Valera
Swiss hair tools since 1955.
Last updated September 1, 2026
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Overview
Valera is a Swiss brand specializing in professional hairdryers, straighteners, and clippers. Founded in 1955 by Gustavo Soresina, the company started in Milan and later moved to Switzerland. Valera emphasizes Swiss precision and sustainability.
History
Valera was founded in 1955 when Gustavo Soresina started his own business in Milan, naming it SOREL. In 1978, the company moved to Switzerland and founded Ligo Electric SA in Ligornetto. The brand Valera is associated with Swiss hair tools since 1955.
Products and positioning
Professional hair care appliances with Swiss precision and innovation.
Product categories. Hairdryers · Hair straighteners · Hair clippers
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