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Upflow (New Zealand)

A New Zealand geothermal science and engineering consultancy that translates research into commercial, real-world solutions.

Last updated September 29, 2026

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Overview

Upflow (New Zealand) is a Taupō-based geothermal science and engineering consultancy. The firm describes itself as a team of "geothermal enthusiasts" who bring scientific research into commercial application, working with clients in New Zealand and internationally. Its stated mission is to change existing thinking and inspire the use of STEAM — Science, Technology, Engineering, the Arts and Mathematics — to solve pressing problems, with a focus on advancing knowledge, providing expert guidance and fostering innovation for a greener, more sustainable future. Upflow positions itself at the intersection of science and business. Rather than acting as a pure research body, it takes on challenging research and development tasks on behalf of clients so that those clients can focus on their core operations. The company says it serves clients globally, providing project management alongside technical expertise, and that it specialises in solving complex problems and delivering practical solutions. Its consultants and partners are assembled project by project, drawing on specialised skills as needed. The service portfolio is centred on geothermal energy. Upflow offers steam field design and optimisation, including conceptual design, performance prediction, instrumentation and analysis of new and existing facilities, with expertise in thermal performance, scaling and corrosion potential, operability and risk management. It also provides strategic planning and facilitation for geothermal vision and strategy, research implementation that translates science into business application, reservoir management to optimise operational efficiency, and emissions and scaling work covering non-condensable gas abatement and mineral scaling solutions for geothermal power stations. The company is led by its two co-founders. Dr. Paul Siratovich, Director of Science & Operations, is a geologist with experience in both research and commercial applications, large-scale geothermal operations, field management plan review, an extensive publication record, a Professor of Practice role at the University of Canterbury, and past presidency of the New Zealand Geothermal Association. Andy Blair, Director of Business & Innovation, works at the nexus of science, business and community, with experience in strategic planning, governance and investment decision-making; she is a past President of the International Geothermal Association and a co-founder of Women in Geothermal (WING). Andrew Marsh is also listed among the team. Upflow is a private company. Public information about it is limited largely to its own website and a Wikidata entry describing it as a company in Taupō, New Zealand. It does not appear to be listed on a stock exchange, and no parent company or ownership group is identified in the available evidence.

History

Upflow (New Zealand) is a geothermal science and engineering consultancy based in Taupō, New Zealand, a town at the centre of the country's geothermal energy industry. The company was co-founded by Dr. Paul Siratovich and Andy Blair, both of whom brought deep experience in the geothermal sector and in the interface between science and business. Paul Siratovich is a geologist with experience in both research and commercial applications. He has worked in large-scale geothermal operations and is often called upon internationally for review of field management plans and strategies. He has an extensive publication record, holds a Professor of Practice position at the University of Canterbury in New Zealand, and is the immediate past President of the New Zealand Geothermal Association. Andy Blair's expertise sits at the nexus between science, business and community. She has led strategic planning and tactical thinking across several industries, including governance roles requiring strategic investment decision-making, and has a deep understanding of the drivers relating to the business of science and a proven ability to turn scientific ideas into economic gains. She is the immediate past President of the International Geothermal Association and a co-founder of Women in Geothermal (WING). Upflow was established to bring geothermal science into the real world. Its stated mission is to change existing thinking and inspire others to use STEAM — Science, Technology, Engineering, the Arts and Mathematics — so that they can solve the world's most pressing problems. The company frames its purpose around advancing knowledge, providing expert guidance and fostering innovation, with a commitment to a greener and more sustainable future. From its base in Taupō, Upflow serves clients globally. It provides comprehensive project management services that allow businesses to focus on their core operations, and it specialises in solving complex problems and delivering practical solutions. The firm takes on challenging research and development tasks on behalf of clients, translating science and research into real-world applications. Its consultants and partners are assembled project by project, bringing in specialised skills to build the best possible team for each engagement. The company's technical work is concentrated on geothermal energy. Its services include steam field design and optimisation — conceptually designing, predicting, instrumenting and analysing the performance of new and existing facilities, with expertise in thermal performance, scaling and corrosion potential, operability and risk management — as well as developing system management plans to maximise outputs. It also offers strategic planning and facilitation to help clients design and implement geothermal vision and strategy; research implementation to translate science into business application; reservoir management to optimise operational efficiency and increase revenue; and emissions and scaling expertise, including non-condensable gas abatement and mineral scaling solutions for geothermal power stations using world-leading methods based on best available research. Upflow is a private company. Publicly available information about it is limited largely to its own website and a Wikidata entry that describes it simply as a company in Taupō, New Zealand. No parent company, ownership group or stock exchange listing is identified in the available evidence.

  • Upflow is co-founded by Dr. Paul Siratovich and Andy Blair as a geothermal science and engineering consultancy based in Taupō, New Zealand.

  • The company establishes a service portfolio covering steam field design and optimisation, strategic planning, research implementation, reservoir management, and emissions and scaling solutions.

Products and positioning

A science-to-commercialisation geothermal consultancy that takes on clients' R&D and complex technical problems, combining world-class scientific expertise with project management.

  • Steam Field Design and Optimisation

    Conceptual design, performance prediction, instrumentation and analysis of new and existing geothermal facilities, including thermal performance, scaling and corrosion potential, operability and risk management, and system management plans to maximise outputs.

  • Strategic Planning

    Facilitation and governance-informed support to help clients design and implement their geothermal vision and strategy.

  • Research Implementation

    Translating science and research into real-world application within clients' businesses.

  • Reservoir Management

    Management of geothermal reservoirs to optimise operational efficiency and apply innovative solutions that increase revenue.

  • Emissions & Scaling

    Non-condensable gas abatement and mineral scaling solutions for geothermal power stations, based on best available research.

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