Valley Cinema

Valley Cinema is a movie theater located in Wasilla, Alaska, in the United States. It operates as part of Coming Attractions Theatres, Inc., a regional cinema chain founded in 1985 in Ashland, Oregon, by John C. Schweiger. Coming Attractions builds and acquires theaters in small to medium-sized markets across the Pacific Northwest — Washington, Oregon, Northern California, and Alaska — and Valley Cinema represents the company's presence in the Matanuska-Susitna Valley area of Alaska. The theater follows the Coming Attractions operating model: modern, state-of-the-art complexes that bring big-city amenities to smaller markets. According to the company, its theaters feature digital projection, digital sound, 3D equipment, wall-to-wall screens, stadium seating, plush seats with arm rests, and computerized box offices that allow advance ticketing. The company emphasizes cleanliness, courteous concession staff, and trained attendants who monitor auditoriums, positioning itself around 100% customer satisfaction and entertainment value. As a first-run commercial cinema, Valley Cinema's offering is the standard exhibition slate: current Hollywood and independent releases across genres such as action, comedy, horror, animation, biography, and crime, along with limited-event and special-pricing programming. The parent company's website promotes coming attractions with trailers and full synopses, reflecting the typical programming mix of a regional exhibitor. Valley Cinema is not a standalone brand with its own corporate identity; it is a venue brand within the Coming Attractions Theatres portfolio. Its identity is therefore tied to the parent chain's history, ownership, and operating standards rather than to a separate founding story. The theater serves the Wasilla community and surrounding region as a local entertainment destination.

Valley Cinema's history is inseparable from that of its parent company, Coming Attractions Theatres, Inc. Coming Attractions was founded in 1985 in Ashland, Oregon, a town known for the Oregon Shakespeare Festival. Its founder, John C. Schweiger, had previously been a senior executive with major corporations before settling in Ashland, where he developed an interest in the local movie theater — a venue whose history dated back to its opening in 1937. After renovating and operating Ashland's Varsity Theatre, Schweiger's enthusiasm for film exhibition and for helping young adults pay for college fueled the company's expansion. Coming Attractions acquired or built additional theaters in small to medium-sized markets up and down the Pacific Northwest, covering Washington, Oregon, Northern California, and Alaska. Valley Cinema, located in Wasilla, Alaska, is one of the chain's Alaskan venues and serves the Matanuska-Susitna Valley north of Anchorage. The company's operating philosophy has been consistent: surpass patron expectations by providing modern, state-of-the-art theater complexes with the amenities of larger facilities in more cosmopolitan cities. Coming Attractions emphasizes professional management, cleanliness in lobbies, auditoriums, and restrooms, quality presentation, courteous and well-trained concession staff, and auditorium monitoring. Its theaters use the latest digital projection, digital sound, 3D equipment, and wall-to-wall screens, with stadium seating, plush seats, and arm rests for comfort. All box offices are computerized to allow advance ticketing. As part of this chain, Valley Cinema carries the Coming Attractions brand promise into the Alaskan market. The parent company's website, catheatres.com, presents coming attractions with trailers and full synopses, reflecting an active first-run exhibition program. The theater's identity is thus that of a regional chain venue rather than an independently owned or historically distinct cinema.

• 1985

  Coming Attractions Theatres, Inc. is founded in Ashland, Oregon, by John C. Schweiger.

• 1937

  The Ashland movie theater whose history predates Coming Attractions opens.

• Schweiger renovates and operates Ashland's Varsity Theatre, sparking the company's expansion.

• Coming Attractions acquires or builds theaters across Washington, Oregon, Northern California, and Alaska, including Valley Cinema in Wasilla, Alaska.

A modern, state-of-the-art neighborhood cinema bringing big-city amenities and 100% customer satisfaction focus to a small-to-medium Alaskan market.

• First-run film screenings

• 3D screenings

• Limited-event and special-pricing screenings

• Concessions

1. 1Home - Coming Attractionscatheatres.com
2. 2About Us - Coming Attractionscatheatres.com
3. 3Valley Cinema - Wikidatawikidata.org