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Vesuvius Music Inc.

Toronto-based independent record label and production company founded by Lorenzo diGianFelice and Jaymz Bee.

Last updated September 29, 2026

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Overview

Vesuvius Music Inc. is an independent record label and production company based in Toronto, Ontario, Canada. It was founded by Lorenzo diGianFelice, a music enthusiast, part-time musician and DJ, together with Jaymz Bee, a figure in the Toronto music scene. The label's name was inspired by Mount Vesuvius, the active volcano overlooking Naples, Italy — chosen for its imagery of something massive, strong and unpredictably explosive, yet also soft and embracing. The founders have noted the deliberate irony of a label rooted in a Tiki aesthetic being named after an Italian volcano, and they have said the generic name proved a blessing once the label began working with artists beyond that initial vibe. The label's origin story, as told on its own website, begins with two friends meeting at La Rev, a bar in The Junction neighbourhood of Toronto, where they enjoyed a concert by Denielle Bassels. DiGianFelice, curious about the music business, asked Bee many questions, and after a long explanation about the trials and tribulations of musicians and getting a record made, the two hatched a plan to create an album promoting local talent. While in the studio the concept expanded further, and diGianFelice decided to go all-in and form a record label. Vesuvius Music presents itself as a home for "Explosive Talent," with a roster and video showcase that has included Jaymz Bee, Irene Torres, and Robert Priest. Its output spans projects such as "Music for Secret Agents" (performed at the Old Mill Toronto), Irene Torres's "Negra Presuntuosa" and a live performance of "Mirada" at Lula Lounge, and "Outer Peace" by Robert Priest with music and visuals by Robert G. Scott. The label operates as a private, independent entity and is not known to be listed on any stock exchange.

History

Vesuvius Music Inc. is an independent record label and production company based in Toronto, Ontario, Canada. Its founding story, as recounted on the label's own website, begins when two friends met at La Rev, a bar in The Junction neighbourhood of Toronto, and enjoyed a concert by Denielle Bassels. Lorenzo diGianFelice — described as a music enthusiast, part-time musician and DJ — asked Jaymz Bee many questions about the music business. After a long explanation about the trials and tribulations of musicians and getting a record made, a plan was quickly hatched to create an album to promote local talent. While in the studio the concept was further developed, and diGianFelice was ready to go all-in and form a record label. When thinking about a title for the label, Bee immediately thought of Hawaii and its palm trees, waterfalls and volcanos. He then recalled writing a paper in school about Vesuvius, the most dangerous volcano in the world, close to three million Italians and the only volcano on the European mainland to have erupted in the past 100 years. He suggested the name to diGianFelice, who recalled staring at Vesuvius for many years as a youth. DiGianFelice has said that Vesuvius Music was named and inspired by that majestic towering active volcano which is the backdrop to Naples, Italy — massive, strong and unpredictably explosive, yet at the same time soft, wrapping the city in its arms and facing the ocean winds. Bee has noted that at first they did not know whether they would be doing all kinds of music or just focusing on The Tiki Collective, and that while it is strange to name a "tiki" label after an Italian volcano, it is equally strange to have a large group of Canadians making music for lovers of palm trees. Once they began working with other artists, they realized it was a blessing to have a generic name that did not just apply to a Tiki vibe. The label presents itself under the banner "Explosive Talent" and maintains a video showcase on its website. Featured content has included Jaymz Bee, "Music for Secret Agents" at the Old Mill Toronto, Irene Torres performing "Negra Presuntuosa" and "Mirada" live at Lula Lounge, and "Outer Peace" by Robert Priest with music and visuals by Robert G. Scott. Vesuvius Music is described in public records as a record label and production company in Toronto, Ontario, Canada. It operates as a private, independent entity.

  • Two friends meet at La Rev in The Junction, Toronto, and hatch a plan to create an album promoting local talent.

  • The concept expands in the studio and Lorenzo diGianFelice decides to form a record label.

  • The label is named Vesuvius Music, inspired by Mount Vesuvius overlooking Naples, Italy.

Products and positioning

Independent Toronto label and production company promoting local and eclectic talent under the banner "Explosive Talent."

  • Music for Secret Agents

  • Irene Torres - Negra Presuntuosa

  • Irene Torres - Mirada (Live at Lula Lounge)

  • Outer Peace by Robert Priest

Sources3 sources

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