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Veri Center

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Veri Center is a shopping centre in Vejlby, Aarhus, Denmark, opened in 1969 as Jutland's first shopping centre and today home to 25 shops and three supermarkets.

Last updated September 29, 2026

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Overview

Veri Center is a shopping centre located in Vejlby, a district of Aarhus, Denmark, at the intersection of Vejlby Ringvej and Grenåvej. It opened in 1969 and is recognised as Jutland's first shopping centre. The centre contains 25 shops and three supermarkets and attracts approximately two million visitors per year. Its architecture is linked to the yellow-brick Børglum Kollegiet, a student residence built immediately to the west in 1967. The centre was originally owned by the housing association Arbejdernes Andels Boligforening (AAB), which acquired it in connection with a housing purchase. The adjacent Veriparken residential blocks, built by AAB in 1959, 1961 and 1968, are part of the same development context. Veri Center was modernised in 1998 and expanded by 500 square metres in 2006. Because Danish housing associations are no longer permitted to make commercial investments, AAB sold the centre to the investment firm Nordic Real Estate Partners (NREP) for DKK 114 million on 13 December 2013. The new owners began a roughly 1,000-square-metre expansion and renovation of the original buildings in 2014. Today Veri Center operates as a local shopping destination with a mix of supermarkets, specialty shops and services. Its tenant mix has varied over time; in 2016 it included the supermarkets Kvickly, REMA 1000 and Netto, as well as a pharmacy and a health centre. The centre's website highlights 15 specialty shops covering fashion, beauty products and lifestyle, plus a Fitness United gym on the first floor. It offers two hours of free parking on the north car park and one hour on the south car park, with electric-vehicle charging available. Regular activities such as the popular Torvedag market day are part of its community-oriented retail offer.

History

Veri Center opened in 1969 in Vejlby, Aarhus, and is described as Jutland's first shopping centre. It was built at the intersection of Vejlby Ringvej and Grenåvej, with an architectural connection to the yellow-brick Børglum Kollegiet student residence constructed immediately to the west in 1967. The centre was originally owned by the housing association Arbejdernes Andels Boligforening (AAB), which had acquired it in connection with a housing purchase. The surrounding Veriparken residential blocks were built by AAB in 1959, 1961 and 1968, placing the shopping centre within a broader AAB development area. Over the decades the centre was modernised and expanded. A modernisation took place in 1998, and in 2006 the centre was expanded by 500 square metres. By the 2010s, Danish law no longer allowed housing associations to make commercial investments. Although Veri Center was popular and profitable, AAB could not expand it further and felt compelled to sell. On 13 December 2013, the investment firm Nordic Real Estate Partners (NREP) acquired Veri Center for DKK 114 million. In 2014 the new owners initiated an expansion of approximately 1,000 square metres together with a renovation of the original buildings. The tenant mix has varied over time. In 2016 the centre housed supermarkets Kvickly, REMA 1000 and Netto, as well as a pharmacy and a health centre. The centre contains 25 shops and three supermarkets and has approximately two million visitors annually. Its website promotes 15 specialty shops spanning fashion, beauty and lifestyle, plus a Fitness United gym on the first floor. The centre also runs community activities such as the Torvedag market day and provides parking with two hours free on the north car park and one hour free on the south car park, including electric-vehicle charging.

  • 2014

    New owners begin a roughly 1,000-square-metre expansion and renovation of the original buildings.

  • 2013

    Nordic Real Estate Partners (NREP) acquires Veri Center for DKK 114 million on 13 December.

  • 2006

    Veri Center is expanded by 500 square metres.

  • 1998

    Veri Center is modernised.

  • 1969

    Veri Center opens in Vejlby, Aarhus, as Jutland's first shopping centre.

Products and positioning

Local community shopping centre in Aarhus offering everyday groceries, specialty retail and services with convenient parking.

  • Shopping centre retail space

  • Supermarkets (Kvickly, REMA 1000, Netto)

  • Specialty shops (fashion, beauty, lifestyle)

  • Pharmacy and health centre

  • Fitness United gym

  • Parking and electric-vehicle charging

  • Gift cards

Sources3 sources

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