wilson space for an auxiliary store. F.W. Woolworth also closes its mall location during the year.
- 1987
JCPenney relocates to Victoria Mall
[1]JCPenney moves to the mall from Town Plaza Mall, adding a major department-store anchor.
- 1986
Zales sells the O.G. Wilson chain
[1]Zales sells O.G. Wilson, after which the Victoria Mall catalog-showroom space eventually becomes vacant.
Products and positioning
A regional enclosed shopping mall serving Victoria, Texas, with a practical mix of department stores, value retailers, electronics, specialty shops, and dining.
Department stores · 1981
Department-store retail
Victoria Mall's department-store role has been anchored by operators including Dillard's, Bealls, JCPenney, and historically Sears. These stores provide broad assortments of apparel, footwear, cosmetics, home merchandise, accessories, and seasonal goods, helping the center function as a regional destination rather than only a collection of specialty shops.
Electronics retail · 2006
Consumer electronics
Best Buy joined the mall in 2006 and represents its consumer-electronics offering. The category typically covers electronics, computing products, entertainment equipment, appliances, accessories, and related services, complementing the mall's apparel and department-store tenants.
Discount retail · 2011
Off-price and value retail
Burke's Outlet and TJ Maxx were added in 2011, giving Victoria Mall a stronger value-oriented proposition. This segment generally emphasizes branded apparel, accessories, household products, and seasonal merchandise offered through discounted or opportunistic assortments.
Food service · 1985
Dining and restaurant offerings
The mall had a centralized food court from 1985 until its removal during the 2005 renovation. Restaurant offerings were subsequently relocated to different areas of the property, retaining food service without the former single food-court format.
Brand decisions
2018
Sears store closure decisionOtherBackground
Sears announced a nationwide program to close 142 stores, including its location at Victoria Mall.
Action taken
Sears planned the closure of the Victoria Mall store.
Aftermath
The announcement removed a long-standing department-store anchor from the mall's tenant mix.
2005
Reconfiguration of food-service spaceStrategyBackground
The mall undertook a renovation after its acquisition by Hull Storey, changing the layout of common and dining areas.
Action taken
The existing food court, which had operated since 1985, was removed and restaurants were relocated throughout the mall.
Aftermath
Victoria Mall continued to offer dining while moving away from a single centralized food-court model.
Sources2 sources
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