VeryChic

VeryChic is a French online travel agency (OTA) that specializes in private sales — limited-time, members-only flash sales — of luxury hotels and high-end travel experiences. Founded in July 2011 by Nicolas Clair and Hervé Lafont, the company operates through its website and mobile application, offering curated 4- and 5-star hotel stays, gastronomic packages, city breaks, cruises, and tailor-made circuits. Its headquarters are in Paris, with additional offices in Barcelona, Spain. The brand's model is built around exclusive discounts, typically ranging from 30% to 70% off, on a rigorously selected collection of prestigious properties in France and worldwide. VeryChic positions itself as an ambassador of "extraordinary moments," promising refined hotels, exceptional service, and privileged extras such as room upgrades, spa access, breakfast, and flexible booking options. The company emphasizes its in-house team of hospitality experts who vet each property, and its dedicated customer service that supports travelers before, during, and after their trip. In April 2017, VeryChic became a subsidiary of Accor, the French multinational hospitality group and Europe's largest hotel operator, which acquired a 75% stake. This acquisition integrated VeryChic into Accor's digital and distribution ecosystem while allowing it to retain its distinct brand identity as a private-sales travel platform. The company continues to operate its flash-sale model, releasing more than 30 new exclusive sales daily, and has expanded its offering to include themed events such as "French Days," "La Semaine des Chefs Étoilés" (Starred Chefs Week), and seasonal destination promotions. VeryChic's target audience is affluent, experience-seeking travelers looking for luxury accommodations at competitive prices. Its catalog spans major cities like Paris, Rome, and London, as well as resort destinations in Tunisia, Greece, and beyond. The platform combines the urgency and exclusivity of private sales with the assurance of curated quality, aiming to deliver what it calls the "Waow effect" — a sense of refinement and wonder.

VeryChic was founded in July 2011 by Nicolas Clair and Hervé Lafont as an online travel agency focused on private sales of high-end hotels and stays. The company launched its website and mobile application, targeting affluent travelers seeking luxury accommodations at discounted rates through limited-time, members-only flash sales. From its base in Paris, VeryChic expanded its operations, later establishing offices in Barcelona, Spain. The company's business model centers on helping hoteliers maximize their RevPAR (Revenue per Available Room) by filling unsold rooms while simultaneously offering customers competitive prices on prestigious addresses. VeryChic curates a collection of 4- and 5-star hotels, emphasizing rigorous selection by its hospitality experts, prime locations, exceptional service, and exclusive privileges such as room upgrades, spa access, breakfast, and flexible booking options. In April 2017, VeryChic was acquired by Accor, the French multinational hospitality group and Europe's largest hotel operator, which took a 75% stake. This acquisition made VeryChic a subsidiary of Accor, integrating it into the group's digital distribution strategy while allowing the brand to maintain its distinct identity as a private-sales travel platform. Following the acquisition, VeryChic continued to operate its flash-sale model, releasing more than 30 new exclusive sales daily and expanding its catalog to include cruises, tailor-made circuits, and themed promotional events. By the 2020s, VeryChic had established itself as a recognized player in the luxury travel private-sales segment, offering discounts typically ranging from 30% to 70% on hotels in France and worldwide. The platform runs recurring campaigns such as "French Days," "La Semaine des Chefs Étoilés" (Starred Chefs Week), and seasonal destination promotions, and maintains a dedicated in-house customer service team to support travelers throughout their journey.

• 2017

  Accor acquires a 75% stake in VeryChic, making it a subsidiary.

• 2011

  VeryChic founded in July by Nicolas Clair and Hervé Lafont.

Online travel agency specializing in private sales of luxury hotels and high-end stays, offering exclusive discounts of 30% to 70% on a curated selection of 4- and 5-star properties.

• Private sales of luxury hotels

  Limited-time, members-only flash sales offering 30% to 70% discounts on 4- and 5-star hotels.

• City breaks

  Short stays in cities such as Paris, Rome, and London.

• Gastronomic packages

  Dining experiences including Starred Chefs Week.

• Cruises

  Legendary cruise offerings.

• Tailor-made circuits

  Magical tailor-made travel itineraries.

1. 1VeryChic official websiteverychic.fr
2. 2Qui sommes-nous, à propos de VeryChicverychic.fr
3. 3VeryChic - Wikidatawikidata.org
4. 4VeryChic - Wikipédiafr.wikipedia.org