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VARIVAS

Japanese manufacturer of fishing tackle, known for the VARIVAS brand of fishing lines.

Last updated September 10, 2026

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Overview

VARIVAS is the brand of Kabushiki Kaisha VARIVAS, a Japanese company established on December 13, 1980 (Showa 55) with its head office in Iruma, Saitama. Its business is the manufacture and sale of fishing tackle, centered on fishing lines, and it also has an overseas office in Vietnam. The company states that its products are used by anglers in more than 70 countries, and that the VARIVAS brand was born in 1980 as Japan's first I.G.F.A.-standard line.

History

According to the company's brand history, the VARIVAS brand was born in 1980 as Japan's first I.G.F.A.-standard line, and its appearance opened a new era for game fishing in Japan. The company itself was established on December 13, 1980 (Showa 55). Its business is the manufacture and sale of fishing tackle, and it operates an overseas office in Vietnam. The company states that its products are used by anglers in more than 70 countries.

Products and positioning

Manufacturer of fishing tackle centered on fishing lines, emphasizing quality under the VARIVAS brand.

  • アバニ イカメタルマックスパワーPE X5 マーキング

    PE line for eging and ikametal, scheduled for release on April 1, 2026.

  • マックスパワーPE X9 レンジマスター 船

    PE line for boat and trolling, scheduled for release on March 31, 2026.

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