Velvet Music

Velvet Music is a Russian record label and music production company founded in February 2004 by Alyona Mikhailova and Liana Meladze. The company operates in the recorded-music and artist-production sectors, representing and releasing material by performers associated with the Russian music market. Its activities include the development, production, and distribution of recorded music, as well as the management of a catalog spanning pop, alternative, and related contemporary genres. The label's publicly documented artist roster includes Mari Kraimbrery, Vintage, Yolka, Nyusha, Vladimir Presnyakov, Natalia Podolskaya, Gosha Kutsenko, Zvonkiy, Daasha, Venera, Feigin, Naidi, Ars Jali, Nikita Kiosse, YAVЬ, Nasty Ash, and Celofan. This range indicates a portfolio-oriented model rather than a label focused on one narrowly defined sound: Velvet Music has worked with established Russian performers alongside newer or developing acts. Velvet Music's identity is therefore tied less to a single flagship product than to its artist roster, release catalog, and production infrastructure. As a label and production company, it functions as an intermediary between performers and audiences, supporting the creation, packaging, promotion, and circulation of music. The company is associated primarily with Russia, while its recordings and artist catalog may reach listeners in other markets through digital and physical music platforms. Public reference material identifies the company as an established Russian music business but provides limited verified information about its ownership structure, headquarters, financial performance, executive changes, or current corporate relationships. Its catalog is also represented through external music databases, including Discogs. In the absence of reliable public information on those subjects, Velvet Music is best described as a Russian record-label and production-company brand whose principal assets are its artist relationships and recorded-music catalog.

Velvet Music was established in February 2004 by Alyona Mikhailova and Liana Meladze. From its foundation, the company was structured as both a record label and a production company, placing it within the Russian recorded-music industry rather than operating solely as a distributor or publishing imprint. The company's publicly documented development is most visible through its artist roster. Velvet Music has been associated with performers including Mari Kraimbrery, Vintage, Yolka, Nyusha, Vladimir Presnyakov, Natalia Podolskaya, Gosha Kutsenko, Zvonkiy, Daasha, Venera, Feigin, Naidi, Ars Jali, Nikita Kiosse, YAVЬ, Nasty Ash, and Celofan. The breadth of this roster suggests that the label's business has encompassed multiple styles and generations of Russian-language popular music. It has therefore operated as a portfolio label, using artist relationships and release catalogs as its principal means of building market presence. As a production company, Velvet Music's role extends beyond the ownership or release of recordings. Such a structure can include coordinating recording projects, developing artists, preparing releases, and supporting promotion and distribution. However, the available reference material does not provide a detailed chronology of individual contracts, albums, commercial results, or changes in the company's operating model. It also does not establish a complete history of ownership, corporate reorganizations, or executive succession. The label's catalog is referenced through external music resources, including Discogs, indicating that its output has been documented beyond the company's own channels. Publicly available information nevertheless remains limited regarding headquarters, legal structure, international subsidiaries, financial results, and current management. Consequently, the verified history of Velvet Music is centered on its 2004 founding, its continuing identity as a Russian record label and production company, and its association with a substantial group of Russian music artists.

• 2004

  Velvet Music is established

  [1]Velvet Musicen.wikipedia.org

  Alyona Mikhailova and Liana Meladze establish Velvet Music in February as a Russian record label and music production company.

A Russian artist-centered record label and production company with a broad contemporary music roster.

• Music catalog · 2004

  Recorded music catalog

  Velvet Music's core offering is its catalog of recorded music released or produced through the label. The catalog is associated with a broad roster of Russian performers, including pop and contemporary artists. Public references identify the catalog and artist roster but do not provide a complete, verified discography in the available material.

• Music production · 2004

  Artist production and label services

  As a production company as well as a record label, Velvet Music supports the creation and release of music connected with its artists. The available sources do not specify the precise contractual or operational scope of these services, but the company is publicly associated with artist development, recording output, and catalog management.

1. 1Velvet Musicen.wikipedia.org
2. 2Velvet Music catalog at Discogsdiscogs.com