Valery Records
Independent Italian record label based in Milan, founded in 2002, known for Latin American ethnic music and a later hard rock/heavy metal catalogue.
Last updated September 27, 2026
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Overview
Valery Records is an independent Italian record label based in Milan. According to its own company profile, it was founded in 2002 and initially concentrated its resources on Latin music, Central and South American ethnic music and traditional Andean folk music, working with musicians and professionals from the Latin community active in Italy. The pan flute and the sound of South American ethnic instruments characterised the label's earliest releases. The catalogue later broadened towards more commercial Latin styles such as merengue, salsa, cumbia, bachata, reggaeton and Latin hip hop, and the label built a distribution network of more than 300 clients and points of sale, becoming one of the main reference labels for Latin American ethnic music in Italy. In 2004 Valery Records opened a Rock Department to diversify a catalogue that had until then been concentrated in the summer distribution season from May to September. The new department began producing hard rock and heavy metal, allowing the label to keep its products on the market during the winter months as well and opening further distribution opportunities in Italy and abroad. Over the years the label has signed and released punk-rock, metal and hard rock acts, including the Brazilian rock band Dr. Sin, whose album "Back Home Again" was announced for release by Valery Records, distributed by Audioglobe and available on digital stores worldwide; the punk-rock band PainKillers, whose debut album "Storyteller" was released on 17 January 2020; and Rotten Syntropy, whose album "Resilience" was announced in February 2020. Releases are typically distributed by Audioglobe and promoted by V-Promotion, with availability on iTunes, Apple Music, Spotify and other digital platforms. Valery Records operates as a private, independent label rather than a major-owned imprint. Its identity rests on two pillars: a long-standing specialisation in Latin American and ethnic music for the Italian market, and a rock/metal catalogue developed since 2004. The label combines physical distribution through its client and retail network with digital distribution and streaming, and it presents itself as a production house for albums and artists from very different musical worlds.
History
Valery Records was founded in 2002 as an independent record label based in Milan, Italy. In its early years the label focused on Latin music, Central and South American ethnic music and traditional Andean folk music, collaborating with musicians and professionals from the Latin community resident or active in Italy. The pan flute and the sound of South American ethnic instruments defined the earliest releases in the catalogue. The label gradually expanded into more commercial Latin genres — merengue, salsa, cumbia, bachata, reggaeton and Latin hip hop — aimed at a wider audience. Supported by a distribution network of more than 300 clients and points of sale, Valery Records established itself as one of the main reference labels for Latin American ethnic music in Italy. In 2004 the label officially opened a Rock Department, a strategic move to diversify a catalogue whose distribution had until then peaked in the summer months from May to September. The new department produced the label's first hard rock and heavy metal releases, giving Valery Records a stronger market presence during the winter months and opening new opportunities for more widespread distribution of its catalogue in Italy and abroad. The label then began signing rock, punk and metal acts alongside its Latin roster. Among the releases documented on the label's own site are the punk-rock band PainKillers' debut album "Storyteller", released on 17 January 2020 and distributed by Audioglobe, with promotion and press handled by V-Promotion; the album was available from 17 January 2020 on iTunes and Apple Music and from February on Spotify, all streaming platforms and digital stores. In February 2020 Valery Records and V-Promotion announced the album "Resilience" by Rotten Syntropy, a nine-track full length. In April 2021 the label announced that the legendary Brazilian rock band Dr. Sin would release their new album "Back Home Again" through Valery Records the following winter, distributed by Audioglobe and available on digital stores worldwide — the band's first release in Europe after more than ten studio albums and a DVD. Valery Records remains an independent, privately held label. Its business combines physical distribution through its retail and client network with digital distribution and streaming, and it presents itself as a production house for albums and artists from widely different musical worlds, spanning Latin ethnic music and rock/metal.
- 2021
Dr. Sin's "Back Home Again" announced for release via Valery Records, distributed by Audioglobe.
- 2020
PainKillers' "Storyteller" released on 17 January; Rotten Syntropy's "Resilience" announced in February.
- 2019
PainKillers' debut album "Storyteller" and the "Invisible" videoclip announced for autumn release.
- 2004
The label officially opens its Rock Department, beginning hard rock and heavy metal productions.
- 2002
Valery Records founded as an independent record label based in Milan, Italy.
Products and positioning
Independent Italian label specialised in Latin American ethnic music and, since 2004, in hard rock and heavy metal; distributed through its own retail network and via Audioglobe, with digital availability worldwide.
PainKillers – "Storyteller" (debut album, released 17 January 2020)
Rotten Syntropy – "Resilience" (nine-track album, announced February 2020)
Dr. Sin – "Back Home Again" (announced April 2021)
Latin music catalogue: merengue, salsa, cumbia, bachata, reggaeton, Latin hip hop
Andean folk and South American ethnic music releases
Sources4 sources
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