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Vernice Italia

Italian manufacturer of eco-friendly paint.

Last updated September 1, 2026

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Overview

Vernice Italia is an Italian manufacturer of eco-friendly paint. The company aims to transform anyone into an interior designer, offering eight collections of colors that evoke atmospheres and memories. It was founded by a group of experts in coatings and industrial automation with the goal of radically re-engineering production systems and sales channels through the creation of an ecosystem. The project was officially launched at the Bertone Design - New Crazy Colors Ideas Factory - on April 16, 2023, at the opening of the Salone del Mobile. Vernice is described as the first eco-sustainable paint factory that allows users to produce on demand colors chosen or created from their smart device.

History

Vernice Italia was founded by a group of experts in the coatings and industrial automation sector with the objective of radically re-engineering production systems and sales channels through the creation of an ecosystem. In 2019, at the beginning of the development phase, the project name was 'LA FABBRICA CHE NON C'È', with the goal of overturning paint production and distribution standards to improve health and the environment. The project was officially launched at the BERTONE DESIGN -NEW CRAZY COLORS IDEAS FACTORY- on April 16, 2023, at the opening of the Salone del Mobile. Vernice is described as the first eco-sustainable paint factory that allows users to produce on demand colors chosen or created from their smart device.

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