VakantieXperts
Dutch travel agency chain of nineteen independent, specialist-staffed travel agencies selling online and in-store.
Last updated September 26, 2026
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Overview
VakantieXperts (often shortened to VX) is a Dutch travel agency chain that combines a network of local high-street travel agencies with an online booking platform. According to its own website, the organisation consists of nineteen independent travel agencies, each staffed by its own travel specialists, and it positions itself around personal advice rather than purely algorithmic search. The chain sells travel products from virtually all Dutch travel organisations as well as a number of foreign ones, and it differentiates itself through specialist destination knowledge and a consultative approach to customers. The brand's proposition is explicitly human-centred: its homepage states that customers book "with a person, not a search engine," and that its advisors make an effort to get to know each client so that every holiday can become an unforgettable experience. VakantieXperts operates both through physical offices — described as "the travel agency around the corner" — and through its website vx.nl, where customers can search destinations and then choose a nearby office for tailored advice. VakantieXperts presents a broad destination portfolio spanning Europe, Africa, Asia, North and South America, and Antarctica. Its site highlights sun holidays in Greece, Spain, Portugal and Turkey, as well as themed and long-haul options such as Japan, winter trips to Lapland, and Curaçao, several of which are grouped under its "VX Select" label. The chain advertises consumer-protection affiliations including ANVR membership and SGR and Calamiteitenfonds guarantees, and notes that its longest-standing office has around sixty years of experience. As a travel agency chain in the Netherlands, VakantieXperts sits in the retail distribution layer of the travel industry, aggregating and selling the products of tour operators and travel organisations rather than operating its own aircraft or hotels. Its identity is that of a locally rooted, advice-led intermediary brand serving Dutch leisure travellers.
History
VakantieXperts is a Dutch travel agency chain. Public descriptions identify it simply as a travel agency chain in the Netherlands, and its own website presents it as a network of nineteen independent travel agencies operating both locally and online. The brand's longest-standing office is said to have around sixty years of experience, indicating that parts of the network trace their roots back several decades in Dutch high-street travel retail, although the exact founding date of the VakantieXperts brand itself is not established in the available evidence. The chain's model is built on independent local agencies that share a common brand and online platform. Each office has its own travel specialists, and the group sells travel products from virtually all Dutch travel organisations as well as several foreign ones. This federated structure allows individual agencies to retain local identity and customer relationships while benefiting from a national brand, a shared website at vx.nl, and collective consumer-protection credentials such as ANVR membership and SGR and Calamiteitenfonds guarantees. Over time the brand has developed a destination-led marketing approach, organising its offering around world regions and themes. Its website promotes Europe, Africa, Asia, North and South America and Antarctica, with highlighted products including sun holidays in Greece, Spain, Portugal and Turkey, winter trips to Lapland, and long-haul destinations such as Japan and Curaçao. A curated "VX Select" label groups selected offers. The chain continues to position itself against purely online search engines by emphasising personal advice and specialist knowledge.
Products and positioning
Advice-led Dutch travel agency chain combining local offices with online booking, selling products from nearly all Dutch travel organisations with ANVR and SGR guarantees.
VX Select
Curated selection label for highlighted holiday offers.
Sun holidays in Greece, Spain, Portugal and Turkey
European beach and sun destinations promoted on the website.
Lapland winter trips
Winter-themed travel offering.
Japan
Asian long-haul destination featured on the site.
Curaçao
Caribbean destination grouped under VX Select.
Sources2 sources
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