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VapeStore

Retailer / private label

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VapeStore is a UK-based online vape shop and high-street chain offering e-cigarettes, e-liquids, vape kits, coils and accessories, including its own Double Drip and Vapouriz Premium brands.

Last updated September 27, 2026

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Overview

VapeStore is a United Kingdom-based retailer of vaping products, operating both an e-commerce website and a chain of high-street stores. Launched in 2015, it has grown into one of the UK's most popular online vape shops, offering a comprehensive range of devices, e-liquids, coils and accessories. The company is part of the Vapouriz Group, which also owns the Vapouriz brand and the Double Drip e-liquid line. VapeStore's product catalogue spans prefilled pod kits, refillable pod systems, pen-style and sub-ohm vape kits, replacement coils, tanks, and a vast selection of e-liquids. It stocks third-party brands such as Smok, Innokin, Aspire, VooPoo, Vaporesso, Elf Bar, Vampire Vape, Doozy Vape Co, IVG, Riot Squad, Just Juice and Zeus Juice, alongside its own-brand e-liquids, Double Drip and Vapouriz Premium. The retailer emphasises competitive pricing, multi-buy promotions and free UK next-day delivery on orders over £20. As a trusted vape supplier, VapeStore caters to both beginners and experienced vapers, providing educational content such as coil finders and guides on MTL, DTL and RDTL vaping styles. Its physical stores complement the online operation, making it a significant omnichannel player in the UK vaping market. The company is privately held under the Vapouriz Group umbrella.

History

VapeStore was established in 2015 as an online retailer of e-cigarettes and vaping products in the United Kingdom. From its inception, the company positioned itself as a comprehensive source for vaping hardware and e-liquids, aiming to serve both newcomers and experienced vapers. It quickly expanded its catalogue to include products from leading third-party brands such as Smok, Innokin, Aspire, VooPoo and Vaporesso, as well as e-liquids from Vampire Vape, Doozy Vape Co, IVG, Riot Squad, Just Juice and Zeus Juice. A key aspect of VapeStore's growth has been its own-brand offerings. Under the Vapouriz Group umbrella, the company developed and promoted Double Drip and Vapouriz Premium e-liquid lines, which have become phenomenally successful and are stocked alongside third-party products. This vertical integration allows VapeStore to offer competitive pricing and exclusive deals. By the early 2020s, VapeStore had also established a presence as a high-street chain, with physical stores complementing its online operation. The company emphasises customer service, sourcing directly from manufacturers, and providing educational resources such as coil finders and guides on vaping styles (MTL, DTL, RDTL). It offers multi-buy promotions, free UK next-day delivery on orders over £20, and a loyalty scheme. VapeStore has adapted to regulatory changes, including the UK's TPD compliance for e-liquids, and has expanded its range to include newer product categories like prefilled pod kits and oral nicotine products. As of the mid-2020s, it remains a prominent privately held player in the UK vaping retail sector.

  • 2020

    VapeStore operates as a high-street chain alongside its online shop.

  • 2015

    VapeStore founded as an online vape retailer in the UK.

Products and positioning

Trusted online vape shop offering a wide range of products at competitive prices with multi-buy deals and free UK delivery over £20.

  • Double Drip e-liquids

    Own-brand e-liquid line known for bold flavours.

  • Vapouriz Premium e-liquids

    Own-brand premium e-liquids in various strengths.

  • Elf Bar Plus 12 Pod Kit

    Prefilled pod kit available in multi-buy deals.

  • VooPoo PnP X Replacement Coils

    Replacement coils compatible with various VooPoo kits.

Sources5 sources

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