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Viasat Sport 2

A former Scandinavian sports television channel focused primarily on football.

Last updated August 25, 2026

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Overview

Viasat Sport 2 was a Scandinavian sports television channel operated within the Viasat sports-channel portfolio. It was introduced on February 1, 2004, at the same time as Viasat Sport 3, as part of an effort to organize Viasat's sports programming across multiple specialist channels. Its principal editorial focus was football, and its schedule combined club-specific programming with live and recorded coverage of domestic, European and international competitions. The channel's football offering included programming associated with Manchester United TV and Chelsea TV, giving it a distinctive club-content component alongside match rights. It also carried or was associated with coverage of a broad set of competitions, including the UEFA Champions League, the Dutch Eredivisie, Denmark's SAS Ligaen, France's Ligue 1, UEFA European Championship qualification matches, the FA Cup, Italy's Serie A, the Football League Championship, the Coppa Italia and World Cup qualification matches. The precise rights package could vary by territory and over time, as Viasat distributed sports content through different national channel lineups. Viasat Sport 2 was available in Norway, Sweden, Denmark, Finland and the Baltic states of Estonia, Lithuania and Latvia. It operated alongside Viasat Sport 3 and other Viasat sports services, reflecting a regional strategy in which premium sports rights were divided among several channels and localized for national markets. The brand was subsequently phased out as Viasat reorganized its sports television offering. On October 16, 2008, Viasat relaunched its sports channels in Norway and Sweden. In Sweden, Viasat Sport 2 and Viasat Sport 3 were replaced by Viasat Fotboll, while in Norway they were replaced by Viasat Sport Norway. Viasat Motor was also introduced in both Sweden and Norway as part of the revised portfolio. The two original channels continued in Denmark, Finland and the Baltic markets for a transitional period. On January 6, 2009, they were discontinued in those remaining markets; in the Baltics, Viasat Sport Baltic replaced them, while no direct replacement was identified for Denmark or Finland. Viasat Sport 2 is therefore a defunct channel brand rather than an active broadcasting service.

History

Viasat Sport 2 emerged during the expansion of Viasat's Scandinavian sports television operations in the early 2000s. It launched on February 1, 2004, together with Viasat Sport 3. The paired channels gave Viasat additional capacity for distributing sports rights and enabled the group to present different football competitions, club programming and other live events across a regional subscription-television footprint. Although described primarily as a soccer channel, Viasat Sport 2's programming was broader than a single league or tournament. The channel carried football-related content connected with Manchester United TV and Chelsea TV, while also presenting coverage of major European competitions and national leagues. Its listed portfolio included the UEFA Champions League, the Dutch Eredivisie, Denmark's SAS Ligaen, France's Ligue 1, UEFA Euro qualification matches, the FA Cup, Italy's Serie A, the Football League Championship, the Coppa Italia and World Cup qualification matches. Rights and schedules were subject to territorial distribution and could be handled differently across Viasat's national markets. The channel was distributed in Norway, Sweden, Denmark, Finland, Estonia, Lithuania and Latvia. It operated alongside Viasat Sport 3, creating a common regional brand structure while allowing Viasat to distribute sports services across different national television markets. This model was later revised as Viasat moved toward more clearly localized or sport-specific services. A major portfolio change took place on October 16, 2008, when Viasat relaunched its sports channels in Norway and Sweden. In Sweden, Viasat Sport 2 and Viasat Sport 3 were replaced by Viasat Fotboll. In Norway, the replacement was Viasat Sport Norway, while Viasat Motor was introduced in both countries for motorsport-oriented programming. The original Viasat Sport 2 and Viasat Sport 3 services continued temporarily in Denmark, Finland and the Baltic markets. The remaining distribution ended on January 6, 2009. In Estonia, Lithuania and Latvia, Viasat Sport Baltic took the place of the former channels. Denmark and Finland did not receive a direct replacement identified in the available reference material. The discontinuation marked the end of Viasat Sport 2 as a standalone channel brand. Its role in Viasat's portfolio was absorbed into successor services that were more closely aligned with national markets or individual sports categories.

  • 2009

    Final discontinuation

    [1]

    Viasat Sport 2 ceased in Denmark, Finland and the Baltic states on January 6. Viasat Sport Baltic replaced it in the Baltic markets.

  • 2008

    Sports-channel relaunch in Norway and Sweden

    [1]

    Viasat replaced the channel in Norway and Sweden with a revised portfolio including Viasat Fotboll, Viasat Sport Norway and Viasat Motor.

  • 2004

    Launch of Viasat Sport 2

    [1]

    Viasat Sport 2 began broadcasting on February 1 alongside Viasat Sport 3 as part of Viasat's Scandinavian sports-channel expansion.

Products and positioning

A regional, football-focused sports channel within Viasat's multi-channel Scandinavian pay-television portfolio.

  • Sports television channel · 2004

    Viasat Sport 2

    The channel was a football-led sports service in Viasat's Scandinavian portfolio. Its programming included club channels such as Manchester United TV and Chelsea TV, as well as coverage of European club competitions, domestic leagues and international qualification matches. It was distributed across Norway, Sweden, Denmark, Finland and the Baltic states before being replaced by successor services between 2008 and 2009.

Brand decisions

  • 2009

    Completion of channel withdrawalOther

    Background

    Following the 2008 changes in Norway and Sweden, the remaining versions of Viasat Sport 2 and Viasat Sport 3 were scheduled for closure.

    Action taken

    The channels ended in Denmark, Finland and the Baltic states on January 6, 2009. Viasat Sport Baltic replaced them in the Baltic region.

    Aftermath

    The Viasat Sport 2 brand disappeared as a standalone service, with no direct replacement identified for Denmark and Finland in the available reference material.

  • 2008

    Reorganization of the Viasat sports-channel portfolioStrategy

    Background

    Viasat revised its sports-channel structure in Norway and Sweden, moving away from the numbered Viasat Sport 2 and Viasat Sport 3 brands.

    Action taken

    The channels were replaced in Sweden by Viasat Fotboll and in Norway by Viasat Sport Norway. Viasat Motor was also introduced in both countries.

    Aftermath

    Viasat Sport 2 continued temporarily in Denmark, Finland and the Baltic markets, but was later discontinued there as well.

Recent events

  • 2009

    Viasat Sport 2 discontinued in Denmark, Finland and the Baltics[1]

    Other

    The channel and its sister service ceased in the remaining markets on January 6, 2009. Viasat Sport Baltic replaced the channels in the Baltic states, while no direct replacement was identified for Denmark or Finland.

  • 2008

    Viasat reorganizes sports channels in Norway and Sweden[1]

    Product generation

    Viasat relaunched its sports services in Norway and Sweden on October 16, replacing Viasat Sport 2 and Viasat Sport 3 with more specialized national and sport-specific channels.

  • 2004

    Viasat launches Viasat Sport 2 and Viasat Sport 3[1]

    Product launch

    Viasat Sport 2 began broadcasting on February 1, 2004, alongside Viasat Sport 3 as part of Viasat's expanded sports-channel lineup.

Sources1 sources

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