Verts Loisirs

Verts Loisirs is a French cooperative network of independent retailers specialising in the sale of garden machinery (motoculture), agricultural equipment, garden tools and accessories for both professionals and private customers. According to its official website, the cooperative was founded in 1979 in Lagrave, in the south of France, and has since grown into a nationwide network of stores operating under the Verts Loisirs banner. The network positions itself as "le partenaire de vos envies de jardin" — the partner for your garden desires — combining the proximity of local independent shops with the buying power and service standards of a national group. The product range is organised around five broad categories highlighted on the website: grass (l'herbe), earth (la terre), wood (le bois), outdoors (l'extérieur) and transport (le transport). Flagship products include ride-on lawnmowers, towed and self-propelled petrol mowers, and other powered garden equipment. The site features best-sellers such as the VLT74SH side-discharge ride-on mower, the VL50TH towed petrol mower with Honda GCVx 145 engine, the VL28GH rear-collect ride-on mower with 170-litre capacity, and the VLT46T self-propelled petrol mower. Verts Loisirs also operates "Verts Occaz", a channel for second-hand equipment listings. Beyond retail, Verts Loisirs emphasises after-sales service. Its services page describes off-season servicing packages, year-round repairs in its workshops, a spare-parts operation with more than 15,000 references, equipment rental for professionals and individuals, and delivery. The network states that it employs more than 350 technicians across France and Belgium, and that its staff receive regular training. This service-led approach is central to its positioning as a genuine specialist in motoculture rather than a generalist retailer. The cooperative structure means the stores are independently owned while sharing a common brand, catalogue and service commitments. The website also publishes buying guides and editorial articles on topics such as choosing a shredder, selecting a zero-turn mower, essential manual gardening tools, and the benefits of mulching. Partner brands are featured alongside own-brand or network-branded products. Verts Loisirs thus occupies a middle position in the French garden-equipment market: larger and more specialised than a typical independent dealer, but rooted in local ownership and proximity service.

Verts Loisirs traces its origins to 1979, when the cooperative was founded in Lagrave, in the Tarn department of southern France. The official website describes it as a cooperative of independent retailers ("un réseau d'indépendants") specialising in the sale of garden machinery, agricultural equipment, garden tools and accessories. This cooperative model allowed local dealers to pool purchasing, branding and service resources while retaining independent ownership of their stores. Over the following decades the network expanded across France, building a recognisable store format and a common catalogue. The website's service pages indicate that the network now also operates in Belgium, with more than 350 technicians active across France and Belgium. This cross-border footprint reflects the group's ambition to serve both professional users — farmers, landscapers, local authorities — and private garden owners. The product offer evolved around five core categories: grass, earth, wood, outdoors and transport. The network developed its own branded machinery lines, including ride-on and walk-behind mowers identified by model codes such as VLT74SH, VL50TH, VL28GH and VLT46T, often fitted with engines from established manufacturers such as Honda. Alongside new equipment, Verts Loisirs created "Verts Occaz", a second-hand listing service that supports the circular use of garden machinery. Service has been a defining element of the brand's development. The network promotes off-season servicing packages, year-round repairs in its own workshops, a spare-parts inventory of more than 15,000 references, equipment rental and delivery. It also invests in staff training so that technicians can keep pace with evolving machinery. The website complements these services with buying guides and editorial content, positioning Verts Loisirs as an advisor as well as a retailer. Today Verts Loisirs presents itself as "le partenaire de vos envies de jardin" — the partner for customers' garden projects — and continues to operate as a cooperative network of independent stores under a shared brand. The available evidence does not identify individual founders, current executives or financial details, and the group does not appear to be publicly listed.

• 1979

  Cooperative founded in Lagrave, France.

• Network expands across France and into Belgium, with more than 350 technicians.

• Launch of Verts Occaz second-hand equipment listings.

Specialist cooperative network for garden machinery and agricultural equipment, combining local independent stores with national service standards.

• VLT74SH ride-on mower

  Side-discharge petrol ride-on lawnmower priced at €1,790.00 on the official site.

• VL50TH towed petrol mower

  Towed petrol mower with Honda GCVx 145 engine, priced at €580.00.

• VL28GH ride-on mower

  Rear-collect ride-on mower with 170-litre capacity, priced at €2,090.00.

• VLT46T self-propelled mower

  Self-propelled petrol lawnmower priced at €350.00.

1. 1Verts Loisirs - Jardin et motoculture, matériel agricoleverts-loisirs.fr
2. 2Les services | VertsLoisirsverts-loisirs.fr
3. 3Verts Loisirswikidata.org