Urbanatomy Media

Urbanatomy Media is a China-based magazine publisher whose business centres on city magazines. It is described in public reference data simply as a publisher of Chinese city magazines, and its web presence is anchored at thatsmags.com, the home of the That's magazine family. That's titles are city-specific lifestyle and listings publications aimed at English-reading residents and visitors in major Chinese cities, covering food and drink, nightlife, arts and culture, events, travel and practical city information. The company operates in the Chinese media market, where city magazines serve both expatriate communities and internationally minded local readers. Its model combines print city magazines with digital publishing, including websites and social media channels that carry listings, reviews and event coverage. The That's brand has been associated with several Chinese cities, giving the publisher a multi-city footprint rather than a single-title operation. Because Urbanatomy Media is a privately held publishing business, detailed financial and ownership information is not widely published. Its identity in reference sources is narrow and factual: a publisher of Chinese city magazines. The company's relevance to the brand knowledge base lies in its role as a city-media publisher and in the That's magazine brand, which is its most visible commercial face. This dossier therefore focuses on what can be supported: the publisher's category, its Chinese market focus, its city-magazine product type, and its principal web property. Where precise founding dates, founders, ownership structures or circulation figures are not established by the available evidence, those fields are left unfilled rather than guessed.

Urbanatomy Media is a China-focused magazine publisher. Public reference data identifies it as a publisher of Chinese city magazines, a category of media that grew alongside China's major urban centres and their expatriate and internationally minded readerships. City magazines of this type typically combine lifestyle journalism, restaurant and bar reviews, event listings, arts coverage and practical guides, and they are closely tied to the cities they serve. The company's most visible publishing brand is That's, whose titles are distributed under the That's magazine name and whose digital home is thatsmags.com. The That's network has covered cities such as Shanghai, Beijing, Guangzhou and others, giving the publisher a multi-city presence in China's largest urban markets. This multi-city structure is characteristic of city-magazine groups, which replicate a common editorial formula across different local editions while adapting content to each city. As digital media expanded, publishers in this segment moved beyond print to maintain websites, newsletters and social media channels. Urbanatomy Media's web presence at thatsmags.com reflects that shift, functioning as a hub for city guides, listings and editorial content associated with the That's titles. Detailed corporate history — including exact founding dates, founders, ownership changes and expansion milestones — is not established by the available evidence. What is clear is the company's category and market: it is a publisher of Chinese city magazines, operating in China's urban media sector with the That's brand as its principal commercial identity.

Publisher of city magazines in China, serving English-reading urban audiences with local lifestyle and listings content.

• That's magazine titles

  City-specific lifestyle and listings magazines published under the That's brand.

• thatsmags.com

  Digital home of the That's magazine network, carrying city guides, listings and editorial content.

1. 1Urbanatomy Media — Wikidatawikidata.org
2. 2That's Magazinesthatsmags.com