VERBI GmbH
VERBI GmbH is the Berlin-based software company behind MAXQDA, a leading tool for qualitative and mixed methods data analysis.
Last updated September 29, 2026
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Overview
VERBI GmbH is a German software company headquartered in Berlin and best known as the developer of MAXQDA, a widely used application for qualitative and mixed methods data analysis. The company traces its origins to the mid-1980s, when its founder, Prof. Dr. Udo Kuckartz, began working on software for qualitative research on mainframe computers. In spring 1989 the first version of the program, then called MAX, was released for personal computers, and since then the company has published new and improved versions almost annually. VERBI positions MAXQDA as the number one software for qualitative data analysis, emphasizing its AI integration, automatic transcription, efficient analysis tools and ease of use. The MAXQDA product family includes the core MAXQDA application, MAXQDA Analytics Pro for statistical data analysis, a Transcription add-on, the TeamCloud add-on for collaborative work, the AI Assist add-on, and MAXQDA Tailwind. The software supports a broad range of research workflows: transcribing and analyzing interviews, organizing and analyzing literature, mixed methods research, content analysis and survey evaluation. VERBI serves academic and professional researchers worldwide, offering free course licenses for universities, resources for students, manuals, video tutorials, workshops, webinars and a trainer network. The company also hosts the MAXDAYS conference series, including regional online events such as MAXDAYS Asia. VERBI operates internationally, with its website and product materials available in numerous languages including English, German, Spanish, French, Italian, Dutch, Polish, Portuguese, Swedish, Turkish, Simplified and Traditional Chinese, and Japanese. According to the company, researchers in more than 150 countries use MAXQDA. VERBI remains a privately held company and continues to develop its software from its Berlin headquarters.
History
VERBI GmbH is the company behind MAXQDA, a software package for qualitative and mixed methods data analysis. Its history is closely tied to the work of Prof. Dr. Udo Kuckartz, who is described as the author of MAXQDA. According to the company's own account, everything began in the mid-1980s, when the team was still working with the generation of so-called mainframe computers. In spring 1989, the first version of MAX was released for the personal computer. From that point on, the company has published new and improved versions almost every year. Over the following decades, the product evolved from MAX into MAXQDA, expanding from core qualitative coding and text analysis into a broader platform. The current product line includes MAXQDA itself, MAXQDA Analytics Pro for statistical data analysis, a Transcription add-on, the TeamCloud add-on for collaborative research, the AI Assist add-on, and MAXQDA Tailwind. The software is used for transcribing and analyzing interviews, organizing and analyzing literature, mixed methods research, content analysis and survey evaluation. VERBI is headquartered in Berlin, Germany. The company states that it supports thousands of researchers using MAXQDA in more than 150 countries. It maintains a multilingual web presence and offers extensive educational resources, including free course licenses for universities, student resources, manuals, video tutorials, workshops, webinars and a trainer network. VERBI also organizes the MAXDAYS conference series, with events such as MAXDAYS Asia. The company remains privately held and continues to develop its software from Berlin.
- 1989
First version of MAX released for personal computers in spring 1989.
Product line expands to include MAXQDA Analytics Pro, Transcription add-on, TeamCloud add-on, AI Assist add-on and MAXQDA Tailwind.
MAXDAYS conference series established, including regional online events such as MAXDAYS Asia.
Products and positioning
The #1 software for qualitative data analysis with the best AI integration, offering optimized data analysis through automatic transcription, efficient analysis tools, ease of use and smart AI integration.
MAXQDA
Core software for qualitative and mixed methods data analysis.
MAXQDA Analytics Pro
Version for statistical data analysis.
MAXQDA Transcription
Add-on for automatic transcription.
TeamCloud add-on
Add-on for collaborative work.
AI Assist add-on
Add-on providing AI integration.
MAXQDA Tailwind
Product in the MAXQDA family.
Sources3 sources
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