Ve Plus TV

Ve Plus TV is a Spanish-language pay-television channel associated with Cisneros Media and the wider Cisneros Group of Companies. It developed from a sequence of international and regional Venevisión-branded services, including Venevisión Continental and Novelísima, and functions as an entertainment channel rather than a general-news or politically oriented broadcaster. Its programming is centered on telenovelas, serialized drama, talk shows, contests, variety formats and other Latin entertainment, with much of the catalogue connected to Venevisión and Cisneros-owned or distributed content. The channel’s immediate predecessor, Venevisión Continental, launched on August 28, 2000, as the international cable signal of Venezuela’s Venevisión network. That service carried entertainment programs, news, talk shows and soap operas for Spanish-speaking viewers in Venezuela and other international markets, including Latin America, Asia and Europe. Its original distribution included satellite carriage, although the service was discontinued in July 2008. The Cisneros Group had already begun testing a successor concept in Venezuela in December 2007 under the name Venevisión Novelísima Plus. The pilot emphasized fiction and general entertainment and reportedly attracted a substantial audience. In June 2008, the international service was relaunched as Novelísima. The revised channel narrowed its editorial emphasis toward telenovelas, Latin entertainment, talk shows and contests, while excluding opinion programming, politics and news. On July 18, 2012, the Novelísima and Venevisión Plus Dominicana signals were combined to form Ve Plus TV. This merger created a broader subscription channel intended to consolidate Cisneros’s Spanish-language entertainment offering across several territories. In 2017, the service adopted the shorter VePlus branding. Ve Plus TV operates through distinct regional feeds. The principal international feed serves Latin America, Spain and the Philippines while excluding Venezuela; a separate Venezuelan feed is tailored to the domestic market; and another feed is distributed in the United States. This structure allows the channel to adjust schedules, rights and commercial distribution to different Spanish-speaking audiences while retaining a common entertainment identity. The channel’s catalogue has included Venevisión productions and other Spanish-language series, especially telenovelas and studio-based formats. Representative programs associated with the service include La Guerra de los Sexos, Súper Sábado Sensacional, ¡Qué Locura!, Casos de Familia, ¿Quién Tiene la Razón? and Mujeres Con Historias y Hombres También. The wider programming record also includes selected English-language scripted series and children’s animation, indicating that the channel has occasionally supplemented its core Latin entertainment offer with acquired international content. Ve Plus TV sits within Cisneros Media’s broader entertainment portfolio, which also includes Venevisión, content distribution, production, film and pay-television activities. The channel therefore serves both as a consumer-facing television brand and as an outlet for programming connected to the group’s production and licensing businesses. Publicly available reference material does not establish a separate corporate entity, founder, headquarters or listed status for Ve Plus TV itself. Its identity is best understood as a Cisneros-controlled international television service whose brand has evolved through successive Venevisión-related channel names.

Ve Plus TV emerged from Cisneros’s effort to distribute Venevisión-related programming internationally through dedicated pay-television signals. Its principal predecessor, Venevisión Continental, launched on August 28, 2000. The channel served as an international signal of Venezuela’s Venevisión network and offered a broad mix of entertainment programs, news, talk shows and telenovelas to Spanish-speaking viewers in Venezuela, Latin America, Asia and Europe. It was carried through international pay-TV distribution, including DirecTV for a period, but ceased broadcasting in July 2008. Before the predecessor service ended, the Cisneros Group tested a new concept in Venezuela in December 2007 under the name Venevisión Novelísima Plus. The pilot concentrated on popular fiction and entertainment and was developed in response to audience interest in telenovelas and related programming. In June 2008, Venevisión Continental was relaunched under the Novelísima name. This version made the editorial proposition more focused: it emphasized soap operas, Latin entertainment, talk shows and contests, and intentionally left out opinion, political and news programming. A further consolidation occurred on July 18, 2012, when the Novelísima and Venevisión Plus Dominicana signals were merged. The resulting service was named Ve Plus TV. The merger brought related regional operations under a single international entertainment identity and gave Cisneros a channel platform capable of serving multiple Spanish-speaking markets. The service subsequently operated separate feeds for the wider international market, Venezuela and the United States. The international feed was described as serving Latin America, Spain and the Philippines while excluding Venezuela, while other feeds were adapted to domestic Venezuelan and U.S. distribution. The channel’s programming model combines library content from Venevisión and the broader Cisneros entertainment operation with original or locally produced material from Venezuela and Miami. Its central genres are telenovelas, talk shows, variety programs, contests and other forms of light entertainment. Programs associated with the channel or its lineage include La Guerra de los Sexos, Súper Sábado Sensacional, ¡Qué Locura!, Casos de Familia, ¿Quién Tiene la Razón? and Mujeres Con Historias y Hombres También. The schedule has also included acquired English-language drama and comedy series and children’s animated programs, although these additions remain secondary to the channel’s Spanish-language Latin entertainment identity. In 2017, the brand was streamlined to VePlus. The rebrand did not represent a change into a different type of media business; it continued the channel’s role as a Cisneros-controlled subscription television service. Ve Plus TV is part of the entertainment activities grouped under Cisneros Media, alongside Venevisión, programming distribution, production and other pay-TV initiatives. Available public references do not identify an independent corporate owner, founder or separately listed company for the channel. Its history is consequently best viewed as a succession of channel launches, relaunches, signal mergers and brand revisions within the Cisneros media portfolio.

• 2017

  The service is rebranded VePlus

  [1]Cisneros Mediaen.wikipedia.org

  The Ve Plus TV name is shortened to VePlus for the channel brand.

• 2012

  Ve Plus TV is created through signal consolidation

  [1]Cisneros Mediaen.wikipedia.org

  Novelísima and Venevisión Plus Dominicana are merged on July 18 to form Ve Plus TV.

• 2008

  Venevisión Continental is relaunched as Novelísima

  [1]Cisneros Mediaen.wikipedia.org

  The channel returns with a more focused entertainment proposition centered on telenovelas, talk shows, contests and Latin programming.

• 2007

  Venevisión Novelísima Plus pilot begins

  [1]Cisneros Mediaen.wikipedia.org

  Cisneros tests a Venezuela-focused entertainment channel concept built around popular fiction and Latin programming.

• 2000

  Venevisión Continental launches

  [1]Cisneros Mediaen.wikipedia.org

  The predecessor international cable channel begins broadcasting Venevisión-related entertainment and other Spanish-language programming.

An international Spanish-language entertainment channel focused on telenovelas, talk shows, variety programming and Latin popular culture for Hispanic and Latino audiences.

• Subscription television channel · 2012

  Ve Plus TV international feed

  The international service distributes Spanish-language entertainment across Latin America, Spain and the Philippines, excluding Venezuela. Its schedule is built around telenovelas, talk shows, variety programming, contests and other Latin-oriented content, with programming rights and schedules adapted for cross-border pay-TV distribution.

• Subscription television channel · 2012

  Ve Plus TV Venezuela feed

  A dedicated Venezuelan signal provides locally relevant access to the Ve Plus entertainment proposition. It draws on the Venevisión and Cisneros programming ecosystem and is differentiated from the international feed by its market-specific distribution and scheduling.

• Subscription television channel · 2012

  Ve Plus TV United States feed

  The United States feed targets Hispanic and Latino viewers with Spanish-language entertainment. It supports Cisneros Media’s wider strategy of reaching the U.S. Hispanic market through telenovelas, talk shows, variety formats and selected acquired programming.

• 2017

  Shorten the channel brand to VePlusOther

  Background

  The established Ve Plus TV service underwent a brand simplification within the Cisneros Media portfolio.

  Action taken

  The public-facing name was changed to VePlus.

  Aftermath

  The channel continued its Spanish-language subscription television operations under the shortened identity.

  Source

• 2012

  Merge Novelísima and Venevisión Plus Dominicana signalsM&A

  Background

  Cisneros sought to consolidate related Spanish-language pay-TV signals and create a unified international entertainment channel.

  Action taken

  The two signals were combined on July 18, 2012, under the Ve Plus TV name.

  Aftermath

  The merged service operated through regional feeds for international markets, Venezuela and the United States.

  Source

• 2008

  Refocus the successor channel around entertainmentStrategy

  Background

  The Venevisión Continental service was replaced by Novelísima after a pilot indicated demand for a more concentrated fiction and entertainment proposition.

  Action taken

  The relaunched channel emphasized telenovelas, talk shows, contests and Latin entertainment while excluding political, opinion and news programming.

  Aftermath

  The format established the programming direction that later carried into Ve Plus TV.

  Source

1. 1Cisneros Mediaen.wikipedia.org
2. 2Ve Plus TV official websiteveplustv.com