Upslope Brewing

Upslope Brewing Company is a craft brewery based in Boulder, Colorado, founded in 2008 by Matt Cutter, Henry Wood and Dany Page. The three founders moved from Cleveland, Atlanta and Argentina respectively to launch the brewery, and the name 'Upslope' is a nod to the Front Range weather pattern that dumps snow on the Rockies — a fitting identity for a brand built around outdoor adventure. The company produces a range of craft beers, with a strong emphasis on canned formats that are easy to carry to trailheads, ski slopes and fishing spots. Its tagline, 'Après Everything', positions the beer as the reward at the end of any outdoor pursuit, from skiing to hiking to fishing. Upslope distributes primarily in Colorado and has built a reputation as a local favorite in the state's crowded craft beer scene. The brewery operates tap rooms in Boulder and is involved in environmental partnerships and sustainability efforts, reflecting its outdoors-focused brand values. As of the early 2020s, Upslope remains an independent, privately held craft brewery.

Upslope Brewing Company was founded in 2008 in Boulder, Colorado, by Matt Cutter, Henry Wood and Dany Page. According to the brewery's own account, the three founders left their homes in Cleveland, Atlanta and Argentina to bring their passion for brewing to Boulder. The name 'Upslope' refers to a meteorological pattern — an upslope weather front that brings heavy snow to the Front Range of the Rockies — which resonated with the founders' love of outdoor sports such as skiing and fishing. From its early days, the brewery focused on canned beer, a format that was less common among craft brewers at the time but ideal for outdoor enthusiasts who wanted to carry beer to trailheads, ski slopes and rivers. The brand adopted the tagline 'Après Everything', extending the ski-culture concept of après-ski to all outdoor activities. Over its first decade and a half, Upslope grew into a recognized Colorado craft brewery, operating tap rooms in Boulder and distributing its beers primarily within Colorado. The company has also emphasized environmental partnerships and sustainability, aligning its business with the outdoor places its customers enjoy. As of the early 2020s, Upslope remains an independent, privately held company.

• 2008

  Upslope Brewing Company founded in Boulder, Colorado by Matt Cutter, Henry Wood and Dany Page.

• Adopted 'Après Everything' tagline and outdoor-lifestyle positioning.

• Operates tap rooms in Boulder, Colorado.

Outdoor-lifestyle craft brewery; 'Après Everything' — beer as the reward after any adventure.

• Canned craft beers

  Core format emphasizing portability for outdoor activities.

• Tap room beers

  Beers served on draft at Boulder tap rooms.

1. 1Upslope Brewing Company - Craft Beers in Boulder, Coloradoupslopebrewing.com
2. 2Upslope Brewing - Canned, Natural Beer from Boulder, Coloradoupslopebrewing.com