Veer Mall

Veer Mall is a large shopping and entertainment centre (Russian: торгово-развлекательный центр, TRC) located at the intersection of Shefskaya Street and Kosmonavtov Avenue in the Ordzhonikidzevsky district of northern Yekaterinburg, Russia. It opened on 1 June 2021 and, with a total retail area of 167,000 square metres, became the second-largest shopping centre in the city after Greenwich. It was the largest of 35 shopping centres opened in Russia in 2021. The project was developed by the company Alkuta, which studied contemporary shopping centres in Seoul, Copenhagen and Malmö to shape the concept. The original idea of a wooden facade was rejected on fire-safety grounds, and the designers opted for aluminium structures painted to resemble wood. The building features a glazed, curved roof and a wavy, fan-shaped facade — the source of the name "Veer" (from the Russian "веер", meaning fan). The roof design lets sunlight in and does not retain precipitation, staying clean even in winter. The complex is designed for 150 shops and 20 restaurants and cafes across two retail levels. A SPAR grocery hypermarket occupies the largest single unit, 5,200 square metres on the first floor. Veer Mall positions itself as a "city within a city" with its own shopping streets where visitors can shop, be entertained, relax, hold business meetings or dine with friends. Services include ATMs, mother-and-child rooms, cloakrooms, a car wash, laundry, parking, a coworking space and the VEER Hall event venue. Parking is a major feature: 2,338 spaces across open and covered ground-level parking, with three hours free during the day and free parking on weekends and public holidays. The mall sits close to the Yekaterinburg Ring Road (EKAD) and the Kosmonavtov Avenue metro station, and draws on a catchment that includes the Ordzhonikidzevsky district (population about 300,000) and the satellite towns of Verkhnyaya Pyshma (80,000), Sredneuralsk (23,000) and Berezovsky (60,000). The main owner is the Ural Mining and Metallurgical Company (UMMC), which estimated total investment in Veer Mall, the tram line to Verkhnyaya Pyshma and the nearby Izumrudny Bor residential complex at 46 billion rubles. Veer Mall remains an active, UMMC-owned retail destination in northern Yekaterinburg.

Veer Mall was developed by the company Alkuta, which studied modern shopping centres in Seoul, Copenhagen and Malmö to develop the concept. The initial idea of a wooden facade was rejected due to fire-safety requirements, and the designers settled on aluminium structures painted to resemble wood. The main owner is the Ural Mining and Metallurgical Company (UMMC), which estimated the combined investment in the Veer Mall shopping centre, the tram line to Verkhnyaya Pyshma and the nearby Izumrudny Bor residential complex at 46 billion rubles. The complex opened on 1 June 2021 and became the second-largest shopping centre in Yekaterinburg after Greenwich. A SPAR grocery hypermarket took the largest unit, 5,200 square metres on the first floor. Veer Mall was the largest of 35 shopping centres opened in Russia in 2021. The building has a glazed, curved roof and a wavy, fan-shaped facade. The roof design allows sunlight to penetrate and does not retain precipitation, remaining clean even in winter. The total retail area is 167,000 square metres. The complex is designed for 150 shops and 20 restaurants and cafes. It has two parking zones: a small open parking area near the building on the Kosmonavtov Avenue side, and a covered parking area under the complex at ground level. Total parking capacity is 2,300 spaces (the official website states 2,338 spaces). Veer Mall is located in the northern part of Yekaterinburg at the intersection of Shefskaya Street and Kosmonavtov Avenue, in the Ordzhonikidzevsky municipal district (population 300,000). It is the only part of the city without modern super-regional shopping centres. The catchment also includes the nearby satellite towns of Verkhnyaya Pyshma (80,000), Sredneuralsk (23,000) and Berezovsky (60,000). Advantages cited by the mall include proximity to the Yekaterinburg Ring Road (EKAD), high car accessibility, a developing district with the new Izumrudny Bor residential micro-district (total development area 125 hectares), and public transport access via the Kosmonavtov Avenue metro station and a tram stop behind the mall.

• 2021

  Veer Mall opened on 1 June 2021 in Yekaterinburg.

• 2021

  Became the second-largest shopping centre in Yekaterinburg after Greenwich.

• 2021

  Was the largest of 35 shopping centres opened in Russia in 2021.

Super-regional shopping and entertainment centre positioned as a "city within a city" with its own shopping streets, targeting northern Yekaterinburg and satellite towns.

• SPAR grocery hypermarket

  Largest unit in the complex, 5,200 m² on the first floor.

• VEER Hall

  Event venue listed among the mall's services.

• Coworking space

  Coworking area available at the mall.

• Parking

  2,338 spaces across open and covered ground-level parking.

1. 1VEER Mall – Торгово-развлекательный центрveermall.ru
2. 2О насveermall.ru
3. 3Сервисыveermall.ru
4. 4Паркингveermall.ru
5. 5Veer Mall – Wikidatawikidata.org
6. 6Veer Mall – Wikipedia (Russian)ru.wikipedia.org