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Venus Korea

Venus is a South Korean underwear brand described as the country's first foundation underwear brand.

Last updated September 10, 2026

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Overview

Venus is an underwear brand that presents itself as 'the beginning of beauty' and as a brand loved in South Korea. Its official homepage states that it is the country's first foundation underwear brand and that it has developed products such as half-cup bras, hem panties, and nude bras, leading underwear industry trends. The brand's story page describes a focus on the essence of beauty, the science of beauty based on body science, and a 'Body Science Laboratory' product design research institute.

History

Venus presents itself as 'the beginning of beauty' and as an underwear brand loved in South Korea. Its official homepage states that Venus is the country's first foundation underwear brand and that it has developed products such as half-cup bras, hem panties, and nude bras, leading underwear industry trends from volume to fit and comfort. The brand's story page states that it focuses on the essence of beauty, realizes the science of beauty starting from body science, and operates a 'Body Science Laboratory' product design research institute dedicated to developing foundation products based on ergonomics.

Products and positioning

A South Korean underwear brand positioning itself around beauty, body science, fit, and comfort.

  • half-cup bras

  • hem panties

  • nude bras

Sources2 sources

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