Venezianico

Venezianico is an Italian watch brand headquartered in San Donà di Piave, in the Metropolitan City of Venice. The company specializes in mechanical wristwatches and presents its products as a combination of Italian design and mechanical watchmaking. It was founded in 2017 by brothers Alberto Morelli and Alessandro Morelli, who undertook research into the watch industry before establishing the business. Their preparation included visits to watchmaking workshops, independent component suppliers, and specialized manufacturers, giving the founders a practical understanding of the technical and artisanal processes involved in producing mechanical watches. The brand initially operated under the name Meccaniche Veneziane and gained early recognition through a Kickstarter crowdfunding campaign. The campaign raised more than $800,000, providing capital and market validation during the company’s formative period. Crowdfunding also helped the founders present the brand directly to an international community of watch enthusiasts rather than relying solely on traditional retail distribution. In 2022, the company formally adopted the name Venezianico. The new identity retained the brand’s connection to Venice while broadening its positioning beyond the earlier Meccaniche Veneziane name. Venezianico’s business is centered on mechanical wristwatches sold through an e-commerce platform and a network of authorized dealers. Its products have been distributed in more than 100 countries, indicating that the company operates with an international direct-to-consumer and specialist-retail model despite its Italian base. The company reported production of more than 20,000 timepieces in 2023. In 2025, Venezianico introduced the V5000, described as its first proprietary mechanical caliber. The movement was developed with the Italian manufacturer OISA over a two-year period and involved engineer Fausto Berizzi, whose previous experience included work with Lemania and Vaucher Manufacture. The introduction of the V5000 represented a significant technical step for the brand, moving beyond the use or adaptation of externally sourced movements toward the development of an in-house proprietary caliber produced in Italy. Venezianico’s current identity is therefore built around Italian origin, Venetian regional association, mechanical construction, online international distribution, and increasing control over movement development. Publicly available reference material identifies the brand as active and expanding, but does not establish a separately listed parent company, a stock-market listing, or a corporate owner distinct from the founding business.

Venezianico was established in 2017 by brothers Alberto Morelli and Alessandro Morelli. Before launching the brand, the founders researched the mechanical-watch industry through visits to workshops, independent suppliers, and specialized manufacturers. This preparation was intended to give them a detailed understanding of the production chain, including the technical and artisanal work required to make mechanical wristwatches. The company initially traded as Meccaniche Veneziane. Its first major public financing and customer-acquisition event was a Kickstarter campaign that raised more than $800,000. The crowdfunding campaign helped the young company reach watch enthusiasts directly and provided resources for early product development and production. It also gave the brand an international audience at a stage when it had not yet established a broad traditional retail network. The business later rebranded as Venezianico in 2022. The change preserved the association with Venice while establishing the name under which the company is currently known. Venezianico expanded through online commerce and authorized dealers, with its watches eventually distributed in more than 100 countries. The company’s production exceeded 20,000 timepieces in 2023, demonstrating growth from its crowdfunding-era origins into a larger international watch operation. A major technical milestone came in 2025, when Venezianico presented the V5000, identified as the brand’s first proprietary mechanical caliber. The movement was developed in collaboration with OISA, an Italian manufacturer, and was produced in Italy. Development took two years and included the participation of engineer Fausto Berizzi, whose professional background included Lemania and Vaucher Manufacture. The V5000 marked a strategic progression for Venezianico because it increased the brand’s involvement in movement engineering and reduced its dependence on simply offering watches built around movements designed entirely by outside parties. The same year, reference material reported revenue above €15 million, compared with €11 million in 2024 and €7.4 million in 2023. These figures point to strong reported expansion, although the available reference does not provide audited statements, a detailed accounting basis, or a separately identified legal parent. Venezianico remains an active Italian mechanical-watch brand with an international sales footprint, a direct relationship with consumers through e-commerce, and an increasingly visible focus on proprietary Italian movement development.

• 2025

  V5000 caliber introduced

  [1]Venezianicoen.wikipedia.org

  Venezianico introduced the V5000, its first proprietary mechanical caliber, developed with OISA and produced in Italy.

• 2023

  Production exceeds 20,000 timepieces

  [1]Venezianicoen.wikipedia.org

  The company reached production of more than 20,000 watches during the year.

• 2022

  Rebrand to Venezianico

  [1]Venezianicoen.wikipedia.org

  The company officially changed its name from Meccaniche Veneziane to Venezianico.

• 2017

  Brand founded

  [1]Venezianicoen.wikipedia.org

  Brothers Alberto Morelli and Alessandro Morelli founded the watch company, initially under the name Meccaniche Veneziane.

• 2017

  Kickstarter crowdfunding campaign

  [1]Venezianicoen.wikipedia.org

  The young brand gained early recognition through a Kickstarter campaign that raised more than $800,000.

An Italian mechanical-watch brand combining Venetian identity, accessible international distribution, and increasing emphasis on proprietary, Italy-produced movement technology.

• Mechanical watches · 2017

  Mechanical wristwatches

  Venezianico’s core product range consists of mechanical wristwatches designed and sold under an Italian brand identity associated with Venice. The watches are distributed through the company’s e-commerce platform and authorized dealers, reaching customers in more than 100 countries. The available reference material does not specify individual collection names or complete model specifications.

• Proprietary mechanical caliber · 2025

  V5000

  The V5000 is Venezianico’s first proprietary mechanical caliber. It was developed over two years in collaboration with Italian manufacturer OISA and produced in Italy. Engineer Fausto Berizzi participated in the project, bringing prior experience associated with Lemania and Vaucher Manufacture. The caliber represents the brand’s move toward greater control of movement design and engineering.

• 2017Kickstarter launch campaign

  International crowdfunding market

  Operating then as Meccaniche Veneziane, the founders used Kickstarter to introduce the young watch brand and secure early funding from backers. The campaign raised more than $800,000 and helped establish international awareness.

  Outcome. The campaign provided early capital and helped the company build recognition among watch enthusiasts outside Italy.

  Source

• 2025

  Launch of the V5000 proprietary caliberProduct launch

  Background

  After expanding its watch business and international distribution, Venezianico pursued greater involvement in mechanical movement development.

  Action taken

  The company introduced the V5000, developed over two years with OISA and produced in Italy.

  Aftermath

  The launch established a new technical milestone for the brand and strengthened its emphasis on proprietary Italian movement engineering.

  Source

• 2022

  Corporate and brand rebrandingStrategy

  Background

  The company had operated under the name Meccaniche Veneziane since its founding in 2017.

  Action taken

  It officially adopted the name Venezianico, retaining a connection to Venice while establishing a new international brand identity.

  Aftermath

  The brand continued selling mechanical watches through e-commerce and authorized dealers under the Venezianico name.

  Source

1. 1Venezianicoen.wikipedia.org