Velvet Hammer Music and Management Group

Velvet Hammer Music and Management Group is an independent music company based in West Hollywood, California, that operates as an artist development firm, management company and record label. Founded in 1997 by David "Beno" Benveniste, the company has built its reputation on long-term, career-spanning relationships with influential rock and alternative metal artists rather than on short-term, radio-cycle-driven campaigns. Its stated philosophy is to manage all aspects of an artist's career — A&R, production, marketing, touring and overall career direction — in order to grow clients' profiles "from the inside out" and position them for sustained success. The company's management roster has included Deftones, Avenged Sevenfold, Korn, System of a Down, Incubus, AFI, Alice in Chains, Daron Malakian and Scars on Broadway, Jonathan Davis, Jerry Cantrell, Speed of Light, Corella and Blaqk Audio. In addition to artist management, Velvet Hammer has published and released records for acts including OneRepublic and Poison the Well. The firm describes itself as having created a modern standard for independent music companies, with a focus on worldwide, timeless brand relevance rather than record-cycle presence. Beyond traditional management, Velvet Hammer has been active in brand partnerships and merchandise collaborations, pairing its artists with consumer brands such as Adidas, HEAVN by Marc Jacobs, Welcome Skateboards, Few Spirits, Four Sons Brewing, Abre Ojos Tequila, Belching Beaver, Drink Sip, Heatonist, HipDot and Brooklyn Projects. These collaborations reflect the company's strategy of extending artist brands into lifestyle and consumer product categories. Velvet Hammer is headquartered in the Los Angeles area and operates worldwide. It remains a privately held, independent company. Its leadership team includes David Benveniste (Beno), Mark Wakefield, Samantha Waterman, Taryn Mazza, Joseph Lilak, Alexis Cassy, Camden Henson, Joey Sinatra, Arden Parker, Ravand, Rustin Barkley and Foxy Bronson.

Velvet Hammer Music and Management Group was founded in 1997 by David "Beno" Benveniste in the Los Angeles area. According to Danish Wikipedia, Benveniste began his career in 1998 by establishing a collaboration with the alternative metal band System of a Down to promote their music. From this base he expanded the company with the Streetwise Concepts and Culture subdivision, which was built around volunteer fans who promoted the group through word-of-mouth and tape trading. Within three years, he had built a following of more than 30,000 young people through grassroots and word-of-mouth promotion. The company grew into a full-service artist development, management and record company based in West Hollywood, California. Its management roster came to include influential, Grammy Award-winning bands such as Deftones, Avenged Sevenfold, Korn, System of a Down, Incubus, AFI, Alice in Chains, Daron Malakian and Scars on Broadway, Jonathan Davis, Jerry Cantrell, Speed of Light, Corella and Blaqk Audio. In addition to artist management, Velvet Hammer has published and released records for OneRepublic, Poison the Well and others. Velvet Hammer describes its approach as unconventional, focused on identifying and carefully mining each artist's unique culture and greatness. The company emphasizes worldwide, timeless brand relevance rather than radio and record cycle presence, and handles A&R, production, marketing, touring and overall career direction for its clients. It has also developed artist-brand collaborations, including Korn x Adidas, Deftones x HEAVN by Marc Jacobs, AFI x Welcome Skateboards, Alice in Chains x Few Spirits, Avenged Sevenfold x Four Sons Brewing, Avenged Sevenfold x Welcome Skateboards, Deftones x Abre Ojos Tequila, Deftones x Belching Beaver, Deftones x Drink Sip, Korn x Heatonist, Korn x HipDot, Korn Koffee and System of a Down x Brooklyn Projects. The company remains privately held and independent, headquartered in the Los Angeles area and operating worldwide.

• 1998

  Benveniste begins collaboration with System of a Down to promote their music.

• 1997

  Velvet Hammer Music and Management Group founded by David "Beno" Benveniste.

• Streetwise Concepts and Culture subdivision established, building a following of over 30,000 young people through grassroots promotion.

Independent, long-term artist development and management company focused on timeless worldwide brand relevance rather than short-term record cycles.

• Artist management

  Full-service management for rock and alternative metal artists.

• Record label releases

  Published and released records for OneRepublic, Poison the Well and others.

• Brand collaborations

  Artist-brand partnerships including Korn x Adidas, Deftones x HEAVN by Marc Jacobs and others.

1. 1Velvet Hammer | Music & Management Groupvelvethammer.net
2. 2Velvet Hammer | Brandsvelvethammer.net
3. 3Velvet Hammer Music and Management Groupwikidata.org
4. 4Velvet Hammer Music and Management Groupda.wikipedia.org
5. 5Velvet Hammer | Music & Management Groupvelvethammer.net