VegitaBeta

VegitaBeta is documented as a Japanese soft drink marketed by The Coca-Cola Company. The available reference material states that the beverage was originally launched in Japan in 1992. Its product concept centers on beta-carotene, which is added to the drink and associated with its characteristic yellowish-orange color. The name itself reflects this ingredient or nutritional positioning. The beverage is non-carbonated, distinguishing it from the carbonated colas and fruit sodas that make up much of the Coca-Cola system's better-known portfolio. The drink is described as having apricot and passion-fruit flavors. Sugar and water are identified as its primary ingredients. Beyond these basic details, the available sources do not provide a complete formulation, package history, manufacturing location, launch campaign, sales figures, or information about the Japanese bottler or operating subsidiary involved in its commercialization. There is also no supported record here of a founder, separate corporate owner, independent headquarters, or publicly traded entity associated specifically with the brand. VegitaBeta later appeared in Club Cool at Epcot as one of eight international soda flavors available for tasting. Club Cool presented regionally distinctive Coca-Cola beverages to visitors, giving VegitaBeta visibility beyond its Japanese market. The reference describes its availability there as occurring before Club Cool's closure, but does not specify the dates of its inclusion or the duration of the offering. The attraction placement should therefore be treated as an international sampling and brand-exposure activity, not evidence of a full overseas retail launch. The supplied material does not establish whether VegitaBeta remains commercially available, has been reformulated, or has been discontinued. No scandals, lawsuits, recalls, mergers, leadership changes, pricing actions, or major product-generation decisions are documented in the references. Its historical significance lies primarily in its unusual non-carbonated format, fruit flavor profile, beta-carotene association, and role as an example of a locally distinctive Coca-Cola beverage presented to an international audience.

1. 1992Reported Japanese launch

   Reference material states that VegitaBeta was originally launched in Japan in 1992 as a non-carbonated beverage with apricot and passion-fruit flavors and added beta-carotene.

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2. Club Cool international tasting placement

   VegitaBeta was included among eight international soda flavors offered for tasting at Club Cool in Epcot before the attraction closed.

   Source

A Japan-focused, non-carbonated fruit-flavored soft drink differentiated by added beta-carotene and its yellowish-orange appearance.

• VegitaBetaNon-carbonated soft drink1992

  The brand's core beverage is a Japanese non-carbonated soft drink with apricot and passion-fruit flavors. Added beta-carotene is central to its name and product identity and is associated with the drink's yellowish-orange color. The available description identifies sugar and water as its primary ingredients. No additional variants, package sizes, detailed nutritional profile, or current distribution information are established by the supplied sources.

1. VegitaBeta