USEN Media

USEN Media Co., Ltd. (株式会社 USEN Media) was a Japanese company operating within the USEN & U-NEXT GROUP, focused on media businesses and marketing support for restaurants and food-service operators. Its best-known properties included Hitoshara (ヒトサラ), a restaurant discovery and reservation media service, and SAVOR JAPAN, a food-related media brand aimed at inbound and international audiences. Through these platforms, USEN Media connected diners with restaurants and provided promotional, discovery, and customer-acquisition support to food-service businesses. The company was part of the broader USEN group, a long-established Japanese provider of music, communications, and store/facility services. In the group's 2024 reorganization, USEN Media was absorbed by USEN Corporation (株式会社 USEN), effective September 1, 2024. The merger was framed as part of a service-axis reorganization of the group's store, facility, and enterprise businesses, intended to clarify roles and functions, enable more agile operations, and drive group-wide growth. Following the absorption, the media and restaurant-marketing operations continued under USEN Corporation, which pledged to pursue further marketing optimization and service enhancement. USEN Media's president at the time of the merger was Eisuke Nariuchi (成内 英介), while USEN Corporation was led by president Yasuhiko Kifune (貴舩 靖彦). USEN Corporation, the surviving entity, is headquartered at Meguro Central Square, 3-1-1 Kamiosaki, Shinagawa-ku, Tokyo, and was established on June 16, 2017, with capital of 10 million yen. As a result of the merger, USEN Media ceased to exist as a separate corporate entity, and its functions were integrated into USEN Corporation.

USEN Media Co., Ltd. (株式会社 USEN Media) was a Japanese company within the USEN & U-NEXT GROUP, dedicated to media businesses and marketing support for restaurants. Its operations centered on restaurant discovery and food media, notably the Hitoshara (ヒトサラ) restaurant media service and SAVOR JAPAN, a food-related media brand. Through these properties, the company supported restaurant customer acquisition and connected diners with dining establishments. The company operated as part of the broader USEN group, a Japanese corporate group with roots in music and communications services and a significant presence in store, facility, and enterprise solutions. In 2024, the group decided to reorganize parts of its store, facility, and enterprise businesses along service lines to clarify roles and functions, achieve more agile and speedy business development, and drive overall group growth. As part of this reorganization, USEN Media Co., Ltd. was absorbed by USEN Corporation (株式会社 USEN), with an effective date of September 1, 2024. The merger notice, dated August 2024, stated that USEN Media had focused on media businesses such as Hitoshara and SAVOR JAPAN and on restaurant customer-acquisition support, and that these activities would continue under USEN Corporation, which would pursue marketing optimization and further service enhancement. At the time of the merger, USEN Media was led by President and Representative Director Eisuke Nariuchi (成内 英介). The surviving entity, USEN Corporation, was led by President and Representative Director Yasuhiko Kifune (貴舩 靖彦). USEN Corporation is headquartered at Meguro Central Square, 3-1-1 Kamiosaki, Shinagawa-ku, Tokyo, and was established on June 16, 2017, with capital of 10 million yen. Following the absorption merger, USEN Media ceased to exist as a separate legal entity, and its media and restaurant-marketing functions were integrated into USEN Corporation within the USEN & U-NEXT GROUP.

• Merger notice issued announcing that USEN Media Co., Ltd. would be absorbed by USEN Corporation effective September 1, 2024.

• USEN Media Co., Ltd. absorbed by USEN Corporation; media and restaurant-marketing operations continue under USEN Corporation.

A group media and restaurant-marketing unit within USEN & U-NEXT GROUP, providing restaurant discovery media and customer-acquisition support for food-service businesses.

• Hitoshara (ヒトサラ)

  A restaurant discovery and reservation media service operated by USEN Media, supporting restaurant customer acquisition.

• SAVOR JAPAN

  A food-related media brand operated by USEN Media.

1. 1株式会社 USENusen.media
2. 2USEN Mediawikidata.org