Uplift Games
Uplift Games is an independent game developer and publisher best known for the Roblox experience Adopt Me!.
Last updated August 25, 2026
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Overview
Uplift Games is an independent video-game developer and publisher associated primarily with Adopt Me!, a large-scale multiplayer role-playing and pet-raising experience on Roblox. The studio was formerly known as DreamCraft. Its principal product began as a family-oriented role-playing game in which users acted as parents adopting children or as children seeking adoption. Over time, the experience shifted toward collecting, raising, customizing, and trading virtual pets, a change that became central to its identity and commercial success. Adopt Me! was first released in July 2017 and was developed for Roblox rather than as a conventional standalone boxed or downloadable game. Its design combines social role-play, simulation, collection mechanics, progression, limited-time content, and player-to-player trading. Players hatch pets from eggs, care for them through different growth stages, and collect creatures across rarity categories ranging from common to legendary. The game also supports the creation of Neon and Mega-Neon variants by combining mature pets. In-game purchases use Roblox's Robux currency alongside the experience's own Bucks currency, while many activities and care tasks provide non-purchase progression. The addition of adoptable pets in 2019 was a major turning point. The feature helped transform Adopt Me! from a narrower adoption role-play title into a highly visible virtual-pet platform with a large and recurring player community. The experience recorded more than three billion plays by December 2019, exceeded ten billion visits during 2020, and reached approximately 20 billion visits by March 2021. It also achieved unusually high concurrent-player peaks for a Roblox experience, including a reported peak of about 1.92 million concurrent users. The title's popularity has been amplified by regular updates, seasonal content, collectible scarcity, and events tied to entertainment releases. Uplift Games has used Adopt Me! to execute promotional collaborations with major film companies. Events connected with Scoob!, Sing 2, and Minions: The Rise of Gru introduced temporary characters, quests, accessories, pets, or other themed content. These collaborations illustrate the studio's emphasis on live-service programming and the ability of a Roblox experience to function as both a game and a promotional entertainment environment. The game's commercial model has also attracted scrutiny because its audience includes many children and because virtual pets can have substantial perceived or secondary-market value. Reports have described children making large purchases of Robux for the experience, while scams involving virtual-pet trading became a significant community problem. In response, the developer introduced anti-scam measures including trade licenses, trade-history visibility, restrictions affecting certain trades, and warnings for apparently unfair exchanges. Adopt Me! remained a major Roblox experience through the 2020s. Reference material reports roughly 100,000 average concurrent players in September 2022 in one account and approximately 160,000 in another, indicating that player metrics vary by measurement period or source. By November 2025, the game had reportedly surpassed 40.8 billion visits. The available material does not establish a separate portfolio of widely documented Uplift Games products beyond Adopt Me!, nor does it provide verified public information about the studio's headquarters, ownership structure, or listing status.
History
Uplift Games is the studio formerly known as DreamCraft and is principally identified with Adopt Me!, a Roblox-based multiplayer experience. The title originated in 2017 as a family role-playing game built around adoption. Players could portray parents adopting children or children being adopted, following a premise shared by several earlier Roblox experiences. The game was associated with Roblox creators using the names Bethink and NewFissy, although the supplied reference material does not provide a complete corporate founding history for Uplift Games. The most important design change came in summer 2019, when Adopt Me! added adoptable pets. The new system expanded the game beyond role-play into collection, simulation, and trading. Pets hatch from eggs, have different rarity levels, grow through multiple life stages, and can be combined into Neon and Mega-Neon forms. Players can earn Bucks through care activities and use Robux for some purchases. Trading gave the experience a strong social and collectible economy, while limited availability and recurring updates encouraged players to return. Adopt Me!'s audience and reach grew rapidly after the pet update. The game had surpassed three billion plays by December 2019, passed ten billion visits in 2020, and reached around 20 billion visits by March 2021. A temporary April Fools pet-rock update coincided with a reported surge to approximately 680,000 active players. The experience later reached a reported peak of about 1.92 million concurrent players and was especially prominent among Roblox users on Xbox. Player counts reported for September 2022 vary by source, with figures of approximately 100,000 and 160,000 average concurrent players appearing in the supplied material. The studio also developed Adopt Me! as a live promotional platform. In May 2020, it partnered with Warner Bros. Pictures and Warner Animation Group for a Scoob!-themed event. In November 2021, Universal Pictures and Illumination supported a Sing 2 event, and in June 2022 the same film partners were associated with a Minions: The Rise of Gru promotion. These events used temporary characters, quests, vehicles, accessories, or collectible eggs, and most event assets were later removed. The game's trading economy created safety challenges. By 2021, scams such as trust trades had become a recognized problem, particularly because children formed a substantial portion of the audience and rare pets could command high perceived values outside the platform. Uplift Games responded in November 2020 with systems designed to make high-value trading more controlled and transparent, including trade licenses, trade-history access, limits affecting some transactions, and unfair-trade alerts. The available references describe Uplift Games as a roughly 40-person operation whose principal game generated substantial annual revenue through microtransactions, but they do not establish audited company financials or a complete corporate profile. By November 2025, Adopt Me! was reported to have exceeded 40.8 billion visits, confirming the enduring scale of the studio's flagship property. No other Uplift Games product is documented in the supplied material at comparable depth.
- 2025
Adopt Me! surpasses 40.8 billion visits
[1]Reference material reports that the flagship experience exceeded 40.8 billion visits by November.
- 2021
Adopt Me! reaches approximately 20 billion visits
[1]The experience records around 20 billion total visits by March.
- 2020
The game passes ten billion visits
[1]Adopt Me! exceeds ten billion visits during 2020.
- 2019
Adoptable pets become the core feature
[1]The addition of pets changes the game's focus toward collecting, caring for, and trading virtual animals.
- 2019
Adopt Me! passes three billion plays
[1]The game records more than three billion plays by December.
- 2017
Adopt Me! launches on Roblox
[1]The experience debuts as a family-oriented adoption role-playing game.
Products and positioning
A creator of family-oriented, social, collection-driven Roblox experiences, centered on persistent live-service content and virtual-pet interaction.
Roblox multiplayer role-playing and virtual-pet game · 2017
Adopt Me!
Adopt Me! is a persistent social game on Roblox that combines family role-play with virtual-pet collection and care. Players hatch pets from eggs, raise them through several life stages, trade them with other users, and combine mature pets into Neon or Mega-Neon variants. The experience uses Roblox's Robux currency for some purchases and an internal Bucks currency earned through gameplay. Its live-service structure includes frequent updates, seasonal content, limited collectibles, and entertainment-brand collaborations.
Controversies
2021
Virtual-pet trading scams
Adopt Me! became associated with scams involving rare virtual pets, including trust trades in which users were persuaded to hand over items on the promise that they would be returned. The issue was particularly sensitive because children are a major part of the game's audience and rare pets could have substantial perceived value.
2020
Concerns over large child-related in-game spending
Reports cited cases of children spending large sums on Adopt Me! through Roblox's microtransaction system, including a reported Australian purchase totaling thousands of Australian dollars. The reports raised concerns about monetization and the age of the game's audience.
Marketing campaigns
- 2022Minions: The Rise of Gru collaboration
Global Roblox audience
The game partnered with Universal Pictures and Illumination to promote Minions: The Rise of Gru. Players interacted with Gru, obtained a Zodiac Minion Egg, and completed tasks to hatch it into a themed chick.
Outcome. The campaign functioned as a time-limited in-game film promotion.
- 2021Sing 2 collaboration
Global Roblox audience
A Universal Pictures and Illumination promotion placed Buster Moon and a temporary stage in Adopt Me!. Players completed a search quest involving pieces distributed around the game world.
Outcome. The event's character, stage, and quest pieces were later removed.
- 2020Scoob! collaboration
Global Roblox audience
Uplift Games worked with Warner Bros. Pictures and Warner Animation Group on an in-game promotion for Scoob!. Players could encounter a temporary Scooby-Doo puppy, use a limited Mystery Machine vehicle, and complete a collar-finding quest for themed accessories.
Outcome. The promotional pet, vehicle, and collar-related content were removed after the event ended.
Brand decisions
2020
Introduction of anti-scam trading controlsStrategyBackground
The growth of high-value pet trading produced trust-trade scams and other deceptive exchanges.
Action taken
The developer introduced trade licenses for certain pets, trade-history visibility, limits affecting some trades, and warnings about markedly unfair transactions.
Aftermath
The measures were intended to make trading more transparent and reduce the ability of scammers to exploit inexperienced players.
2019
Shift from adoption role-play to virtual-pet collectionGeneration changeBackground
The original game centered on players acting as parents and children in an adoption scenario. The developer introduced pets to broaden the experience's appeal and progression systems.
Action taken
Uplift Games added eggs, pet rarity classes, care needs, growth stages, and player trading.
Aftermath
The change drove a substantial increase in popularity and established Adopt Me! as a major Roblox collection and social-simulation experience.
Recent events
- 2023
Adopt Me! receives a Kids' Choice Awards nomination[1]
Other
The experience was nominated for Favorite Video Game at the 2023 Kids' Choice Awards.
- 2022
Adopt Me! launches a Minions: The Rise of Gru event[1]
Campaign
The game partnered with Universal Pictures and Illumination on an event in which players could obtain and hatch a themed Zodiac Minion Egg.
- 2021
Adopt Me! hosts a Sing 2 promotional event[1]
Campaign
A collaboration with Universal Pictures and Illumination added a Buster Moon character, a stage-based activity, and a quest reward connected with Sing 2.
- 2020
Adopt Me! becomes one of Roblox's most-played experiences[1]
Other
The experience passed major visit milestones and reached unusually high concurrent-player levels during the first half of the decade.
- 2020
Adopt Me! introduces measures against pet-trading scams[1]
Other · Regulation
Following the growth of scams involving rare virtual pets, the developer added trade licenses, trade-history tools, trade-related restrictions, and warnings for potentially unfair exchanges.
- 2020
Uplift Games collaborates on a Scoob! promotional event[1]
Campaign
A Warner Bros. and Warner Animation Group collaboration brought a temporary Scooby-Doo pet, a Mystery Machine vehicle, and a themed quest to Adopt Me!.
- 2019
Adopt Me! adds adoptable pets and shifts toward virtual-pet gameplay[1]
Product generation
The introduction of adoptable pets became a decisive change in the game's design and helped accelerate its popularity on Roblox.
Sources2 sources
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