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Urban Sales

Retailer / private label

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New Zealand furniture and homeware retailer with an Auckland showroom.

Last updated September 10, 2026

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Overview

Urban Sales is a furniture retailer based in New Zealand. Its official site describes stylish, quality furniture and homewares designed for modern Kiwi homes at fair prices, with fast NZ delivery and an Auckland showroom open 7 days. The company's story page states the story began in 2015 in a small rental apartment in Auckland, where founder Kuffy set out to make better design more accessible, and that Urban Sales has grown into a trusted name in over 100,000 Kiwi homes backed by a team of over 40 people.

History

Urban Sales is a furniture retailer based in New Zealand. According to its official story page, the story began in 2015 in a small rental apartment in Auckland, where founder Kuffy wanted to create a space that felt warm, creative and comfortable. The company set out to solve the problem that shopping for stylish, quality furniture in New Zealand felt like choosing between something painfully generic or something gorgeous but wildly overpriced. After importing a piece they could not find locally and being asked by friends where they got it, they saw that this frustration was a shared experience, and the journey of Urban Sales began. The company partnered with thoughtful brands and quality makers who value design, craftsmanship, and affordability, and curates pieces that feel considered, unique, and meant to be lived with. From humble beginnings in a 20-square-metre warehouse where every order was packed and shipped by hand, Urban Sales has grown into a trusted name in over 100,000 Kiwi homes, backed by a passionate team of over 40 people.

Products and positioning

Beautifully designed and surprisingly affordable furniture and homeware for modern Kiwi living.

Product categories. Sofas · TV Units · Bed Frames · Chest of Drawers · Buffets & Sideboards · Armchairs · Dining Tables · Dining Chairs · Office Desks · Bookcases · Wardrobes · Sofa Beds

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