Velomotors
Velomotors is a Russian manufacturer of bicycles, motor scooters, and small all-terrain vehicles, best known for producing the Stels brand.
Last updated August 25, 2026
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Overview
Velomotors is a Russian manufacturer established in 1996 and associated primarily with the Stels brand of bicycles and motor scooters. Its production scope also includes small all-terrain vehicles (ATVs), giving the company a position across several categories of relatively accessible personal and recreational transport. The company developed its manufacturing base in Russia rather than operating solely as an importer or brand manager. Its first factory was built in 2003 in Kubinka, in the Odintsovo area of Moscow Oblast. A second plant followed in 2006 at Zhukovka in Bryansk Oblast, developed in partnership with the company Velotrans. That facility was equipped to manufacture aluminum crankcases and was intended to support expansion of ATV production. Velomotors’ business is closely connected with Stels, the consumer-facing brand under which its bicycles and motor scooters are produced. The company’s portfolio also includes ATVs, reflecting an effort to broaden beyond conventional bicycles into powered two-wheelers and utility or recreational off-road vehicles. The available reference material does not identify a separate parent corporation, a public listing, or a headquarters location, and it does not provide a current corporate website URL. In 2007, Velomotors reportedly produced 987,000 units of equipment, including Stels bicycles and scooters. Reported revenue for that year was 2.8 billion Russian rubles, compared with 2.1 billion rubles in 2006. These figures indicate a substantial production scale during the company’s early expansion, although they are historical figures and do not describe current performance. Ownership information cited for the company assigns 70% to the Nachevkin brothers—Alexandr Nachevkin with 40% and Yuri Nachevkin with 30%—while Igor Ivanov held the remaining 30%. In 2009, Velomotors entered a manufacturing arrangement with the Asian companies Buyang, Kazuma, and Dinli. The arrangement connected the Russian producer with established Asian manufacturers in the small-vehicle and powersports sector. The available sources do not specify the exact contractual structure, product allocation, duration, or present status of that relationship. Overall, Velomotors is best characterized as a Russian manufacturing company whose activities span bicycles, motor scooters, and ATVs, with Stels serving as its principal consumer brand.
History
Velomotors was founded in Russia in 1996 as a manufacturer serving the bicycle and small-vehicle market. Its product activities developed around bicycles, motor scooters, and small all-terrain vehicles. The company’s bicycles and motor scooters were produced under the Stels brand, making Stels the principal consumer-facing identity associated with Velomotors. The company expanded from manufacturing activity into a broader Russian production network during the 2000s. In 2003, Velomotors built its first factory in Kubinka, in the Odintsovo area of Moscow Oblast. This facility represented an important step in establishing domestic production capacity. In 2006, the company added a second plant at Zhukovka in Bryansk Oblast through a partnership with Velotrans. The Zhukovka plant was equipped to produce aluminum crankcases and was planned to support increased production of ATVs. Velomotors reported substantial output during this period. In 2007, it produced 987,000 units of equipment, including Stels bicycles and scooters. Reported revenue reached 2.8 billion Russian rubles, compared with 2.1 billion rubles in 2006. These historical figures indicate rapid expansion in the company’s production and commercial activity, but the available material does not provide later financial statements or a reliable current performance picture. Ownership information identifies Alexandr Nachevkin as holding 40% of the company, Yuri Nachevkin as holding 30%, and Igor Ivanov as holding the remaining 30%. The Nachevkin brothers therefore held a combined 70% stake. The reference material does not identify a corporate parent, public-market listing, or separate controlling group. In 2009, Velomotors entered a manufacturing arrangement with the Asian companies Buyang, Kazuma, and Dinli. The source describes this as a manufacturing relationship but does not provide enough detail to determine whether it involved licensing, contract production, joint development, distribution, or another structure. It also does not establish whether the arrangement remains in effect. Velomotors is therefore documented as a Russian industrial and consumer-vehicle manufacturer whose history combines domestic factory development, high-volume production of bicycles and scooters under the Stels name, and diversification into ATVs. Information available in the cited material is concentrated on the company’s founding, facilities, ownership, early production scale, and 2009 manufacturing arrangement; current management, headquarters, website, financial condition, and detailed product catalog are not established.
- 2009
Manufacturing arrangement with Buyang, Kazuma, and Dinli
[1]The company enters a manufacturing arrangement with the Asian companies Buyang, Kazuma, and Dinli.
- 2007
Production reaches 987,000 units
[1]Velomotors reports production of 987,000 units of equipment, including Stels bicycles and scooters. Reported revenue is 2.8 billion Russian rubles, compared with 2.1 billion rubles in 2006.
- 2006
Second plant is built in Zhukovka
[1]Velomotors develops a second facility in Zhukovka, Bryansk Oblast, in partnership with Velotrans. The plant is equipped to produce aluminum crankcases and support ATV expansion.
- 2003
First factory opens in Kubinka
[1]The company builds its first factory in Kubinka in the Odintsovo area of Moscow Oblast.
- 1996
Velomotors is founded
[1]Velomotors is established in Russia as a manufacturer of bicycles, motor scooters, and small all-terrain vehicles.
Products and positioning
A Russian manufacturer of bicycles, motor scooters, and small all-terrain vehicles, with the Stels brand serving as its principal consumer-facing product identity.
Bicycles
Stels bicycles
Stels bicycles are the principal bicycle line associated with Velomotors. The reference material identifies Stels as the brand under which Velomotors produces bicycles, but does not provide a detailed breakdown of models, specifications, markets, or current availability.
Motor scooters
Stels motor scooters
Stels motor scooters form the company’s powered two-wheel vehicle offering. They are identified in the source as products manufactured by Velomotors under the Stels brand. Detailed model histories, technical specifications, and current production status are not established by the available material.
All-terrain vehicles
Small all-terrain vehicles
Velomotors manufactures small all-terrain vehicles and developed factory capacity intended to expand ATV production. The Zhukovka plant was equipped to produce aluminum crankcases for this area of the business. Specific ATV models and current product status are not identified in the source.
Brand decisions
2009
Manufacturing partnership with Asian producersStrategyBackground
Velomotors was operating across bicycles, motor scooters, and small ATVs and had developed Russian factory capacity. The available source records a manufacturing arrangement with Buyang, Kazuma, and Dinli.
Action taken
The company entered a manufacturing arrangement with the three Asian companies.
Aftermath
The cited material does not explain the arrangement’s precise structure, product scope, duration, or later results.
Sources1 sources
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