Upfront Ventures
US venture capital firm focused on early-stage tech startups.
Last updated August 25, 2026
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Overview
Upfront Ventures is a US venture capital firm founded in 1996, headquartered in Los Angeles. The firm focuses on investing in early-stage tech startups across various sectors, including consumer internet, enterprise software, and health tech.
Products and positioning
Recent events
Martie launches with $3 million in funding[1]
Reported:
Martie launched with $3 million in funding from Upfront Ventures; the article says the funding enables hiring and development of buyer relationships and marketing.
Pragma announces $22 million Series B funding[2]
Reported:
Pragma announced that it had raised $22 million in a Series B funding round.
Pragma raises Series A funding[3]
Reported:
Pragma announced a funding round led by Greylock Partners, with investments from Zynga, Oculus, Cloudera, Upfront Ventures, and Advancit Capital.
SureSale closes $7 million Series A funding[4]
Reported:
SureSale closed a $7 million Series A funding round led by Upfront Ventures, with participation from Coffin Capital and Ventures, among others.
Valence launches social network for Black professionals[5]
Reported:
Valence launched a social network for Black professionals on November 20, 2019, alongside $2.5 million in funding.
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