VGN Medien Holding
Austrian media holding company whose portfolio spans print, digital, newsletter and social media brands such as NEWS, Gusto and Yachtrevue.
Last updated September 27, 2026
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Overview
VGN Medien Holding is an Austrian media holding company that describes itself as "Multianalog & Multidigital" — a publisher built around both traditional print titles and digital channels. Its official website presents a portfolio of seven media brands aimed at readers, listeners and viewers as well as at advertisers and partners who want to reach those audiences. The company positions itself as a multi-brand house rather than a single-title publisher, with each brand serving a distinct audience segment. According to figures published on its homepage, the group reaches more than 10.34 million gross contact opportunities per month and more than 1.29 million readers across its brands. The company states that these gross contact figures are calculated by the publisher on the basis of industry studies and proprietary data, assuming maximum utilisation of print, digital, newsletter and social media inventory. The reader figure is attributed to the Austrian media analysis MA 25. The portfolio includes well-known Austrian magazine and news brands. NEWS is a current-affairs and news title whose investigative work is highlighted on the group's homepage. Gusto is a lifestyle and food-oriented brand, and Yachtrevue covers sailing and maritime topics. The homepage also aggregates current articles from these media brands, illustrating how the holding company presents its titles as a connected network of editorial offerings. Horst Pirker is identified on the website as CEO of VGN Medien Holding. In a statement quoted on the homepage, he frames the company's ambition around service to anyone with a professional communication need, saying that every reader, user, company and organisation should feel that the group makes an extra effort. VGN Medien Holding operates primarily in Austria. It is a private media company; no stock exchange listing is indicated in the available evidence. Its business model combines advertising sales across print, digital, newsletter and social media with subscription and readership revenue from its media brands. The group's self-description as "Multianalog & Multidigital" reflects a strategy of maintaining strong analogue (print) products while expanding digital reach.
History
VGN Medien Holding is an Austrian media holding company. Its official website presents the group under the slogan "Multianalog & Multidigital", describing a publisher that serves people who read, hear and experience media as well as those who help shape it and advertise within it. The company operates a portfolio of seven media brands and reports more than 10.34 million gross contact opportunities per month and more than 1.29 million readers. It attributes the reader figure to MA 25 and states that the gross contact opportunities are calculated by the publisher based on industry studies and proprietary data, assuming maximum utilisation of print, digital, newsletter and social media inventory. The group's brands include NEWS, a news and current-affairs title known for investigative journalism; Gusto, a lifestyle and food brand; and Yachtrevue, a sailing and maritime title. The homepage aggregates current articles from these media brands, presenting them as a connected editorial network. Horst Pirker is identified as CEO of VGN Medien Holding and is quoted on the homepage describing the company's ambition to make every reader, user, company and organisation with a professional communication need feel that the group makes an extra effort. VGN Medien Holding operates primarily in Austria and is a private company. Its business spans print, digital, newsletter and social media channels, combining advertising sales with readership and subscription revenue. The available evidence does not specify the founding year, ownership structure or a stock exchange listing.
Products and positioning
Multi-brand Austrian media house combining print and digital reach for readers and advertisers.
NEWS
Gusto
Yachtrevue
Sources2 sources
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