Variety Coffee
A New York City coffee roaster and cafe chain known for fresh, seasonally rotating coffees.
Last updated September 1, 2026
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Overview
Variety Coffee is a coffee roaster and cafe chain based in New York City. It opened its first location on Graham Avenue in Williamsburg in 2008 and has since expanded to nine locations across NYC. The company roasts coffee daily in Brooklyn and focuses on freshness, with a menu that changes according to growing seasons.
History
Variety Coffee opened its first location on Graham Avenue in Williamsburg in 2008. In 2009, it opened a second location in Greenpoint. In 2014, it began roasting its own coffee in the back of its third cafe in Bushwick. Between 2016 and 2018, it expanded to Chelsea and the Upper East Side. In 2019, roasting operations moved to a standalone roastery in East Williamsburg. As of the source, it continues to open cafes in NYC.
Products and positioning
Coffee
Freshly roasted coffee with a menu that changes seasonally.
Coffee subscription
Delicious, fresh coffee delivered when you need it.
Gift cards
Physical gift cards redeemable at any of the cafes.
Sources3 sources
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