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Unreview

Unreview is a US-based online reputation management company founded in 2025 that removes fake, defamatory and policy-violating reviews and content on a success-based pricing model.

Last updated September 26, 2026

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Overview

Unreview is an online reputation management company that helps businesses and brands remove fake, defamatory and policy-violating reviews and content from major platforms. According to its own materials, the company was founded in 2025 to provide affordable, reliable review and content removal services, after its founder spent years helping business owners deal with fake and policy-violating reviews. The company positions itself as a fix for what it describes as a broken system in which publishers and review platforms fail to give business owners and marketing teams reliable ways to manage their online reputation. Unreview's core service is the removal of reviews and content that breach a platform's published guidelines. Its review removal offering covers Google Reviews, Facebook Reviews, Seek, Trustpilot, Airbnb and Glassdoor, while its content removal offering covers news articles and press, search results, mugshots, Reddit posts, Facebook posts, Instagram content, Threads posts, YouTube videos, TikTok videos, X/Twitter posts and LinkedIn posts and profiles. The company says it works strictly within each platform's published guidelines and does not use tricks or shortcuts, and that most cases are resolved within 30 days. A distinguishing feature of Unreview's model is success-based pricing: the company states that it never charges anything upfront and only charges for successful removals, so clients pay nothing if a review or piece of content is not removed. Its process runs from an initial quote and eligibility assessment, through confirmation of the exact items to be removed and explicit client approval, to the building of a documented case for each item and, finally, removal and client update. Unreview reports having completed more than 25,000 total removals globally, serving clients in more than 10 countries, with a team of more than 20 people and more than 10 years of combined industry experience. The company is led by founder and CEO Dalton Luka, a digital marketer with a decade of experience in search engine marketing spanning SEO, web design, branding and reputation management. Unreview is a private company and is not publicly listed.

History

Unreview was founded in 2025 to support local business, according to the company's own account. Its founding was inspired by first-hand experience of seeing online publishers and review platforms consistently fail to provide business owners and marketing teams with reliable methods to manage their online reputation. The company states that most popular and publicized reporting methods simply do not work, and that a single fake or malicious review can cost a business customers, online visibility and trust that took years to build. The founder, Dalton Luka, had worked as a digital marketer with a decade of experience in search engine marketing, spanning SEO, web design, branding and reputation management. That background shaped Unreview's approach: treating every removal as a problem to be solved with the right expertise and an ethical framework. Before founding Unreview, Luka and the team had spent years helping business owners remove fake reviews and policy-violating reviews. Unreview was established to change the dynamic of online reputation management by offering a reputation management team that operates on a success-based pricing model — never charging anything upfront and only charging for successful removals. The company emphasizes that every removal works strictly within each platform's published guidelines, avoiding tricks or shortcuts that could put clients at risk. By the time of its public materials, Unreview reported having removed more than 25,000 reviews and pieces of content for businesses across more than 10 countries, with a team of more than 20 members and more than 10 years of combined industry experience. The company describes itself as still just getting started. Its service lines span review removal on platforms such as Google, Facebook, Seek, Trustpilot, Airbnb and Glassdoor, and content removal covering news articles and press, search results, mugshots, Reddit, Facebook, Instagram, Threads, YouTube, TikTok, X/Twitter and LinkedIn. Most cases, it says, are resolved within 30 days.

  • 2025

    Unreview is founded to provide affordable, reliable content and review removal services.

  • Company reports more than 25,000 total removals globally and clients in more than 10 countries.

Products and positioning

Affordable, policy-compliant, success-based online reputation management for business owners and brands, charging only for successful removals.

  • Google Review Removal

    Removes fake and policy-violating reviews from a Google Business Profile.

  • Facebook Review Removal

    Removes harmful recommendations and reviews from a Facebook business page.

  • Seek Review Removal

    Addresses defamatory and policy-violating reviews on a Seek profile.

  • Trustpilot Review Removal

    Removes fraudulent and guideline-violating reviews from a Trustpilot profile.

  • Airbnb Review Removal

    Removes unfair guest or host reviews that violate Airbnb's content policies.

  • Glassdoor Review Removal

    Removes defamatory employer reviews that violate Glassdoor's community guidelines.

  • News Article Removal

    Removes or suppresses damaging news articles and press from search results.

  • Mugshot Removal

    Removes mugshot photos and arrest records from mugshot publishing sites.

  • Reddit Removal

    Removes defamatory Reddit posts and comments, then de-indexes them from Google.

  • YouTube Video Removal

    Removes defamatory YouTube videos and de-indexes them from search results.

Recent events

  • Unconfirmed

    GitLab acquires UnReview[6]

    Reported:

    GitLab announced that it had acquired UnReview, a machine-learning tool for recommending code reviewers, and said it would integrate the tool's capabilities into its code review workflow.

Sources6 sources

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