Valouro

Valouro, also known as Grupo Valouro or Valouro Group, is a Portuguese agribusiness group headquartered in Torres Vedras Municipality. It is one of the largest economic groups in Portugal's agricultural sector and is particularly prominent in poultry production and poultry meat processing. The group operates through several companies and commercial brands, including Rações Valouro, Avibom, Kilom, and Pinto Valouro. The business traces its roots to the Santos family's activity in the Portuguese poultry market in 1875. Although the enterprise began as a family business, its major modern expansion took place in the 1960s. In 1966, the family built a poultry slaughterhouse, described as the second private facility of its kind in Portugal. That facility became known as Building Avibom and developed into a central production asset for Valouro, SGPS, SA. The investment marked a shift from traditional poultry trading and production toward an integrated industrial model encompassing slaughtering, processing, feed production, and distribution. Valouro broadened its capabilities in 1978 by installing a feed mill in Marteleira, in the municipality of Lourinhã. Feed manufacturing complemented the group's poultry operations by giving it greater control over an important input in poultry production. Ten years later, it added another feed facility in Ramalhal, within the municipality of Torres Vedras. The group subsequently expanded its feed-manufacturing footprint beyond Portugal with a plant near Badajoz, Spain. The group's industrial structure includes several poultry slaughterhouses and related operations. Its poultry meat is sold under different trade names to Portuguese consumers and to international markets. Its portfolio therefore spans both business-to-business agricultural inputs, particularly animal feed, and consumer-facing poultry products. The Valouro name functions as the group identity, while individual brands serve particular product categories and market segments. Valouro has also pursued cross-border commercial activity. In 2013, it reached an agreement with Russian producers under which it was to export hatching eggs to Russia at an annual value reported as €3 million. The arrangement illustrated the group's participation in international poultry genetics and production supply chains, rather than limiting its activity to finished meat products. In 2022, Valouro purchased four disused poultry farms in Vila Franca de Xira for €2.5 million. The acquisition represented an expansion of the group's agricultural asset base and poultry-production capacity. In 2025, the company marked 150 years of activity, highlighting the continuity of the Santos family's involvement in the sector since the nineteenth century. Valouro's competitive position is based on vertical integration, industrial scale, poultry-sector specialization, feed manufacturing, multiple processing facilities, and a portfolio of established brands. The available reference material does not identify a public listing, current executive roster, standalone consumer website, or detailed financial statements. Accordingly, the group is best described as an active privately held Portuguese agribusiness organization rather than a publicly traded consumer brand.

Valouro's history is rooted in the Santos family's work in Portugal's poultry market from 1875. The early business formed the foundation for what later became one of the country's largest agribusiness groups. The decisive phase of modernization began in 1966, when the family built a poultry slaughterhouse. It was the second private facility installed in Portugal and later became known as Building Avibom. This plant provided the industrial core around which Valouro, SGPS, SA, and the wider Valouro Group developed. The group expanded beyond slaughtering and poultry processing by investing in animal-feed production. In 1978, it installed a feed mill in Marteleira, in the municipality of Lourinhã. The facility complemented the poultry business and helped establish a more integrated production model. In 1988, a second feed unit was added in Ramalhal, in Torres Vedras Municipality. Valouro later extended its feed-manufacturing presence into Spain with another plant near Badajoz. This vertical integration enabled Valouro to participate in multiple stages of the poultry value chain. Its activities came to include feed production, poultry farming, slaughtering, processing, and the marketing of poultry meat under several trade names. The group developed a portfolio that included Rações Valouro, Avibom, Kilom, and Pinto Valouro. Its products served Portuguese consumers while also reaching international markets. Valouro's international role was illustrated in 2013, when it signed a deal with Russian producers to export hatching eggs. The arrangement was reported at an annual value of €3 million and broadened the group's participation in cross-border poultry production beyond the sale of finished meat. The company continued to expand its physical agricultural base in Portugal. In 2022, it acquired four disused poultry farms in Vila Franca de Xira for €2.5 million. The purchase added poultry-farming assets to a group that already operated several slaughterhouses and feed facilities. It also demonstrated the continuing importance of capacity and asset control in Valouro's strategy. By 2025, Valouro was celebrating 150 years of activity. Across that period, the organization evolved from a family poultry-market business into a diversified and integrated agribusiness group. Its current identity is associated with Portuguese poultry production, poultry processing, animal feed, and a collection of brands operating across domestic and international markets. Public reference material provides limited information about its current management structure, detailed financial performance, and corporate website, so those aspects cannot be described reliably here.

• 2025

  150th anniversary

  [1]Valouroen.wikipedia.org

  Valouro celebrated 150 years of activity in the poultry and agribusiness sector.

• 2022

  Acquisition of four poultry farms

  [1]Valouroen.wikipedia.org

  Valouro purchased four disused poultry farms in Vila Franca de Xira for €2.5 million.

• 2013

  Russian hatching-egg export agreement

  [1]Valouroen.wikipedia.org

  Valouro signed an agreement to export hatching eggs to Russian producers, with an annual value reported at €3 million.

• 1988

  Second Portuguese feed facility

  [1]Valouroen.wikipedia.org

  The group added another feed plant in Ramalhal, in Torres Vedras Municipality.

• 1978

  First Valouro feed mill

  [1]Valouroen.wikipedia.org

  Valouro installed a feed mill in Marteleira, Lourinhã, complementing its poultry operations with in-house animal-feed production.

• 1966

  Construction of a private poultry slaughterhouse

  [1]Valouroen.wikipedia.org

  The family built a poultry slaughterhouse, described as the second private facility installed in Portugal. The site later became known as Building Avibom and served as a core Valouro asset.

• 1875

  Santos family begins poultry-market activity

  [1]Valouroen.wikipedia.org

  The Santos family began working in the Portuguese poultry market, establishing the historical foundation of the Valouro group.

An integrated Portuguese poultry and animal-feed group combining agricultural production, feed manufacturing, slaughtering, processing, and domestic and international distribution.

• Animal feed

  Rações Valouro

  Rações Valouro is the group's animal-feed brand. It reflects Valouro's integrated position in poultry production, supplying feed as part of a business that also includes poultry farming, slaughtering, and processing. The available reference material identifies it as one of the group's leading brands but does not provide a detailed product catalogue.

• Poultry meat and poultry products

  Avibom

  Avibom is one of Valouro's principal poultry brands. The name is also associated with Building Avibom, the slaughterhouse that became the industrial core of the modern group after its construction in 1966. The brand is used within Valouro's poultry portfolio for products serving Portuguese and international markets.

• Poultry meat and poultry products

  Kilom

  Kilom is a Valouro poultry brand included among the group's leading commercial names. It forms part of the portfolio through which Valouro markets poultry meat and related products under distinct trade identities.

• Poultry meat and poultry products

  Pinto Valouro

  Pinto Valouro is a poultry brand within the Valouro Group portfolio. It is one of the trade names used for poultry products produced and marketed by the group's integrated operations.

• 2022

  Purchase of four disused poultry farmsM&A

  Background

  Valouro continued to expand its poultry-related asset base in Portugal.

  Action taken

  The group acquired four disused poultry farms in Vila Franca de Xira.

  Aftermath

  The acquisition increased Valouro's holdings of poultry-farming assets. The available reference material does not specify subsequent operating results or redevelopment plans.

  Purchase price. €2.5 million (2022)

  Source

• 2013

  Expansion into hatching-egg exports to RussiaStrategy

  Background

  Valouro operated across multiple stages of the poultry value chain and sought international commercial opportunities.

  Action taken

  The group signed an agreement with Russian producers to export hatching eggs at a reported annual value of €3 million.

  Aftermath

  The agreement demonstrated Valouro's participation in international poultry-production supply chains. No further outcome is specified in the available reference material.

  Reported annual export value. €3 million (2013 agreement)

  Source

• 2025

  Valouro marks 150 years of activity[1]Valouroen.wikipedia.org

  Other

  Valouro celebrated 150 years of activity in the Portuguese poultry and agribusiness sector.

• 2022

  Valouro purchases four disused poultry farms in Vila Franca de Xira[1]Valouroen.wikipedia.org

  M&A

  The group purchased four disused poultry farms in Vila Franca de Xira for a reported €2.5 million.

• 2013

  Valouro agrees to export hatching eggs to Russia[1]Valouroen.wikipedia.org

  Other

  Valouro signed an agreement with Russian producers to export hatching eggs to Russia at a reported annual value of €3 million.

1. 1Valouroen.wikipedia.org