Velvet Blue Music

Velvet Blue Music is a 100% independent American record label founded in 1996 by Jeff Cloud, a musician who has played with pony express, Starflyer 59, and Joy Electric. Based in Huntington Beach, California, the label was created as a way to release artists making music that was "a bit left of center" — performers Cloud encountered who were being overlooked by the wider industry. With no parent company funding it, the label makes all of its own decisions and has built a catalog of 242 releases plus three complete film soundtracks. The label's roster has included Leem of Earth, Air Review, The Rocky Valentines, James & Evander, Richard Swift, Bethan, The Prids, Birds & Batteries, Frank Lenz, Menomena, Doug Burr, Denison Witmer, Rocky Votolato, Viva Voce, Map, Seryn, Starflyer 59, Joy Electric, Slow Salvation, Isla Invisible, Adios Cometa, Telegraph Canyon, Lassie Foundation, LN, and Kissing Cousins, among others. Its output spans indie rock, dream pop, shoegaze, and related left-of-center styles, and it has issued a Latin American shoegaze and dream pop compilation titled "Azul Terciopelo." Velvet Blue Music releases music on vinyl, compact disc, and cassette, often in limited colored-vinyl pressings. Recent and notable items promoted by the label include GVTH DVDDY's full-length, Ronnie Martin's Christmas record "Evergreen Melodie," and a limited repressing of Starflyer 59's "Lust For Gold." The label also sells artist merchandise such as shirts. Beyond its own releases, Velvet Blue Music's songs have been licensed for use by a wide range of television shows, brands, and films, including American Horror Story, 13 Reasons Why, Apple, Homeland, This American Life, Disney, American Idol, Revenge, Elementary, Pacifico Beer, Nike, DC Shoes, O'Neill, Oakley, Syfy, MTV, American Hipster, Degrassi, Levi's, and Wacom, as well as numerous independent films. The label describes its mission as championing "quality, slightly left of center music" and invites listeners to take part in what it is doing.

Velvet Blue Music was started in 1996 by Jeff Cloud, a musician who had played with pony express, Starflyer 59, and Joy Electric. Cloud founded the label as a way to release artists who were making music that was "a bit left of center" — performers he kept encountering who were being overlooked by the wider music industry. From the outset the label was 100% independent, with no parent company funding it, and all decisions made internally. Over the years the label built a catalog of 242 releases and three complete film soundtracks. Its roster grew to include a broad range of independent artists such as Leem of Earth, Air Review, The Rocky Valentines, James & Evander, Richard Swift, Bethan, The Prids, Birds & Batteries, Frank Lenz, Menomena, Doug Burr, Denison Witmer, Rocky Votolato, Viva Voce, Map, Seryn, Starflyer 59, Joy Electric, Slow Salvation, Isla Invisible, Adios Cometa, Telegraph Canyon, Lassie Foundation, LN, and Kissing Cousins. The label's output has spanned indie rock, dream pop, shoegaze, and related styles, and it has released a Latin American shoegaze and dream pop compilation titled "Azul Terciopelo." Velvet Blue Music has continued to issue music on vinyl, compact disc, and cassette, often in limited colored-vinyl pressings. Its songs have been licensed for use by a wide array of television shows, brands, and films, including American Horror Story, 13 Reasons Why, Apple, Homeland, This American Life, Disney, American Idol, Revenge, Elementary, Pacifico Beer, Nike, DC Shoes, O'Neill, Oakley, Syfy, MTV, American Hipster, Degrassi, Levi's, and Wacom, as well as numerous independent films. The label describes its mission as championing "quality, slightly left of center music" and invites listeners to take part in what it is doing.

• 1996

  Velvet Blue Music founded by Jeff Cloud as a 100% independent label.

• Label reaches 242 releases and 3 complete film soundtracks.

• Release of 'Azul Terciopelo,' a Latin American shoegaze & dream pop compilation.

• Limited repressing of Starflyer 59's 'Lust For Gold' on black & gold haze or green & gold haze vinyl.

• Ronnie Martin's Christmas record 'Evergreen Melodie' released on Nov. 14th.

100% independent label specializing in quality, slightly left-of-center music, with no parent company funding.

• GVTH DVDDY – GVDV

  Available on frozen splatter 12-inch vinyl, compact disc, and cassette.

• Ronnie Martin – 'Evergreen Melodie'

  Vinyl in red & white peppermint swirl or Christmas mix green.

• Starflyer 59 – 'Lust For Gold'

  Limited run on black & gold haze or green & gold haze vinyl.

• Azul Terciopelo

  A Latin American Shoegaze & Dream Pop Compilation.

• Leem of Earth – 'See'

• The Rocky Valentines – 'Happy Halloween'

• Lydia Withem – 'Yonder Rd.'

• Starflyer 59 – 'Interstate Shirt'

• Starflyer 59 – 'Disappointed EP'

1. 1Velvet Blue Musicvelvetbluemusic.com
2. 2About – Velvet Blue Musicvelvetbluemusic.com
3. 3Velvet Blue Musicwikidata.org