Velocity Lab

Velocity Lab is a private startup accelerator and investment firm based in Latvia. It was founded by two entrepreneurs, Arturs Kruze and Kristaps Rjabovs, who built their careers in digital commerce before turning to early-stage investing. The firm describes itself as more than an investment vehicle: it offers capital, hands-on operational work such as website development and design, and strategic guidance to help startups find product-market fit, scale efficiently, and build durable growth foundations. Velocity Lab's approach grew out of its founders' own operating experience. Kruze and Rjabovs co-founded Magebit, an e-commerce agency that grew to employ more than 100 professionals serving businesses worldwide. They also launched ventures such as Star Registration and Eloking, which gave them direct experience in building and scaling new companies. That track record led them to create Velocity Lab as a way to share their knowledge, network, and resources with other founders. The firm positions itself as a partner rather than a passive financier. Its stated mission is to invest in innovative, forward-thinking startups that align with its values and where it can leverage its knowledge and experience, prioritizing visionary leaders and seeking synergy with other investments or companies it owns. It emphasizes collaboration, transparency, and ethical business practices, and says it works closely with portfolio companies to understand their unique needs and goals. Velocity Lab operates primarily in the Baltics and broader Europe. Its services combine funding, professional work such as website development and design, and tailored advice drawn from the founders' own successes and failures. It also highlights expertise in automation, artificial intelligence, and other emerging technologies as tools to help portfolio companies stay competitive. Among its publicly announced investments is L'aromes, a European perfume company offering affordable, cruelty-free, vegan, and eco-conscious alternatives to traditional luxury fragrances. Velocity Lab framed that investment as part of its broader commitment to supporting startups that pursue both commercial success and positive impact. The firm continues to present itself as an entrepreneur-led accelerator focused on giving early-stage companies the capital and practical support they need to grow.

Velocity Lab was founded by Arturs Kruze and Kristaps Rjabovs, two entrepreneurs with a background in digital commerce. Their journey began with Magebit, an e-commerce agency they co-founded that grew to employ over 100 professionals supporting businesses worldwide. Building on that experience, they created successful startups such as Star Registration and Eloking, which further developed their expertise in growing new companies. Through these ventures, Kruze and Rjabovs recognized the potential of sharing their expertise and resources with other founders. They established Velocity Lab as a private startup accelerator and investment firm based in Latvia, with a mission to help startups secure funding and provide hands-on support to accelerate growth. The firm was created to invest in innovative and forward-thinking startups that align with its values and where it can leverage its knowledge and experience. Velocity Lab has since positioned itself as an entrepreneur-led partner for early-stage companies, particularly in the Baltics and Europe. It offers a combination of financial investment, professional services such as website development and design, and strategic guidance focused on product-market fit, efficient scaling, and robust growth strategies. The firm also emphasizes expertise in automation, artificial intelligence, and other emerging technologies. Among its publicly announced investments is L'aromes, a European perfume company offering affordable, cruelty-free, vegan, and eco-conscious alternatives to traditional luxury fragrances. Velocity Lab described this investment as part of its commitment to supporting startups that pursue both commercial success and positive impact. The firm continues to operate as a private accelerator and investment firm, working closely with portfolio companies to help them achieve their goals.

• Magebit, an e-commerce agency co-founded by Arturs Kruze and Kristaps Rjabovs, grows to employ over 100 professionals.

• Founders launch startups Star Registration and Eloking, gaining further experience in building new companies.

• Velocity Lab is founded as a private startup accelerator and investment firm in Latvia.

• Velocity Lab announces investment in L'aromes, a European perfume company.

Entrepreneur-led accelerator and investment firm offering capital plus hands-on operational and strategic support to startups in the Baltics and Europe.

• Startup funding

  Financial resources to support the growth and development of portfolio companies.

• Hands-on operational support

  Professional services including website development, design, and other technical work.

• Strategic guidance

  Tailored advice on product-market fit, efficient scaling, and growth strategies.

1. 1Home | Velocity Labvelocitylab.eu
2. 2About | Velocity Labvelocitylab.eu
3. 3The Story and Vision of Velocity Lab | Velocity Labvelocitylab.eu
4. 4Latest Investment: L'aromes - Redefining Luxury Perfume | Velocity Labvelocitylab.eu
5. 5Velocity Labwikidata.org